Asking yourself the age-old question of how to balance information and entertainment in short form video content? Us too! So we asked social video content guru Ray Billings, Digital Content Coordinator at The Op, to share how her approach to maximizing the seconds on TikToks and Reels to support their growing audience on both platforms.

Special thanks to our episode contributors:

Episode written and produced by Danni Loe & Jennifer Graham-Macht.

Beats by Lukas Michas.

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