Book Profit Secrets with Ray Brehm

Lucas Marino is a doctor of engineering, project management professional, and a serial entrepreneur in the training business. Lucas is a former military engineer who spent 21 years as a naval and training manager in the United States Coast Guard. He’s the founder of Marino Training and EAST Partnership and the co-founder of the Empire Builder’s Masterclass. Lucas helps entrepreneurs and authors launch and sustain online training products. He’s also a Thinkific expert, the host of the Conversations with Course Creators podcast, and author of the book Monetize Your Book with a Course.

Course creation is a great way to create authority, visibility, and influence for yourself. Lucas and I talk about his Empire Builder’s Masterclass that he hosts along with Honorée Corder. Many people have amazing courses but need help getting the marketing in place, and the Masterclass helps with this. We get into how Lucas’ crowdsourced platform helps both instructors and affiliates and how he helps creators develop their curriculum. We also discuss partnerships, course marketing strategies with Swipe Files, and why a book is the best way to establish accessible authority.

What’s Inside:

• How Lucas helps course creators through the Empire Builder’s Masterclass.
• How Lucas’ crowdsourced platform helps both instructors and affiliates
• Why a book is the best way to establish accessible authority.

Mentioned In This Episode:
Ray.fm
Marino Training
Lucas Marino on LinkedIn
Lucas Marino on Facebook
[email protected]

After receiving degrees in poetry and creative writing, Carolyn Choate unexpectedly fell in love with sales and marketing funnels. Today, she helps coaches, speakers, and authors utilize funnels to connect with prospective clients, free up their time, and scale bigger. As a child, Carolyn loved looking at the descriptions of products in catalogues and she says she always loved marketing but didn’t know it. Marketing gets a bad reputation, but Carolyn realized that so much of it is all about storytelling and connection. She decided to take marketing on as a career so she could help others come to the same realizations.

Carolyn explains what funnels are and we discuss her main method of helping clients. Without a funnel in place, you could be missing out on a ton of leads and sales. The faster you get your funnel up and running, the faster you can generate passive income and scale your business. Carolyn offers VIP days with her clients where she gets them set up within a day. We also talk about different types of funnels, technical requirements, tips for developing your own funnel, and why you should start with a free opt in or lead magnet.

What’s Inside:

• The importance of having a sales funnel in place.
• How Carolyn helps her clients set up their own funnels.
• The technology needed to create a sales funnel.
• Funnel creation tips.

Mentioned In This Episode:
Ray.fm
FinanciallyFreeAuthor.com

Andre Loibl is the founder of Changenow.de where he helps people with their subconscious money blockages, allowing them to thrive in their businesses and do more things that they love. You can do amazing things if you get your mind right. Whether you’re trying to start your own business or create authority and influence in the marketplace, it all starts with how you think of yourself and what you’re worthy of. Here, Andre and I talk about “giving it all to God” and how powerful that kind of connection can be. We tend to only pray and ask God for things when we’re desperate, but why not ask for the plan along the way?

Andre shares insights about affirmations and trance states and how deep relaxation can help you tap into your subconscious mind and rewire your thoughts. We also talk about hypnosis and the differences between stage hypnosis and a more therapeutic approach. We discuss the most common problems Andre works through with clients along with a case study and how to enjoy the journey. Don’t miss the end of the episode where Andre demonstrates his work and the power of trance.

What’s Inside:

• Andre’s 30-second hack to solving issues around feeling unworthy.
• How to tap into the subconscious mind.
• A demo of Andre’s work with trance states.

Mentioned In This Episode:
Ray.fm
Changenow.de

For this particular influence and authority piece, I’m interviewing myself! Virtual summits, or virtual events, are one of the best ways I know to make yourself visible and create instant authority. As an interviewer, you don’t have to be the expert, but you can gain credibility and authority through association. Here, I’m sharing some quick ideas about virtual summits that get you in the mindset that you can do this. The beauty of a virtual summit is you can do one even if you’re just starting out. As long as you know how to ask questions, it’s an amazing way to build up an audience and email list, build authority quickly, and meet other partners.

I dive into what exactly a virtual summit is and how they’re structured so you can put one together. Unlike in-person events, online events are easy to attend and people can make a last-minute decision to join. You also benefit from exposure to the audiences of your guest speakers. Everything is scheduled in advance to minimize scrambling. I share the five key ingredients of a successful virtual summit and how can use them to sell products and services. I also share tips on attracting speakers and influencers.

What’s Inside:

• How a virtual summit creates authority.
• The 5 key ingredients of a successful virtual summit.
• How to attract speakers and influencers.

Mentioned In This Episode:
Ray.fm

Eric Van Der Hope is a three-time number-one internationally best-selling author, a book publishing shepherd, and a book launch strategist. His experience in digital and print publishing began in the late ‘90s. Eric’s helped thousands of struggling content creators navigate the often-confusing publishing process and shorten the time it takes to become a published author. We’ve been talking a lot about authority, visibility, and influence lately and Eric has seven steps to develop an effective author platform. Here, we go into each of the steps and focus on a couple of them and how they can help.

It's common for authors to start freaking out when they hear the word “platform”, but Eric’s steps help make the process less overwhelming. Having a platform makes it much easier to launch your book with some momentum behind it. Eric and I talk about creating valuable content you’re willing to give away for free, connecting with your tribe, and nurturing relationships. A huge part of building an effective platform is being as authentic as possible and Eric shares his wisdom about how he does this so well.

What’s Inside:

• Eric’s 7 steps to developing an effective author platform.
• Why having a platform makes a book launch easier.
• Why being authentic is the key to a successful platform.

