How to simplify the hell out of your marketing in 4 steps
Digital Marketing is getting complicated, there is loads of "stuff" out there and more and more "stuff" all the time. After 20 years of fighting with the "stuff" for over 300 clients and managing millions of dollars of Ad spend, I had to figure out a way of simplifying this down for my clients, and for myself, to help navigate the complexity and rapidly troubleshoot why a business is not making money and get unstuck.
For the past 2 decades, John has been helping businesses like yours identify their unfair advantage and then coordinate marketing, sales and business activities to accelerate growth by eliminating waste.
He combines the latest thinking (like Lean Startup, Agile, and Growth hacking) with a wealth of practical experience gleaned from personally implementing marketing strategies for over 300 businesses across 4 continents to deliver results or go home.
What he has discovered is that the world does not need more marketing, we need less but better or Lean Marketing. This is especially true when businesses start building an in-house marketing team. These folks don't need another agency, they need someone to get down into the dirt with them and create the systems from the inside.