Book Profit Secrets with Ray Brehm

Honorée Corder is a strategic book coach who helps professionals and entrepreneurs become authors. She helps them turn their books into multiple income streams by leveraging their education, experience, and knowledge. Honorée is also a best-selling author, writing 53 books in 39 different languages. After spending decades in masterminds herself, Honorée founded her Empire Builders Mastermind. I personally am a member and I’ve been learning so much from Honorée when it comes to developing my own programs.

Honorée and I chat about what it takes to put together a successful mastermind and how to invite people in, whether they’re peers or clients. Some of the most important things to consider are an outcome and a timeframe. If you’re leading a mastermind, you want to make sure you love the way it’s structured so you’re motivated to keep it going. If you’re hesitant to start a mastermind because you don’t think you’re at a high enough level yet, chances are you have way more knowledge than you think. A great way to dip your toes in mastermind creation is to pick a shorter timeframe and make your program curriculum-based. Selecting the right members is key, so think about putting some kind of application process in place.

What’s Inside:

• How to invite people into your mastermind
• How to structure your mastermind and what to offer to your members
• Why it’s important to have a selection process for your mastermind members

Mentioned In This Episode:

Ray.fm
HonoreeCorder.com

Best-selling author Derek Doepker went from being a broke valet parker to a successful entrepreneur, selling over 100,000 copies of his book. He did it using free or low-cost marketing strategies and he now shares his method with other authors so they can turn their passion for writing into a thriving business. Derek’s an expert in a lot of things and today, he shares some great information on how you can create a successful business from your own book. We talk about what you should do if you’re just getting started and how to structure your own course and a high-ticket offer.

Any kind of personalized feedback and coaching gives people access to you, which people often want to pay for, especially when you’re an authority in your field. People are more interested in buying a transformation over information and will often pay top dollar for coaching and personalized guidance. When it comes to value, it’s important to know what your audience wants, because it might be different than what you value. If it’s your first time offering a course or coaching and are looking to dip your toes in and get some experience, consider doing a beta run at a discount or in exchange for testimonials. To get in touch with Derek and get a copy of his book, “Why Authors Fail”, head to his website linked below.

What’s Inside:

• Where to start when building a course or offer from your book.
• Ideas on components to include in your high-ticket offer.
• When to consider doing a beta run of your program.

Mentioned In This Episode:
Ray.fm
BestSellerSecrets.com

Paul Brodie is a multi-best-selling author and the CEO of Brodie Consulting Group. He helps people share their stories with a proven system that works through book launch marketing, book publishing, and virtual summits. Paul’s launched over 70 consecutive best-selling books for his clients since 2015. I’m thrilled to have him on so he can share his high-ticket strategy with us. Paul started his book publishing journey after a health scare in 2015 and his story is super inspiring. He then started public speaking and others approached him for advice on how they could get their message out into the world. Paul started coaching and then started offering done-for-you services, including a virtual summit service.

Done-for-you services are great high-ticket offerings because you can guarantee results. Paul offers his clients the chance to position themselves as thought leaders in their industry. It can be easier to sell done-for-you services at a higher price because your potential clients can see the value. When pricing your programs, you have to be confident, but also realize that it will take time to scale. Many people start out coaching first and build content. Then, you can consider repackaging your services. Done-for-you services help you build credibility while getting your clients the results they desire.

What’s Inside:

• How Paul went from publishing his first book to selling high-ticket offerings.
• How to scale towards offering high-ticket services.
• Why done-for-you offerings make great high-ticket programs.

Mentioned In This Episode:

Ray.fm
BCGPublishing.com

Alinka Rutkowska is the CEO of Leaders Press, a USA Today and WSJ best-selling press where she creates books for entrepreneurs from scratch. Alinka then launches the books to bestseller status with a 100% guaranteed rate of success. 172 of the Leaders Press authors have ranked on the nation’s top bestsellers lists. Alinka’s been featured in prestigious publications like Forbes and Entrepreneur magazine. She’s also on a mission to help 10,000 entrepreneurs share their wisdom with the world by 2030.

Alinka got started by self-publishing her own book and the royalties allowed her to quit her corporate job to pursue publishing on a full-time basis. She continued to learn a ton about marketing and eventually launched Leaders Press to share her knowledge with authors, so their work has the highest rate of success. After realizing the value of her services, Alinka transitioned into high-ticket and done-for-you services. She walks through her process from proof of concept to successful venture and shares the lessons learned along the way.

What’s Inside:

• How Alinka started Leaders Press.
• How Alinka developed her own high-ticket offers and done for your services.
• Why you need to believe in your product to be able to sell it.
• Tips for entrepreneurs who want to sell high-ticket programs.

Mentioned In This Episode:
Ray.fm
LeadersPress.com

Melanie Benson is an authority brand amplifier for expert-preneurs. She also hosts the Amplify Your Success Podcast. Melanie specializes in showing her clients how to stand out in crowded markets and how to find high-paying clients and opportunities. In fact, many of her clients achieve three to five times revenue growth after just six months of working with her. Leveraging podcasts as a guest expert is a fantastic way to not only position yourself as an authority in your niche but also to attract clients for your high-ticket offers. Melanie shares her expertise around this topic and has some amazing tips you can put into practice.

