Book Profit Secrets with Ray Brehm

International keynote speaker Adam Houlahan specializes in LinkedIn strategies for entrepreneurs. He’s the CEO of a global LinkedIn agency called Prominence Global. Adam hosts one of the world’s largest free online LinkedIn training events with thousands of people registering five times a year. He’s considered to be one of the world’s leading experts in harnessing the power of LinkedIn for business.  Adam shares his journey and how he was led to be a powerful authority in the LinkedIn space.

If you have a book but are struggling to connect it with your business, making strategic updates could make a huge difference. You can even do re-releases and have a strategic launch plan and marketing strategy to boost your audience and get more people to purchase. Adam shares the outlets where he prefers to sell his books, as it’s always to your advantage to have your book available on multiple platforms, not just Amazon. Books can be a great way to lead your audience to higher ticket offers, which is something Adam has mastered. Trust and credibility are two of the biggest factors in getting speaking events and taking your business to the next level, and books are one of the best ways to position yourself as a leader.

What’s Inside:

• How Adam came to dominate the LinkedIn space
• How to update your book to better connect it to your business
• How to use your book to lead customers to other offers
• Which types of authors and businesses benefit the most from LinkedIn

Mentioned In This Episode:
Ray.fm
Prominence Global

Darnyelle Harmon is an award-winning CEO that’s moving entrepreneurs to millions. She started on the entrepreneurial path by deciding she was going to be successful and let nothing stand in her way. Darnyelle showed up consistently and fully, doing the work that needed to be done, but she also made sure to take time to rest and reflect, as you can’t pour from an empty cup. Darnyelle is also a motivational speaker, and she developed her coaching program to expand her portfolio to her ideal customers.

Although she’s a multi-passionate entrepreneur, Darnyelle and her team decided to scale back their offerings to focus on a signature offer and complementary products. As business owners, we can do ourselves a disservice by having a wide business model, which means having something for sale in every price range. Instead, it’s much better to hone in on who you really want to serve. Just because you’re new to business doesn’t mean your offers have to be low ticket. Entrepreneurs who make it to the million-dollar mark start with an “I’m already at the top” mindset, which is the key to growth and success. We dive into how to cultivate an abundant mindset, how to price your products as a problem solver, and advice for new authors to get going as entrepreneurs.

What’s Inside:

• Why being a new entrepreneur doesn’t have to mean selling low-ticket products. 
• How to cultivate an abundant mindset.
• Why you should base prices on the solution over time spent.
• Tips for authors who want to break into entrepreneurship.

Mentioned In This Episode:
Ray.fm
Get To Know Darnyelle

Amy Dix is a two-time international best-selling author, artist, and international motivational speaker. Her company, Authority Speakers Agency books stages for speakers guaranteed. Amy has a fantastic story about how she built her business on the back end of a book and has a lot of wisdom to share. Amy started an event planning company while she was still working a full-time corporate job. She grew it very quickly and wound up selling that company and walked away from the event world for a while. When Amy finally quit her corporate job, she wrote a book and then eventually wrote a second one. The stage is where Amy feels at home and her current business was a natural result of her evolution.

Many authors wonder what it takes to become a speaker, and Amy says it “takes all kinds to make the world go ‘round.” You don’t have to have a bubbly, loud personality to be successful, as many folks have solid speaking careers with a more serious message. When people think about speaking, they usually think about a big stage, but our audiences reside everywhere, and it’s important to be open to all kinds of “stages”. Amy shares tips on what to do to book your first stages, how to profit from speaking engagements, and what makes a good talk.

What’s Inside:

• How to become a speaker if you’re an author.
• How to translate your book’s message to the stage.
• Where to start if you want to book stages.
• How to profit from speaking engagements.
• What makes a good talk.

Mentioned In This Episode:
Ray.fm
Authority Speakers Agency

Today I’m with Troy Broussard, my friend and mentor. He’s the creator of multiple SaaS platforms that I use every day. I’m in a coaching program with Troy and he’s also the author of Memoirs of Mastery, which is a monthly book series where the books get sent directly to your house. If you’re just starting a business or trying to build it up, Troy goes through everything you need to know in his series and in this episode, I get to pick his brain and share all of the secrets with you.

