Booked Out Nutritionist

In this episode, Stephanie explains why blogging is one of the most underrated ways to get nutrition clients right now (yes, even with AI), and the simple system she uses to write posts in 5 minutes!

In this episode, you'll learn:

• Why blogging isn't dead, and how your blog can help you get recommended by Google and AI platforms like ChatGPT and Claude
• The number one reason most nutritionists' blog posts aren't ranking (and it's an easy fix)
• How to choose blog titles your clients are actually searching for
• What SEO, AEO and GEO actually mean, explained in plain language
• The one change at the top of your post that helps you show up in Google's AI summaries
• The two things Stephanie set up in Claude so every blog post sounds like her and is written the right way, every time
• The hack she uses to write her blog posts in 5 minutes

Links and resources mentioned:

AI Toolkit For Nutritionists

In part two of this three-part series, Stephanie walks you through the four marketing strategies she'd focus on to get you to your first $10k month.

In this episode, you'll learn:

• The three jobs your marketing needs to do once your niche and signature program are in place

• How to set up your Instagram bio and content so it actually brings in leads (plus the one thing so many nutritionists forget to add)

• What SEO, AEO, and GEO mean, and why they might be your path to a social media optional business

• How to build referral partnerships and collaborations that put you in front of hundreds of new people

Links and resources mentioned:

Listen to Part 1: How to Make Your First $10K Month in Your Nutrition Business

Save 20 hours a month on your marketing with the AI Toolkit for Nutritionists

If you're in your first, second, or third year of running a nutrition business and wondering if what you're feeling is normal, this episode is your permission slip!

In this episode, Stephanie shares 10 pieces of honest, best-friend advice for nutritionists in the early stages of building their business, straight from what she learned starting her own practice back in 2014 and from coaching hundreds of nutritionists since. This is the episode to bookmark and come back to any time you need a reminder that the messy, uncertain, inconsistent parts of year one are part of the process, not a sign you're doing it wrong.

What You'll Learn:

• Why it's completely normal to feel clueless about running a business, and why comparing yourself to nutritionists further along isn't fair to you

• The minimum you actually need in place before you can start seeing clients (and why waiting for "perfect" is holding you back)

• Why chasing another certification might be delaying your growth more than it's helping

• Why undercharging as a beginner will hurt you more than it helps, and where your first clients will actually come from

• The one-platform content strategy that saves you from burnout, plus why community and mentorship can speed everything up

Links and resources mentioned:

Get fully booked and make consistent income inside Booked Out Nutritionist

Save $100 on Launch Your Nutrition Biz with code PODCAST in the checkout

Watch Stephanie's free workshop 6 Steps to Start Your Nutrition Business & Sign Your First Paying Clients

In this episode, Stephanie gets honest about something she still struggles with after more than ten years in business: imposter syndrome.

She walks through the specific moments it has surfaced throughout her career, from her very first $65 offer as a brand new nutritionist to the pivot into business coaching, right up to receiving an industry award she almost couldn't accept as real. She also shares the 4 things that consistently help her move through it when it shows up.

In this episode, you'll learn:

• What imposter syndrome actually is, and the specific signs of it that show up even years into running a business

• The moments imposter syndrome has surfaced throughout Stephanie's own career, including a major business pivot and an unexpected industry honor

• The 4 things Stephanie does whenever imposter syndrome creeps back in

• Why some of the most successful people you can think of still feel like frauds

• A simple mindset shift that can help you show up anyway

Links and resources mentioned:

Get fully booked and make consistent income inside Booked Out Nutritionist

Save $100 on Launch Your Nutrition Biz with code PODCAST in the checkout

Watch Stephanie's free workshop 6 Steps to Start Your Nutrition Business & Sign Your First Paying Clients

Is $10k/month actually possible in a nutrition business, and what does it really take to get there?

This is part 1 of a brand new three-part series where Stephanie pulls back the curtain on what it actually takes to hit your first $10k/month in your nutrition business. She's not holding anything back, and this episode sets the foundation for everything that's coming in parts 2 and 3.

In this episode, you'll learn:

• The real starting point most nutritionists overlook when they're trying to grow their income

• A simple gut check to know if what you're offering is actually a no-brainer yes for your ideal clients

• Why doing more things at once usually backfires, and what to focus on instead

• How shiny object syndrome quietly derails consistent income, even for nutritionists who have been in business for years

• A two-question check listeners can use to spot exactly what's standing between them and their first $10k/month

Links and resources mentioned:

Get fully booked and make consistent income inside Booked Out Nutritionist

Save $100 on Launch Your Nutrition Biz with code PODCAST in the checkout

Watch Stephanie's free workshop 6 Steps to Start Your Nutrition Business & Sign Your First Paying Clients

In this episode, Stephanie gets honest about taking three weeks off from her business and what she's doing to get back on track.

She shares what that time away looked like and how recurring client payments kept over $6k coming in while she was mostly unplugged. Then she walks through her plan for getting back into routine, from rescheduling launches to finally getting clear on her content pillars after feeling stuck.

