In this episode, Stephanie breaks down how nutrition business models have evolved over the last decade and why the offers that worked a few years ago don't always work in today's market.

She walks through the shift from 1:1 programs, to online courses, to digital products, and explains why the industry is now moving back toward higher-touch support through structured group programs, 1:1 and personalized guidance.

Rather than chasing trends, Stephanie shares what's actually driving client decisions in 2025 and 2026, including decision fatigue, trust, and the growing demand for clarity and momentum, not more information.

In this episode, you'll learn:

• How nutrition offers have evolved from 1:1, to courses, to digital products and why the cycle is shifting again

• Why information is no longer the main bottleneck for client results

• What today's clients are really paying for

• Why high-touch support doesn't have to mean burnout when it's structured intentionally

• How to think about your next offer through the lens of outcomes, trust, and implementation

Links and resources mentioned:

Get fully booked and make consistent income inside Booked Out Nutritionist

Save $100 on Launch Your Nutrition Biz with code PODCAST in the checkout

Watch Stephanie's free workshop 6 Steps to Start Your Nutrition Business & Sign Your First Paying Clients

In this episode, Stephanie is joined by Booked Out Nutritionist student Kayla from Wildly Whole for the first conversation in Stephanie's new $100K Roadmap series.

Together, they talk through Kayla's pivot into the food freedom niche, how to make "food freedom" more specific in your messaging, and what it looks like to build a clear signature group program that fits your lifestyle (especially when you have limited time).

They also unpack why so many nutritionists get stuck niche hopping, how to position your offer as a need-to-have (not a nice-to-have), and the visibility and sales foundations Kayla will focus on as she builds her business toward consistent income.

In this episode, you'll learn:

• Why Kayla pivoted into the food freedom niche and what niche hopping taught her about clarity

• How to make "food freedom" specific so the right clients instantly know it's for them

• How to think about the A-to-B transformation for a food freedom signature group program

• Why a group program can be a powerful container for food freedom work (and how to address the "I need 1:1 support" objection)

• ​​How to avoid discovery calls turning into long free coaching sessions (and what to pre-qualify instead)

Links and resources mentioned:

Connect with Kayla on Instagram

Get fully booked and make consistent income inside Booked Out Nutritionist

Save $100 on Launch Your Nutrition Biz with code PODCAST in the checkout

Watch Stephanie's free workshop 6 Steps to Start Your Nutrition Business & Sign Your First Paying Clients

In this episode, Stephanie breaks down the most common patterns she sees that are keeping nutritionists from getting fully booked with clients, even when they're skilled, certified, and passionate about their work.

Stephanie walks through the real reasons nutrition businesses stall, from unclear messaging and too many offers to inconsistent marketing and fear of selling. She also shares the mindset shifts needed to move from feeling stuck and overwhelmed to building a clear, focused, and proactive business that creates consistent income.

This episode is a must-listen if you've been working hard in your nutrition business but still aren't seeing the consistency you want.

• Why trying to talk to everyone makes it harder to sign clients

• How offering too many services can confuse your audience and stall your growth

• The role lead generation plays in getting fully booked consistently

• Why jumping between marketing strategies keeps you stuck

• How fear of selling holds nutritionists back more than they realize

• The difference between passive and proactive energy in your business

• Why getting fully booked is a clarity issue, not a capability issue

Links and resources mentioned:

Get fully booked and make consistent income inside Booked Out Nutritionist

Save $100 on Launch Your Nutrition Biz with code PODCAST in the checkout

Watch Stephanie's free workshop 6 Steps to Start Your Nutrition Business & Sign Your First Paying Clients

In this episode, Stephanie introduces the Booked Out Nutritionist Podcast, a show for nutritionists who want consistent clients and a clear, focused business model 🎉

Stephanie shares what this podcast is all about, who it's for, and what listeners can expect from each episode. She also explains how the podcast has evolved and why the focus is now on helping nutritionists get fully booked with one clear signature offer, without doing more or chasing every strategy.

This podcast is designed to help nutritionists simplify their businesses, make better decisions, and build sustainable income through clarity, consistency, and focus.

• Who the Booked Out Nutritionist podcast is for

• What makes this podcast different from traditional "how-to" business content

• The types of topics and conversations you can expect in future episodes

• How this podcast supports nutritionists in getting fully booked with clients

Get support creating your signature program inside Booked Out Nutritionist

Save $100 on Launch Your Nutrition Biz with code PODCAST in the checkout

Watch Stephanie's free workshop 6 Steps to Start Your Nutrition Business & Sign Your First Paying Clients

In this episode, Stephanie is sharing a behind-the-scenes recap of her 2025 year and the business decisions that led to the successful $54K launch of Booked Out Nutritionist.

Stephanie reflects on a year of major simplification, personal growth, and strategic shifts in her business. She talks openly about letting go of what was no longer aligned, streamlining her offers and systems, prioritizing her health, and why focusing on one clear, high-impact signature program changed everything.

This episode is a candid look at what actually moves the needle in a nutrition business and why doing less, not more, often leads to better results.