Troy shares what he’d do now as a new business owner, looking back after all of his experience and accomplishments. He says that knowing yourself is far more important than following a system. You have to know what you’re good at as well as what you suck at. We tend to lie to ourselves about what we’re capable of, which can get us into trouble. Another tip is to do the one thing you know you’re the best at and finding someone else to help you. Going deep in mastery in your own zone of genius is far more impactful than going wide with tactics.

What’s Inside:

• Why knowing yourself is the key to building businesses.
• The importance of going deep in mastery over going wide with tactics.
• The impact of having discipline and self-awareness.
• What we can learn from having an intern’s mentality.

Mentioned In This Episode:

Ray.fm
Memoirs of Mastery

Honorée Corder is back for another session, and this time, we’re talking about what you’d need to do in your first 90 days to launch a successful business venture. Honorée is a strategic book coach who helps professionals and entrepreneurs become authors. She helps them turn their books into multiple income streams by leveraging their education, experience, and knowledge. Honorée is also a best-selling author and runs a very successful mastermind.

Honorée and I discuss what you need to do within your first 90 days of building your business to make sure you’re on top of your game. The first thing to do is to get your mindset in the right place, which could include things like meditation, exercise, and journaling. There are going to be challenges along the way, so the better you take care of yourself, the more energy you’ll have to keep going. Engaging your network is also key during these first days. You’ll want to explore how you can give something valuable to your contacts and ask how you can help them. Honorée shares some great tips for brand-new entrepreneurs as well as seasoned pros looking to create something new.

What’s Inside:

• What you should do in your first 90 days of starting a business venture.
• The importance of a healthy mindset and a strong network.
• How to figure out what to provide to your network to build a mutually beneficial relationship.
• Why you should never come from a place of desperation when tapping into your network.

Mentioned In This Episode:
Ray.fm
HonoreeCorder.com

Rob Kosberg is a Wall Street Journal and USA Today best-selling author and the founder of Best Seller Publishing. He’s been featured in some of today’s most prestigious publications, podcasts, and media outlets. Through his trademarked program, Publish Promote Profit, Rob helps clients perfect their own professional best-selling book guaranteed. He also teaches them how to use that book to grow their income and impact through speaking engagements, free PR and media, and cutting-edge lead generation strategies. Today, Rob also has several done-for-you services, and he shares some valuable information on how he put together his high-ticket offers.

Some people prefer to learn skills on their own, but many people want to know how to get things done quick and get to the next level. Done-for-you services and programs with guaranteed results help you save time, which is the most important resource we have. Rob gives us insight into how he helps his clients go from non-fiction author to high-ticket entrepreneur. We also chat about the fear of giving too much advice away in a book and why it won’t prevent people from buying your additional offerings. If you’re an author who’s looking for help with using your book to take you to the next level, Rob’s got you covered.

What’s Inside:

• How to create high-ticket offers with guaranteed results for your clients.
• Tips for non-fiction authors on how to break into high-ticket offers.
• How to figure out what programs and products to sell.

Mentioned In This Episode:
Ray.fm
Best Seller Publishing

Today, I’m with Greg Mohr who is a former corporate ladder climber, author, and business owner. Throughout his career, he’s owned several businesses, including dry cleaners, storage units, rental properties, and franchises. Greg’s helped hundreds of people invest in a number of different franchise units. We discuss a ton of great stuff here, like how to get into brick-and-mortar ventures from digital and owning versus being an owner-operator.

Greg started his experience with franchises back in high school when he ran a couple of Taco Bells. Eventually, he got his master’s degree and realized that if he wanted to get ahead in the world, the corporate environment wasn’t going to do it. He met some franchise consultants and fell in love with what they did. Today, he helps people go into business themselves and helps make their dreams come true. Greg walks us through the benefits of franchising and the different types you can get involved with. He also shares what you need to know about start-up timeframes, getting a return on your investment, and the best franchise types for digital entrepreneurs. If you want to get in touch with Greg, give him a call at 361-772-6401 or visit his sites below.


