The key to a traveler's heart nowadays seems to be through the stomach. Food tourism already makes up over a quarter of total travel revenue, and it is expected to grow significantly in the next 5 years. Not only are food and beverage (F&B) experiences a giant source of additional revenue, but prosperous hoteliers have already discovered that these experiences are a lucrative source for driving loyalty. Listen in to learn about this growing trend and why hotel revenue strategies and loyalty programs could benefit from a culinary focus.

Guests:

Lauren Rothrock, VP of Web and Video Solutions, Travelclick

Allison Page, Founder and CPO, Seven Rooms