Mentioned In This Episode:
Ray.fm
EricVanDerHope.com

Derek Doepker’s no stranger to the show. If you don’t know his story, he went from being a broke valet parker to a best-selling author. He’s sold over 100,000 books using free or low-cost strategies. Now, he shares those strategies with authors and helps them turn their passion for writing into thriving businesses. Derek’s been featured in Forbes, Entrepreneur, and Success magazines, among other world-renowned publications. He’s also the only person I know who sold a book to somebody who thought he was Deepak Chopra!

Derek has one of the most responsive audiences out of everyone I know and he’s here to share his secrets. Consistency in showing up through email and providing your list with valuable information is key.  Derek and I talk about ways to boost visibility without breaking the bank, why it’s important to nurture your existing following, and how to repurpose emails into other forms of content to save time. Derek and I also discuss creative ways to engage your audience, how to deal with trolls, and how email compares to podcasting and speaking engagements.

What’s Inside:

• How to build visibility in your niche.
• Why it’s important to nurture your existing audience and customers.
• How email compares to other modes of gaining visibility.

Mentioned In This Episode:
Ray.fm
BestSellerSecrets.com

Liam Austin is the co-founder of Entrepreneurs HQ and a virtual event strategist. To date, Liam has launched over 15 successful virtual summits, averaging 10,000 attendees. He’s also launched countless online events and workshops with a more intimate setting, hosted over 400 speakers, and educated over 100,000 business owners through his programs. Liam walks through his career journey and how he started his business empire. His motivation to focus on online events was driven by his desire for freedom and the ability to travel around the world.

Liam and I discuss his strategy for driving attendance to online events and virtual summits and he shares a detailed presentation with a ton of great tips and details. Collecting leads is important, but it’s also key to give people the opportunity to buy products and services so you can generate revenue right away. Traditional sales webinars often feel salesy and people are expecting that pitch at the end. Liam shares a different approach through a 90-minute virtual workshop. Through his strategy, you can take your leads through a series of steps and get them to your high-ticket offer.

What’s Inside:

• How to use a 90-minute workshop to generate leads and drive sales.
• How to attract your ideal clients through event design.
• Steps to take your clients from free offerings to high ticket offers.

Mentioned In This Episode:
Ray.fm
Entrepreneurs HQ

Anthony Garcia is the founder of Catapulting Commissions Inc. and an expert in sales training, goal achievement, and motivating business professionals to peak performance. Anthony’s here to talk about achieving sales in your first 90 days. He started his career at the age of 22 and spent 20 years building sales teams for large corporations. As he was building out these teams, Anthony realized he didn’t see the same things happening in the small business community. Four years ago, he founded Catapulting Commissions where he builds sales processes and systems for service-based professionals.

Sales are often one of the scariest subjects for authors, and Anthony and I discuss how he gets people out of that fear state. One of the ways to get over those fears is to hear feedback directly from their ideal customer through a discovery call. We also talk about the steps to take in your first 90 days to drive sales. Anthony shares tips on how to avoid common sales mistakes, pricing, market research, and how to position yourself as a problem solver. He also shares his wisdom about selling high ticket offers.

What’s Inside:

• How to overcome fears about selling.
• What to do in your first 90 days to make a sale.
• Tips for selling high ticket offers.

Mentioned In This Episode:
Ray.fm
Catapulting Commissions Academy

If you don’t already know Paul Brodie, he’s a 20-time best-selling author. As the CEO of Brodie Consulting, he’s launched 79 consecutive best-selling books for his clients, even amidst all the nonsense going on with Amazon right now. Lately, Amazon has been having issues with the algorithm and they’ve been really annoying. Part of the issue is that they’re not tracking sales correctly. Paul has launched four books in the last two weeks and here, we chat about how things went and what’s different.

If you’re planning an Amazon launch, it’s important to have fail-safes and backup plans so you can stay on track. Paul’s company allows authors to outsource those headaches and stressors to him and his team instead. Paul and I discuss his process to help navigate the Amazon publishing process and fight glitches, promo strategies for launches, and how to use the KDP select free launch phase. We also cover the items on his pre-launch best-seller checklist.

What’s Inside:

• The changes and glitches in the Amazon algorithm.
• Why it’s important to have a backup plan when publishing on Amazon.
• Paul’s pre-launch best-seller checklist.

Mentioned In This Episode:
Ray.fm
Brodie Consulting Group

Rob Kosberg is a USA Today and Wall Street Journal best-selling author. He’s the founder of Best Seller Publishing and has been featured in some of the biggest media outlets in the country. Rob has spoken to tens of thousands of entrepreneurs, coaches, and consultants on how to stop hunting for clients and instead position themselves as the hunted. Rob and I have talked zillions of times and here, we’re discussing examples of some of Rob’s clients and whether or not it’s worth striving for best-seller status.

Your book is about authority and credibility and positions you as the expert or thought leader in your space. Becoming a best-seller brings you to the next level. It makes a difference when you want speaking engagements, running paid ads, and when you’re speaking to high-profile customers. Rob shares success stories, including a bit about how he was able to reposition himself as an expert. We also talk about Rob’s workshops, high ticket offers, and a bit about email marketing, ads, and sales funnels.

What’s Inside:

• How Rob helps his clients position themselves as thought leaders in their niche.
• How Rob was able to reposition himself as an expert in his field.
• Tips on email marketing, paid ads, and sales funnels.

Mentioned In This Episode:
Ray.fm
Best Seller Publishing
PublishPromoteProfit.com