Book Profit Secrets with Ray Brehm

Webinar and event expert Jon Schumacher has worked with more than 300 private clients and over 1,000 students. He’s helped them generate over $50 million in sales, and here, Jon shares all the details on how to use 30-minute webinars to sell your flagship programs. We kick things off by discussing the four things you’ll need for your webinar: your goal, offer, messaging, and how to get people to attend. Jon talks about the different types of webinars you can use depending on your end goal. Your offer is where the rubber meets the road, and it’s the most important piece. Jon shares tips on how to get clear and how to make what you sell more irresistible.

Jon dives deep into how to create your messaging, including an easy-to-follow framework that involves getting clear on “why, what, how, and now”. Addressing pain points is key, as is sharing a little about yourself. Driving traffic to your webinar and getting people to register can be challenging, however, you don’t need hundreds of people on your email list. Jon shares some client stories of how they made sales with just a handful of attendees. We also discuss how to collaborate with affiliates and how to create and use automated webinars. 

What’s Inside:

• The four things you’ll need to put together a winning webinar.
• Jon’s framework on how to create the right messaging.
• When and how to create and use automated webinars.

Mentioned In This Episode:
Ray.fm
JonSchumacher.com

Susan Epstein is a licensed clinical social worker (LCSW) as well as a business coach and strategist. She works with coaches, therapists, and healers to fill their practices and helps them leverage their time through groups and masterminds. After finishing school to become an LCSW, Susan spent several years building a psychotherapy practice. Over time, she started running groups and clubs and eventually discovered coaching. Susan got certified and began building her business, including creating a landing page, an email list, and writing a book. She began attracting others who wanted to build their own businesses, and in 2017, Susan let go of everything but her business coaching practice, which is now thriving.

Susan shares her recommendations for those thinking about starting their own business. We discuss the differences between a group coaching program and a mastermind and how to decide which one to run. We also talk about the advantages of group coaching over one-on-one sessions. Enlisting the help of a business coach is also a great way to get support while you’re figuring things out. Susan also shares tips on how to form your first group, what a typical group coaching program looks like, and how to overcome typical coaching challenges. 

What’s Inside:

• The difference between group coaching and a mastermind.
• The advantages of group coaching over one-on-one sessions.
• Tips on how to form your first group.

Mentioned In This Episode:
Ray.fm
5 Simple Steps to Create and Fill Your First Mastermind

Bri Seeley is a bespoke business designer who works with both established and emerging entrepreneurs to create highly profitable businesses through consistent revenue creation. Whether you’re ready to make your first dollar or your first million, Bri will help you create a long-term, sustainable path to success on your own terms. She also recently recorded a TED talk called “Going from Wages to Wealth”. Here, Bri shares her story about how she accidentally started her business. After leaving an unaligned opportunity, she was thrust into the unknown and figured out how to create lasting wealth for herself.

Bri believes entrepreneurship is the path to financial freedom and fulfillment. Through her business, she helps people embrace their creative potential to build a life they love. We discuss how Bri got started and why it’s important to begin creating a vision on the inside. Shifting your beliefs and reprogramming your internal operating system are essential parts of being an entrepreneur. Bri and I also talk about overcoming fears, leaving people behind as you change on your journey, how to find your most aligned path, and how to set yourself up for entrepreneurial success.

What’s Inside:

• Why it’s important to reprogram your internal operating system.
• How to handle leaving people behind on the entrepreneurial journey.
• How to set yourself up for entrepreneurial success. 

Mentioned In This Episode:
Ray.fm
Bri’s Workbook - How to Guarantee Consistent Income in Your Business

Paul Brodie is a 21-time best-selling author and CEO of the Brodie Consulting Group. He helps people share their stories and positions them as experts in their field. Paul’s company accomplishes this by launching their clients’ books to guaranteed best-seller status. He’s done 92 best-selling book launches, including his own latest books, Entrepreneurship 101 and Book Publishing and Marketing Secrets. Here, Paul and I take a detour from the topics we usually discuss and get into story branding and how folks can start and scale a side hustle.

According to Paul, story branding is the best way to sell yourself, your business, and your brand. In order for people to become your raving fans and customers, they have to get to know, like, and trust you. Sharing your story is an authentic, powerful way to connect with your audience. Paul and I discuss how to set up an effective funnel to turn readers into customers. We also talk about lead magnets, using your book to sell products without being salesy, and which steps to take if you’re just getting started.

What’s Inside:

• How to use story branding to connect with your audience.
• How to set up an effective funnel to turn readers into customers.
• Steps to take if you’re just getting started.

Mentioned In This Episode:
Ray.fm
Brodie Consulting Group

Ellen Finkelstein helps experts get their knowledge out to the world with online products and courses. She’s well-known for her email newsletter (I’m a subscriber), which earns her top rankings on the leaderboards. Ellen got started writing books for big names like McGraw-Hill and Wiley. Author platforms were starting to kick off in the 90’s and Ellen started her website and email list in 1999. Her list grew automatically within her niche, and she realized she could make more money selling eBooks to her audience.

Ellen eventually started Change the World Marketing to show others her email system, which is the opposite of what many of the gurus do. Ellen’s email contains daily tips, stories, and many resources instead of just one call to action. We talk about how to create a winning email strategy for your target market, how to handle promotions, and why you need to provide value to your audience. We also discuss why it’s OK to include some repetition, how to grow your email list through creating connections, and what to do when you’re just getting started.

What’s Inside:

• How to create a winning email marketing strategy.
• Why it’s important to provide value to your audience.
• How to grow your email list through creating connections.

