You can have the best single in the world, but there's little chance of it being a hit if no one hears it. That's where pluggers come in — taking songs to radio and convincing programmers to playlist them. In 1987, Ron McCreight and his business partner, Robert Lemon, joined forces with PWL's Pete Waterman and David Howells in a plugging company that became known as Sharp End. In this special episode, Ron talks about how the music industry power players teamed up and the role Sharp End had in not only taking Stock Aitken Waterman's music to radio and TV but also handling publicity and promotion for many of the artists to work at the Hit Factory, including Kylie Minogue, Jason Donovan, Sinitta, Sonia, Hazell Dean, Mandy Smith, The Reynolds Girls, Big Fun, Boy Krazy and more.

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