Book Profit Secrets with Ray Brehm

International bestselling author Jonathan Green built an island life he enjoys with his family from a consistent stream of passive income. Jonathan’s done multiple virtual summits, including his latest around high ticket offers. He used an innovative three-tier pricing strategy to maximize profits and offer his audience a wide variety of resources. Through using the strategy, he boosted the income of his summit by 40%.

Going after summit speakers who aren’t super-famous but are enthusiastic and great at interviews has worked out well for Jonathan. He’s also shifting towards driving summit attendees to his membership space versus trying to upsell them into something more expensive. Even if you’re just starting out, a small email list can turn into a lucrative audience. Running an evergreen event where you’re reusing content also works, as the chances of getting audience members who notice is unlikely.

Head to the link below to get your free copy of Jonathan’s book, “Give to Get”.

What’s Inside:

• How Jonathan maximized virtual summit profits by using a three-tiered pricing strategy.
• Why the fame of your speakers matters less than the quality of the content.
• How elevating those “below” you can help boost your business.

Mentioned In This Episode:
Ray.fm
GiveToGetFree.com

Doug Pew helps info-marketers launch online courses to their existing email lists through his M.U.S.I.C. framework. Doug is an expert copywriter, and I had the chance to spend time with him during one of his live events. He is a musical composer by trade. After losing his teaching job five years ago, he decided to make a pivot into marketing and copywriting, growing his skills with the help of a mentor. Your copy isn’t as big as the offer itself and it’s more important to get it to the right people at the right time. Sharp writing is a lot like great music in a movie soundtrack. Doug helps marketers “sing the tune” of their ideal audience through the use of smart copy.

Doug’s five-part framework for creating courses and persuasive copy is a great system for authors to monetize their book beyond royalties. From the start, think about what kind of new person you can help your potential customer to become. You’re delivering to them the action steps that they can then apply on their own. Getting to the core of what’s keeping your audience up at night can help you create a brilliant offer. Your course should also have a unique promise that you can deliver that sets you apart from the competition. Connecting the solution you’re offering to your customer’s ideal world is key to making a successful product. The end of your course should be an exciting “call to adventure” that offers students a clear path to where they want to be.

To contact Doug and get a free copy of his eBook, head to the websites below.

What’s Inside:

—Doug’s five-part framework for creating successful digital products.
—Why your copywriting goal should be to “sing your customer’s tune”.
—Questions to ask yourself to test the viability of your product.

Mentioned In This Episode:

Ray.fm
Musicofcopywriting.com/work
Musicofcopywriting.com/emailstory

Steve Olsher has been a multi-passionate entrepreneur for over 30 years. He’s the founder and editor in chief of Podcast Magazine and the original founder of Liquor.com. Steve also created the largest Podcast club on Clubhouse (ClubPod) and the New Media Summit. He’s an international keynote speaker and strategic coach who helps businesses of all sizes leverage the power of new media strategies to succeed and grow. Steve’s also the author of the book “What Is Your What,” which is a book that’s near and dear to my heart.

As an author, your book is a way to use your voice in the written word. Using your voice through audio is another way to share your message and generate income beyond book royalties alone. Podcasts and social audio platforms like Clubhouse offer a huge opportunity to monetize your voice and gain credibility. Being a guest on a podcast is an easy way to share your expertise, as the host does the heavy lifting in terms of marketing and promotion. If you’re an engaging guest, you can convert their audience into your own prospects and customers. Relationships are key when getting on someone else’s podcast and can be the difference between chasing opportunities and them coming to you. Social audio is a lot like talk radio in that it’s made up of many different people talking about a variety of topics on different channels. It also gives you the opportunity to speak with others all across the globe. Today, Clubhouse has over ten million users, which makes it a great platform to leverage.

What’s Inside:

-How to monetize your voice through audio media.
-Why being a guest on a podcast is a frictionless path to gaining credibility and generating revenue.
-Social audio explained and why it’s a smart tool to build a following.

Mentioned In This Episode:

Ray.fm
ClubPod
Podcast Magazine

Jake Schmelzer is the founder of Boring Old Business.com and his passion is helping experts create, market, and sell transformational high-ticket offers. We’re in some masterminds together and I personally love his content. He’s also a pastor. A couple of years ago, Jake and his wife started a church. He decided he wanted to bring in an extra $500 a month through a side hustle and started selling content on Amazon. He quickly realized he didn’t want to give away his proprietary information on that platform, so he did some research and created a course. Jake was wildly successful and brought in a half-million dollars from that product in its first year. He, unfortunately, made his business too complex, and it wound up crashing. The biggest lesson he learned was that the boring fundamentals of a business, like marketing and copy, are what ultimately make them sustainable. Today, Jake helps entrepreneurs with these foundational elements of business that are needed for success.