• Why 2025 felt like a year of shedding and simplification in Stephanie's business

• The mindset shift that led her to stop running a marketing membership and refocus her energy

• How creating and selling one clear signature program transformed her business model

• Why simplifying systems and moving everything under one platform made a major difference

• How personal health, energy, and clarity played a role in better business decisions

• What worked during the October Booked Out Nutritionist launch that generated $54K in revenue

• Why high-ticket offers that solve a real problem are often easier to sell than smaller offers

Get support creating your signature program inside Booked Out Nutritionist

Save $100 on Launch Your Nutrition Biz with code PODCAST in the checkout

Watch Stephanie's free workshop 6 Steps to Start Your Nutrition Business & Sign Your First Paying Clients

The wait is over—I'm hosting my very first podcast summit, and you're invited!

Grab your FREE ticket! stephanielong.ca/summit

In this quick episode, I’m sharing everything you need to know about the Start Your Nutrition Business Podcast Summit, a free 3-day virtual event happening April 28–30, 2025, designed specifically for new and aspiring nutritionists and health coaches who want to start (or grow) their business with clarity and confidence.

Whether you’re still in school, recently certified, or feeling stuck trying to sign your first few clients, this summit will help you take the next step with real, actionable guidance.

• How to create custom meal plans in under 20 minutes

• The 3 must-have emails every nutritionist should send

• How to attract your dream clients using Instagram

• What your website actually needs (and what it doesn’t!)

• How to get your first 25 paying clients

• Legal essentials to protect your business

• How to choose your niche and build your first offer

• What to avoid in your first year of business

• 10 expert-led podcast-style episodes released over 3 days

• Learn from experts like That Clean Life, Flodesk, Practice Better, Wellness Marketing Co., Jules Design, Dotted Lines Contracts, and more

• Easy, flexible format—listen anytime, anywhere

• Access all episodes until May 2, 2025

stephanielong.ca/summit

Don’t miss this one-of-a-kind event created just for you and your nutrition business goals. I can’t wait to see you inside the summit!

In this replay episode, Stephanie is sharing a complete roadmap outlining everything you need to do to start your nutrition business!

You'll receive a step-by-step plan for what you need to focus on when first getting started in your business that has worked for over 500 nutritionists.

Stephanie also shares some of her biggest takeaways after recording 200 podcast episodes and key strategies to focus on when growing your business.

Links and resources mentioned:

Save $100 on Launch Your Nutrition Biz with code PODCAST in the checkout

Watch Stephanie's free workshop 6 Steps to Start Your Nutrition Business & Sign Your First Paying Clients

Get support creating your signature program inside Booked Out Nutritionist

Curious about how you can make monthly recurring revenue in your nutrition business?

In this replay episode, Stephanie is talking with That Clean Life co-founder Abigail Keeso Hopkins all about how to add a meal planning subscription service into your nutrition business. Abigail shares how a subscription service can add recurring revenue to your business and help you to serve your audience in an affordable way!

Abigail also shares how to use their meal planning platform to create your meal plans and how to organize your subscription service to best support your audience and clients. She also shares some case studies on how other nutritionists have successfully added a meal planning subscription service into their practice with great results.

In today's episode, you'll learn:

• What is a meal planning subscription service
• How to plan out your meal planning subscription service
• How other nutritionists have implemented meal planning into their practices
• How to use That Clean Life to create your subscription service

Links and resources mentioned:

Get 20% off your That Clean Life subscription

Watch Stephanie's free workshop 6 Steps to Start Your Nutrition Business & Sign Your First Paying Clients

Learn more about Launch Your Nutrition Biz online course and save $100 with the code PODCAST

Get support creating your signature program inside Booked Out Nutritionist

In this episode, Stephanie is talking with Michaela Potter from MP Holistic Wellness about a day in the life of her nutrition business. Michaela shares her experience in combining Iridology and nutrition into her practice and how she assesses if she needs more certifications to support her clients.

Michaela also shares her experience with marketing her nutrition business and how she uses Nutrition Business Club Marketing Membership to help her stay on track with growing her nutrition business and signing new clients.

In today's episode, you'll learn:

• How Michaela combines multiple modalities in her practice
• Her most and least favourite parts of running her business
• How she markets her nutrition business successfully
• The programs and platforms she uses to organize her business
• Michaela's experience inside Nutrition Business Club Marketing Membership

Links and resources mentioned:

Visit Michaela's MP Holistic Wellness website

Follow Michaela on Instagram

Watch Stephanie's free workshop 6 Steps to Start Your Nutrition Business & Sign Your First Paying Clients

Learn more about Launch Your Nutrition Biz online course and save $100 with the code PODCAST

Get support creating your signature program inside Booked Out Nutritionist

In this episode, Stephanie is featuring 12 nutrition experts who will share their best tips for how to grow a successful nutrition business.

Here's a short recap of some of the advice our experts recommend:

• Build a solid foundation
• Be authentic
• Don't go at it alone
• Consistency is key
• Take care of YOU first
• Get really good at what you do
• Don't be afraid to put yourself out there
• Choose a marketing strategy that you enjoy doing
• Outsource wherever you can
• Get clear on the problems you solve for your people
• Serve your clients well
• Work smarter not harder

Links and resources mentioned:

Read the full blog post and get access to all of the guest's links

Watch Stephanie's free workshop 6 Steps to Start Your Nutrition Business & Sign Your First Paying Clients

Learn more about Launch Your Nutrition Biz online course and save $100 with the code PODCAST

Get support creating your signature program inside Booked Out Nutritionist