What’s Inside:

• The pros and cons of franchising.
• Different types of franchises and how to invest.
• The perfect types of franchises for digital entrepreneurs.

Mentioned In This Episode:
Ray.fm
FranchiseMaven.com
FranchiseMaven.biz

Karen Ferreira is the founder of Get Your Book Illustrations. She helps children’s book authors master the process of writing, creating, publishing, and selling their books by providing all the know-how and expert support they need through online courses, and coaching. Karen joins me today to talk about her high-ticket offers. Her current offering is a group coaching program called Children’s Book Mastery. Included in the program are weekly calls, a Facebook group, and guest speakers. It’s also a full-year program, which she believes enables her to spend enough time to truly help her authors.

Karen shares a behind-the-scenes look at how she created her coaching program, along with how she prices her offers. Having a shared Facebook group is a great way for people to see which questions everyone’s asking, as many people often have the same concerns. It’s also a great way for people to learn from each other. Karen’s program has a rolling admission process, and it doesn’t have a beginning or end, people can jump in at any time. Karen also shares how she funnels people into her coaching program through three-day bootcamps. If you’re interested in building a group program of your own, make sure you check out this episode.

What’s Inside:

• How Karen started her company, Get Your Book Illustrations.
• How Karen created her high-ticket group coaching program.
• Karen’s method for building a pipeline of customers.

Mentioned In This Episode:
Ray.fm
Children’s Book Mastery
[email protected]

Charylle Wolfe helps entrepreneurial couples unleash their combined superpowers so they can position themselves to be business partners while living they're happily ever after. She’s created a high-ticket program called Spouse in the House and here she shares how she came up with her offering and all the important details. Charylle is also running a virtual summit called How to Master Residual Income.

I think Charylle’s program is fantastic because if your personal life isn’t great, chances are your business won’t be so great either. Finding balance and being able to work together as an entrepreneurial couple is the key to success. Charylle was inspired by her own relationship, and she began writing a book because so many people were asking her how she and her husband did it. Part of Charylle’s program includes an assessment of a couple’s strengths so they can learn how they complement each other to help their business grow and thrive. She shares her biggest reasons for creating her high-ticket offer and I think her program has some great advice for not only couples but regular business partnerships as well.


What’s Inside:

• How Charylle began her own entrepreneurial journey and started Spouse in the House.
• Tips on how entrepreneurial couples can leverage each other’s strengths.
• What to do first if you’re considering working with your spouse.

Mentioned In This Episode:
Ray.fm
Spouse In The House Program
CharylleWolfe.com

Laura Di Franco is the CEO of Brave Healer Productions, a company that specializes in publishing and business strategies for healers. Laura’s up to some cool stuff, way too much to fit inside this podcast. She has a 30-year background in holistic physical therapy and has been a healer her whole life. Laura has also been writing and publishing her own books for quite some time and published her first book back in 2012. Brave Healer Productions was born in 2016 while she was still running her physical therapy practice. She started helping other healers write their copy and books, assisted them with publishing, and was involved in several complications with other authors.

In January of 2020, Laura launched a number-one Amazon best-seller compilation book and has now published 29 best-selling collaborative books within the healing space. From a high-ticket perspective, Laura quickly created the model that is now a staple in her business. When she ran her first project, she was the lead author of the collaboration. She then proceeded to release several volumes, as she wanted to provide a healing toolkit that would work for a wide audience. Laura’s strategy is a high-ticket program that’s a triple win. It makes her money while giving her other authors recognition, and provides them with a book to sell on their own to turn a profit. She shares how she built her strategy, how she’s scaling her business, and how she’s able to provide huge value for those she works with.

What’s Inside:

• How Laura launched her business and complications with other authors in the healing space.
• Why Laura’s high-ticket strategy is a triple-win.
• How Laura was able to scale her purpose-driven business.

Mentioned In This Episode:
Ray.fm
Brave Healer Productions
[email protected]