Starting with creating an ideal customer avatar, Jake helps his clients build a winning offer. As creators, many of us wind up giving away too much of ourselves that we can sometimes resent selling. It’s important to package the offer so that it’s transformational for your clients, but also great for you to want to keep delivering. The last thing you want to do is create something and then make everyone want to buy it. You should start with figuring out what your ideal client really needs as a foundation for creating your course. Observe your audience and watch what they do and say in their unguarded moments. Many people get caught up in the details of deliverables when creating a high-ticket offer, but what you’re really selling is the results. Making it as lean and mean as possible actually provides the best experience for your clients.

Jake wraps things up with some great tips on how you can create offers through coaching, courses, and community. Make sure to check out his free resource by clicking the link below.

What’s Inside:

• Why you need to be good at the “boring fundamentals” to have a successful business.
• What components are needed to make a great high-ticket offer?
• How to uncover what your ideal client really wants. 

Mentioned In This Episode:

Ray.fm
BoringOldBusiness.com/10k

Daniel Hall is a WSJ and USA Today best-selling author who has extensive knowledge on generating income from public domain works. Daniel started his career by going to nursing school, then law school, but always had a passion for writing and publishing. After becoming unhappy with his law career, he wrote his first book. It became very successful and he was able to learn the whole business of publishing from that experience. Today, Daniel loves working with authors and content creators and his own story prove you can start from anywhere.

Authors are always looking for ways to make money beyond royalties from their original books. Today, using public domain works is a hot topic, but there’s not a lot of clarity around it. Daniel gives us all the details on what public domain content is and isn’t. He also shows how you can repurpose the content and monetize it. One of the most lucrative areas of the public domain with the most opportunity is content created by the US government. Almost everything they put out is up for grabs and covers just about every niche you can think of. The public domain also goes beyond writing. It exists within audio, video, art, music, and so much more. It’s a treasure trove of content on almost every topic. Being a successful author is all about creating quality content for your audience. When you dive into the world of the public domain, the possibilities are endless.

Make sure to check out Daniel’s Federal Green course on how to make public domain content work for you by clicking the link below.

What’s Inside:

• What public domain is and how you can use it to generate passive income.
• How you can use content created by the US Federal government.
• How to know if something is in the public domain.

Mentioned In This Episode:

Ray.fm
Daniel Hall on YouTube
Federal Green Course

Derek Doepker went from being a valet driver to a best-selling author. He successfully sold 75,000 books using free or low-cost marketing strategies and he now helps others do the same through workshops, coaching, and retreats. Derek started out with no business or marketing background and a degree in music. After moving to LA, he became a valet driver and started blogging and making content for YouTube about his true passion - fitness. His first attempt at writing and selling a book didn’t go as well as he’d hoped (he sold two books)  but Derek continued to study different strategies and got a mentor. Refusing to stop where many hopeful authors throw in the towel, he published the third book and became a number one bestseller in the weight loss category. Since 2013, Derek has been working with authors to help them create their own winning strategies while writing more books along the way. 

Derek first got into audiobooks after he realized that many of his potential readers preferred that way of consumption. It’s difficult to convince someone to consume a book or any other type of information in a way they don’t prefer, and he realized that offering audio along with eBooks and traditional print was to his advantage. With today’s technology, you can create your own audiobooks without breaking the bank. If you don’t have the time or prefer to have someone else record your book for you, there are many places that allow you to outsource. There are also many ways to sell audiobooks. Selling them on a site where you only get paid the royalties may not make you as much money as selling them directly on your website. When you have full control over sales, you can bundle an audiobook together with other products, offer discounts, and wind up making more.

Creating an audiobook is leveraging material you already have that adds in a whole new revenue stream. It also allows you to capture a different market segment. Your goal is always to create raving fans of your material and keep them for life. Before writing a new book, take full advantage of monetization by making an audiobook. 

What’s Inside:

• Why you should offer an audio version of your book.
• How you can record and create an audiobook on your own.
• How to sell your audiobook through different channels.

Mentioned In This Episode:

Ray.fm
Bestsellersecrets.com

Paul Brodie is the author of 18 best-selling books and is an expert on getting published. Through his company, he’s helped launch 49 books for other authors, getting them to bestseller status as well. He’s all about figuring out how to leverage a book and move onto the next level. Creating a foundation around your story helps you build a successful business and elevates you as an authority figure in your niche. Paul started out by writing his own book about his health journey and it changed his life in so many ways. He created a marketing system that got his book to bestseller and inspired him to keep going.