Mentioned In This Episode:
Ray.fm
Freebie - 10 Techniques for Better Results from Your Emails: More Engagement, Opens, and Clicks

Pam Obasa turned £500 into a seven-figure business while working from home and taking care of two young children. Pam has a background in acting and while she was working in that field, there were periods of time where she was out of work. This prompted her to think about what she could do with the money in her bank account along with her skills to get some income flowing in between acting jobs. Pam then created her first offer and sold it to schools, which then became a six-figure business. Eventually, it became her main thing.

Pam shares her story and how she recreated her offer after experiencing some personal challenges in 2020. Today, she shows others how to create their own three-day events and teach their passion. Once you have it set up, you can continue to run it and generate even more revenue. Pam walks through how to structure a three-day event around solving a problem for your audience. She shares how to sell a high-ticket offer within your event to skyrocket your income. We also discuss how to run your program while still at your nine-to-five and typical backend offers.

What’s Inside:

• How Pam turned £500 into a seven-figure business
• How to structure a three-day event and sell your high-ticket offer
• How to run your events while still working your day job

Mentioned In This Episode:
Ray.fm
The Seed Method
Pam Obasa on YouTube

Matt McWilliams is a four-time affiliate manager of the year and has worked for big names like Tony Robbins, Dean Graziosi, Shark Tank’s Kevin Harrington, Adidas, Shutterfly, and more. Matt helps online business owners make money as an affiliate and leverage the power of affiliate partners to grow their businesses. He’s also the author of Turn Your Passions into Profits, which reached number one best-seller status before officially launching. We talk about the book launch and get into details on ads and affiliate partnerships.

Matt and I discuss how to create a long-term book sales strategy and how to hit best-seller status. When you reach number one, you’ll rank much higher on Amazon and you can use affiliates to get you there quick. From there, you can add in other strategies like paid ads to keep the momentum going. Matt also shares insights into how to recruit affiliates for your own book launch, how to structure a funnel, where people like to buy books, and why the world needs your message.

What’s Inside:

• How to use affiliate marketing to reach best-seller status.
• How to recruit affiliates for your launch.
• Why the world needs your message.

Mentioned In This Episode:
Ray.fm
Turn Your Passions into Profits

Here, I’m sharing a boat racing story from my childhood from back in May of 1982 with a lesson about entrepreneurship. It was an early Saturday morning, and I went to the Vermillion Boat Club Bowl with my family. We had been racing this for years and never won. There was a light breeze when we started, but it quickly died, which was rare for Lake Erie. There were also a ton of mosquitoes and flies, and because we slowed down, they landed all over us. They covered the seats in our boat, and I’ll always remember my dad never taking his eyes off the sails.

Eventually, it got foggy as well, and it was so still that it took us about four to five hours to get to the first mark. The wind picked up a little bit on the second leg and then some more on the third leg. We wound up blowing away all the other boats in our class because my dad took advantage of the little wind we had. The key takeaway from it all was to continue on even when things are moving slowly. As an entrepreneur or an author, just take a small step each day to keep things moving forward. Keep your boat moving and stay in motion towards your dreams. When you’re consistent, you will do amazing things.

What’s Inside:

• A boat racing story from childhood with a lesson on entrepreneurship.

Mentioned In This Episode:
Ray.fm

Although you may not be familiar with TeeJ Mercer, chances are you’re familiar with her work. For over two decades, she has worked on major Hollywood projects with A-list talent like Kevin Hart, Tiffany Haddish, and Samuel L. Jackson. TeeJ has worked on movies like Shrek, The Incredibles, Cars, and The Chronicles of Narnia and for big name networks like Disney, ABC, and MTV. She’s arguably the queen of visibility, influence, and authority, and she now leverages her experience to help authors, speakers, coaches, and entrepreneurs book themselves in the media without a publicist.

TeeJ shares insights into the first steps to take if you want to increase your visibility. It all starts with you believing you’re the expert, and you don’t have to wait for the media to give you that title. We talk about why it’s important to approach the media from a service perspective instead of a promotional one. TeeJ and I also discuss the process for getting interviewed on TV, which involves dreaming national and thinking local. Other topics covered include how to target specific markets, what to talk about when featured, how to rock an interview, and how to use “newsjacking” to get media attention. 

What’s Inside:

• Why believing you are the expert is the first step to gaining media visibility.
• How to prepare for a successful interview.
• How to use “newsjacking” to get featured in the media.

Mentioned In This Episode:
Ray.fm
TeeJ’s Newsjacking 101 Guide

Ryleigh Klimenko is a highly sought-after business sales coach. She specializes in helping high-ticket ambitious coaches and service providers seamlessly scale their businesses without awkward pitches. Ryleigh teaches high conversion, heart-centered conversational sales and has worked for Bank of America, TD Bank, and other top financial institutions. She’s been published and interviewed by several top media outlets, including CBS, Fox, and NBC. Ryleigh’s unique conversational sales flow will transform the way you sell while building confidence and breaking toxic sales practices.

Ryleigh’s revolutionary method is perfect for anyone who wants to create sustainable change in their business or career and make a lot of money along the way. Here, Ryleigh shares what inspired her to move away from corporate America and into entrepreneurship. We discuss why starting out with a high-ticket offer is best and Ryleigh’s secrets to doubling your high-ticket enrollment numbers. We also talk about the importance of mapping out your dream life, the top four things people want from a sale, how to uncover what your prospects and clients need, and why believing in yourself is the most authentic way to attract clients. 

What’s Inside:

• Ryleigh’s secrets to doubling your high-ticket enrollment. 
• Why it’s important to map out your dream life.
• How to uncover what your prospects and clients need.

Mentioned In This Episode:
Ray.fm