Share Unboxed: A Board Game Industry Discussion
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By Jen Graham-Macht & Danni Loe
4
44 ratings
The podcast currently has 21 episodes available.
There's no understating it. Co-designed board games are making for some of the best new products to hit the market. We asked co-design wizard Sen-Foong Lim to share why he enjoys the co-design process and how that's helped him and his co-designers maximize their efforts.
Special thanks to our episode contributors:
Episode written and produced by Danni Loe & Jennifer Graham-Macht.
Beats by Lukas Michas.
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!
Is there a cozy game bubble? And if so, is it about to pop? We sure hope not! Jen and Danni are joined by Lysa Penrose, Head of New Games Marketing at Ravensburger, to dive into these questions.
Special thanks to our episode contributors:
Episode written and produced by Danni Loe & Jennifer Graham-Macht.
Beats by Lukas Michas.
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!
Asking yourself the age-old question of how to balance information and entertainment in short form video content? Us too! So we asked social video content guru Ray Billings, Digital Content Coordinator at The Op, to share how her approach to maximizing the seconds on TikToks and Reels to support their growing audience on both platforms.
Special thanks to our episode contributors:
Episode written and produced by Danni Loe & Jennifer Graham-Macht.
Beats by Lukas Michas.
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!
There is a lot of diverse talent required to make a game! Join Danni and Jen as they discuss how to highlight and celebrate all the different types of work being done in the industry, and why that's a good thing for your game.
Episode written and produced by Danni Loe & Jennifer Graham-Macht
Beats by Lukas Michas
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!
How do you start building a new community - and where? AJ Porifio, founder of Van Ryder Games, joins Danni and Jen to share his innovative ways of building, broadening, and enriching Van Ryder's community of fans.
Special thanks to our episode contributors:
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!
How does a positive learning experience impact support of a product? Expert Rodney Smith, founder of Watch It Played, reflects on what success looks like while teaching a game, and how publishers and industry members can step up players’ learning experiences.
Special thanks to our episode contributors:
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!
The board game industry is the Wild West when it comes to visual standards in our products. We’re a far cry from the mid-century Milton Bradley graphic design template that graces the nostalgic place we have in our hearts for the games that got us into gaming. But is that to the benefit of our products and players? Jen and Danni debate the future of art in modern board game product design!
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!
Do rising tides really raise all ships? Brotherwise Games thought so when they created a free, fan-focused, publisher-driven magazine called Turn Order for Gen Con 2023. Danni and Jen ask Brotherwise Marketing Designer, Jillian Ross, to share their lessons learned from this creative marketing endeavor.
Special thanks to our episode contributors:
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!
Your game is designed, manufactured, and shipped. Now it's time to sell it, but where?! Matt Aiken, co-owner of Keymaster Games, joins Danni and Jen to share his experience diving into the world of omnichannel sales & marketing (OSM). Is omnichannel strategy right for you? Matt parses through the opportunities and challenges of selling your product across multiple platforms.
Special thanks to our episode contributors:
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!
Box sizes: Who knew they could have such a powerful impact on product and sales strategy? The team at Allplay sure does! Danni and Jen tap Allplay COO, Joe Wiggins' knowledge bank about limiting the Allplay board game product catalog to two box sizes and the impact this decision has had on development and their relationship with customers.
Special thanks to our episode contributors:
If you liked this episode, support us further by treating us to a Ko-fi and following us on Twitter!
The podcast currently has 21 episodes available.
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