After attending a virtual summit about publishing, Paul bought the premium pass so he could have access to all the content afterward. He learned enough to start building a system on his own and after his own process of testing, implementing, and adjusting, he came up with something that worked. He’s studied over 300 categories of books over the last 5 years and the data is constantly changing. Things adjust and evolve over time and being flexible with your process is the key to hacking algorithms and hitting bestseller status.

Working with people who have a proven system and know what their core values are can really elevate you to the next level in the publishing space. You only have one chance to make a first impression, so you might as well do it right. You are your brand, and your brand is you – communicating your brand clearly is essential and it’s the key to building a successful empire. Being genuine and keeping it real while still being an authority in your niche is magnetizing.

Make sure to head over to Paul’s website linked below to learn more and get a free copy of his book.

What’s Inside:

• How Paul sharing his personal story turned into building an entire company.
• How to structure your book and write it with ease.
• Why it’s important to constantly adjust and evolve when working with systems.

Mentioned In This Episode:

Ray.fm
getpublishedsystem.com

Brian Berni is the co-founder and Head Strategist of BookAds. Through his company, he helps over 150 people every month find success through managing their ads across several platforms to sell more books. He’s an Amazon expert and he’s built an amazing reputation as an author himself of both fiction and non-fiction books. Brian also runs virtual summits to help fiction authors succeed in publishing to turn their passion into a lucrative business.

Brian started self-publishing in 2014 with no experience. He took a basic course and then became hooked. Being around books his entire life, he decided that the next logical step was to try and write and found success publishing under pen names. Everything changed in 2016/2017 when Brian started hearing about Amazon ads. When the platform was first launched, it was rudimentary and extremely easy to use, and he’s watched it grow into what it is today. After realizing how much of an advantage it gave authors, he started his company and began managing ads as a service.

Brian packs so much information in this episode on how you can make ads work for you and how you can set yourself up for success on Amazon. He also shares his experience with running successful virtual summits. If you feel like you could be a good candidate for ads and you’re interested in working with Brian, check out his website below or send him an email directly.

What's Inside:

• How and why Brian started his company, Bookads.com.
• What determines how well a book will do with ads.
• How fiction authors can turn their passion into a business.
• Brian’s experience with running virtual summits.

Mentioned In This Episode:
Ray.fm
Bookads.co
Fictionmarketingacademy.com
[email protected]

Danny Iny is the founder and CEO of Mirasee, a company that helps people launch successful online courses. He’s also the author of multiple best-selling books, including “Effortless” and his most recent release, “Online Courses” which is linked below. Danny started his entrepreneurial journey at a young age and stumbled along his path to success. Failing at a business venture and dealing with the financial fallout is also a very emotional experience, much like going through a breakup. It takes time to want to get back out there and start something new, but sometimes the rebound winds up being “the one”. Hitting bottom is a rite of passage, and failure is only failure if it’s the last thing that happens. Otherwise, it’s just a plot twist.

Online courses are a huge opportunity for transformation, and a great companion to a book. Even the biggest authors out there today don’t make most of their money off royalties. The big names generate revenue from things like licensing and speaking. Your book is often a doorway, and not the heavy lever of income or transformation. Books are great at expanding people’s horizons and integration, but a course is much better at imparting competence. A course is the perfect companion to a non-fiction book to go deeper. Two of the biggest mistakes people make when creating a course are thinking of it as an afterthought and thinking that the course should simply be a video version of your book. For a course to carry impactful transformation, it should be highly engaging.

The best way to develop a course is to co-create it with your audience by running a pilot. You can test your ideas before your book comes out, and the feedback you receive can help you both develop a successful course and write the perfect book to go along with it. A good length for a course is four to six weeks and you should focus on the minimum viable outcome. Remember, people are paying you for the years you spent learning the skill you are teaching, not from creating the actual course – it’s the expertise that’s valuable.

What’s Inside:

• Why you should think of your course before writing your book.
• How to create a pilot course to test your idea.
• The three steps in the process of learning and how it can help you create your course.

Mentioned In This Episode:

Ray.fm
www.mirasee.com
Online Courses: A Business Parable About How to Create Freedom by Teaching Your Gift

• Why you should start with the end goal in mind when writing your book.
• How to structure your offerings to offset advertising costs.
• How taking care of your customers can create lifelong fans.