In this episode, you'll learn:

• Why Stephanie took three weeks off and what her business actually looked like during that time

• How recurring payments kept income coming in even while she was mostly unplugged

• The four content pillars she landed on after feeling stuck with her content

• Her new daily structure for getting back into a productive routine

• Why giving herself grace and leaning on business friends has been just as important as any strategy

Links and resources mentioned:

Get fully booked and make consistent income inside Booked Out Nutritionist

Save $100 on Launch Your Nutrition Biz with code PODCAST in the checkout

Watch Stephanie's free workshop 6 Steps to Start Your Nutrition Business & Sign Your First Paying Clients

In this episode, Stephanie sits down with Mimi, a PCOS/PMOS Nutritionist and Booked Out Nutritionist member, to map out her $100K nutrition business roadmap.

In this conversation, Stephanie and Mimi dig into her niche, her signature program, how she's currently getting leads, and what she's committing to focus on in the next 90 days to create more consistency and growth.

They also get into a really interesting conversation about the recent renaming of PCOS to PMOS and what that means for nutritionists building content and SEO in this space right now.

In this episode, you'll learn:

• How niching down from general women's health into PCOS made Mimi's content creation easier and her messaging clearer

• What the PCOS to PMOS name change means for nutritionists in this space and how to handle it in your content and SEO strategy

• How Mimi's 12-week signature program is structured and why she stopped offering shorter one-month packages

• Where her best leads are currently coming from, including a budget-friendly ads strategy that's actually working

• What she's focusing on in the next 90 days to get more visible, sign more clients, and promote her program more consistently

Links and Resources Mentioned:

Follow Mimi on Instagram

Get fully booked and make consistent income inside Booked Out Nutritionist

Save $100 on Launch Your Nutrition Biz with code PODCAST in the checkout

Watch Stephanie's free workshop 6 Steps to Start Your Nutrition Business & Sign Your First Paying Clients

In this episode, Stephanie sits down with her business bestie Isabelle, founder of Coldwater Skin Bar, for an unfiltered coffee date conversation about what building a business actually looks like in real life.

Isabelle started her skincare clinic alone in her basement and has grown it into a multi-treatment-room brick-and-mortar with a full team. In this episode, she and Stephanie riff on the business books changing how they think, the hiring mistake most business owners make, why the internet is kind of fake, and the real reason showing up online still feels scary even years in.

In this episode, you'll learn:

• The books they're reading right now that are genuinely changing how they run their businesses

• The hiring mistake that keeps business owners stuck doing the work they hate

• What the YAP Challenge is and the tension between following what's working and doing what feels right for you

• Why the internet is kind of fake, and how to stop measuring your business against someone else's highlight reel

• The mindset shift that makes showing up online feel less about you and more about the people who need to find you

Links and Resources Mentioned:

Get fully booked and make consistent income inside Booked Out Nutritionist

Save $100 on Launch Your Nutrition Biz with code PODCAST in the checkout

Watch Stephanie's free workshop 6 Steps to Start Your Nutrition Business & Sign Your First Paying Clients

In this episode, I'm sharing something I've been sitting with behind the scenes for a while. The strategic, teaching-heavy content style I've been creating isn't lighting me up the way it used to, so I'm changing things up!

This is a real, in-the-moment conversation about what's shifting in the content landscape, why I think personal brand is more important than ever for nutritionists building online businesses, and what I'm personally doing about it. Including buying a tiny camera and committing to vlogging (yes, really!)

In this episode, you'll learn:

• Why I'm making a deliberate shift away from strategic, teaching-heavy content style and what I'm moving toward instead

• How the rise of AI is changing what audiences actually want from the online creators they follow

• Why showing up as a real, imperfect human might be the most powerful thing you can do for your nutrition business right now

• What I'm doing to rebuild excitement around content creation and what that could look like for you too

• The personal brand content pillars exercise I'm using to map out my next chapter and how you can use it yourself

• Why your audience doesn't want to wait until things are polished and ready

Links and Resources Mentioned:

"Broke to 1 Million from My Phone" Podcast Episode

Insta360 GO Ultra Camera

Get fully booked and make consistent income inside Booked Out Nutritionist

Save $100 on Launch Your Nutrition Biz with code PODCAST in the checkout

Watch Stephanie's free workshop 6 Steps to Start Your Nutrition Business & Sign Your First Paying Clients

In this episode, Stephanie sits down with Amy Jones, a holistic nutritionist who supports adults with ADHD through a unique blend of nutrition and ADHD life coaching.

Amy is a former high school teacher and someone who has truly carved her own path in this industry. Their conversation goes somewhere unexpected - into ADHD, shame spirals, late diagnoses, and what it actually looks like to grow a nutrition business without following anyone else's prescribed formula.

Amy opens up about her own late ADHD diagnosis, how it changed the way she runs her business, and why she stopped giving meal plans and started helping clients engineer their environments instead.

In this episode, you'll learn:

• Why Amy ditched traditional meal plans for an entirely different approach, and why her ADHD clients can finally follow through

• How Amy is growing her business through speaking, referrals, and SEO rather than social media, and why that works better for her

• The low-lift, medium-lift, high-lift task framework for staying consistent in your business even on low energy days

• Why "fake it till you make it" doesn't work, and what actually builds the confidence to show up publicly for your business

• What Amy is focusing on next as she moves into a more strategic phase of her business inside Booked Out Nutritionist

Links and resources mentioned:

Connect with Amy

Get fully booked and make consistent income inside Booked Out Nutritionist

Save $100 on Launch Your Nutrition Biz with code PODCAST in the checkout

Watch Stephanie's free workshop 6 Steps to Start Your Nutrition Business & Sign Your First Paying Clients