Each year, RGD asks a different Canadian design agency or studio to tackle the conference identity. In these shorter episodes, I’ll be speaking with some of those folks—our past DesignThinkers Design Partners. In this episode, I catch up with Hans Thiessen RGD. Hans leads the design team at Rethink—an agency that’s been named AdAge’s Creative Agency of the Year, one of Fast Company’s Top 10 Most Innovative Creative Agencies, and Strategy's Creative & Design Agency of the Year five years in a row, and counting. Rethink was our DesignThinkers Design Partner in 2017 and Hans was on the team that executed that work. Listen in as we recount that process—and the speed bump they hit along the way.

If you're curious to see and read more about the 2017 DesignThinkers branding, you can do that here.

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