When marketing is in your DNA, you can't help but inject it into every creative project. Zac Dixon from IV Studio shares how thinking about marketing and community building from a product's inception has helped them land hit after hit on crowdfunding and your tables.

Special thanks to our episode contributors:

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

Beats by Lukas Michas.

Graphic Design by Seth Nickerson.

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