In addition to reading your book, your potential clients can hear you or watch you on video through a podcast to get to know you more. Speaking on a podcast can have a similar effect to live speaking engagements. When you are a guest on a reputable podcast, you’re borrowing their audience and benefit from the podcast’s host’s “know, like, and trust” factor. You can even leverage your competitors and support each other by guesting on each other podcasts and highlighting your own specific niches.

What’s Inside:

• How to leverage podcasts as a guest expert and attract clients for high ticket offers.
• How to work with your competition to create wins.
• Tips on how to target podcasts for guesting.

Mentioned In This Episode:

Ray.fm
MelanieBenson.com/BookProfit

Troy Broussard is a prolific author, entrepreneur, software developer, and high-end private coach. He’s also the founder of four SaaS platforms with more on the way. I’m also in his coaching program, full disclosure. What impresses me the most about Troy is that he’s so down to earth, and shares his wisdom, and I thought he’d be the perfect person to discuss high ticket offers with. Troy got his start in writing for back-end sales, and he wrote his first book about it. He delayed writing it and then delayed the publishing process, which he says really cost him. Troy advises anyone who has an idea for a book to just get started.

If you want to create a lucrative revenue stream on the back end, you’ll want to write a thought leader book, a methodology book, or what Troy calls a “positional authority” book. It helps to create your book with the end in mind and “sculpt” the content accordingly. If you’ve already written a book and feel like it was the wrong one, don’t panic – you can use that book as a lead generation tactic or a bonus. Some people feel that holding back content to get people to buy your products but providing people with as much valuable information as possible always leaves them wanting more.

What’s Inside:

• The types of books to write to create a back-end revenue stream.
• Why you need to identify your ideal client.
• The importance of building your reputation before selling a high-ticket offer.

Mentioned In This Episode:
Ray.fm

One of the most interesting things to me is learning how other entrepreneurs think. In my anthology series, The Co-Author Project, we do two to three books per year. We take authors on to contribute chapters and make sure the book hits bestseller on Amazon. They also get attached to the “code” series, which currently has 100 authors across five different books. The beauty of being a contributor to this series is that when one author sends someone to one book, they send them to all five, which is great for exposure. These books get awesome reviews and people love them. They’re like a junior version of “Chicken Soup for the Soul”.

Join me on a 7.5-mile walk as I talk through my updated sales funnel for the latest anthology. I’m sharing my thought process, including my framework for writing copy and the importance of starting out with an origin story. I’ll also go through the three roadblocks to why someone wouldn’t buy into an anthology and how to resolve them. I take you through the four points of creating value in an offer and the value of increasing your status by adding books to your library.

What’s Inside:

• My framework for writing copy for sales funnels
• The three things that block people from participating in anthologies
• The formula I use to evaluate an offer

Mentioned In This Episode:
Ray.fm

Kris Safarova is a best-selling author, recognized by Amazon, USA Today, and The Wall Street Journal. She’s also the founder and CEO of FIRMSconsulting.com and StrategyTraining.com. Kris began her career as a concert pianist and then moved to South Africa to start her business career. She then started working for Deloitte Consulting and quickly moved up the ranks. Over time, Kris started to feel burned out and unfulfilled, which led her to start up her business. Today, she helps others fulfill their own missions, empowering people with the skills they need to do so.

Kris has two podcast channels that are top-rated in multiple countries. She also created a membership program and the largest online library for strategy and consulting practice building. Kris’ programs contain real, actionable advice that helps people see real results. She also offers coaching and a mastermind program. So many people are stuck in the rat race of an unfulfilling career and Kris provides her clients with the tools they need to be their own boss. She’s got some great tips on how to create summits and high-ticket offers that will wow your audience.

What’s Inside:

• Kris’ journey from concert pianist to successful business owner.
• How Kris created her high-ticket offer.
• What Kris learned from hosting summits.

Mentioned In This Episode:
Ray.fm
FIRMSConsulting.com
StrategyTraining.com

• The mindset roadblocks authors experience and how to move beyond them.
• Why vulnerability and a lack of perfection are gifts to your audience.
• Why it’s important to take action, even when you don’t feel ready.

Lucas Marino is a serial entrepreneur of training businesses. He’s the CEO of Marino Consulting Services and the EAST Partnership. He’s also the co-founder of Honey Do Today Academy. Lucas spent 21 years as a naval engineer in the US Coast Guard and has a doctoral degree in engineering. While he was in the Coast Guard, he was sent on a training assignment, and it was one of the best jobs he’s had throughout his career. In 2018, Lucas retired from the service and began his entrepreneurial journey.

One of the challenges authors face when creating online courses is figuring out how to share their knowledge in a more technical way. Many people without a traditional training background don’t have the time to get into learning management systems and curriculum development. Lucas helps his clients with their launches and how to best position their courses with their existing products through marketing strategies. He shares some great tips for authors looking to jump into course creation and training, especially if it’s your first attempt. Check out Lucas and his businesses in the links below.

What’s Inside:

• What authors need to consider when creating a high-ticket course.
• How to approach course creation to accommodate different learning needs.
• Ideal lengths of time for courses and modules.
• Why taking action is the most important step in course creation.

Mentioned In This Episode:

Ray.fm
Marino Training