Sidelines can be an awesome addition to your brand's catalog or a money sink that takes away from your core product focus. They're tough to get right, so we connected with Andrew Loremen, CEO of Many Worlds Tavern, a brand whose merch consistently catches our eyes, to help build a roadmap for sideline success.

Special thanks to our episode contributors:

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

Beats by Lukas Michas. Graphic design by Seth Nickerson.