Allie and Katie got the chance to talk with Dr. Nicola Nice who is a trained sociologist and brand strategist-turned spirits producer. Over the past 15 years, in a career spanning academic research, management consultancy, and global strategy she watched as major spirits producers systematically ignored or misrepresented their female audiences. Now she is making good on her promise to revolutionize the spirits industry for women, with the marvelous Pomp & Whimsy