Remember when Michael Fox first joined us on Curveball? He’d clawed his way back from a bruising collapse of his first start-up Shoes of Prey to build a new company.  

Fable Foods creates a meat-alternative from shiitake mushrooms and Michael and his co-founders had convinced celebrity chef Heston Blumenthal to be part of their journey.  

But Covid had hit and Michael wasn’t sure his newly-established food manufacturing plant would survive the pandemic.   

Michael Fox is the ultimate optimist and since he last joined us on season 1 of Curveball, he’s secured more investment, scaled up his company, and now expanded into several fast food chains.   

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Curveball is a production of Deadset Studios. Leaders reveal their darkest moments and share tips on how the deal with those things you just can’t see coming. 

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This was episode was produced Liam Riordan. Curveball’s executive producers are Rachel Fountain and Kellie Riordan. 

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