In this episode of Book Craft, host Colleen Heidecker sits down with Canadian paranormal romance author Scarlett Moro, and honestly? This conversation is a treat.
Scarlett opens up about her ambitious publishing plans, her writing rituals (timers, cozy vibes, and dogs included ), and what it really looks like to balance creativity with the realities of marketing and self-publishing. We talk candidly about social media burnout, building a community of true super-fans, and why writing what you love matters more than chasing trends.
We also dive into romance spice levels 🌶️, the importance of content warnings, Kindle Unlimited pros and cons, and the behind-the-scenes challenges of platforms like Ingram.
Scarlett shares thoughtful insights on local bookstores, in-person events, and how meaningful reader connections can be just as powerful as big online reach.
Whether you’re a romance reader, an indie author, or someone curious about the modern publishing landscape, this episode is packed with honesty, encouragement, and practical wisdom.
📚 About Scarlett Moro
Scarlett Moro is a Canadian author of paranormal romance known for emotionally rich stories, strong characters, and unapologetic passion for the genres she loves. When she’s not writing, she’s learning the ever-evolving world of self-publishing, connecting with readers, and building a career on her own terms.
👉 Learn more about Scarlett and her books: scarlettmoro.com
https://www.instagram.com/authorscarlettmoro/
🎧 Listen in for conversations about:
• Writing routines & creative discipline
• Marketing struggles authors don’t talk about enough
• Romance spice levels & reader expectations
• Community-building over chasing algorithms
• Self-publishing realities (KU, Ingram & beyond)
If you love honest author conversations and behind-the-scenes book talk, this episode is for you.