The Metrics Brothers (fka SaaS Talk)

Bookings, TCV, ACV, Billings and Revenue

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Dave "CAC" Kellogg and Ray "Growth" Rike discuss all things Bookings, Total Contract Value, Annual Contract Value, Billings and revenue including:

  • Bookings vs Total Contract Value vs Annual Contract Value
  • Billings - more than an invoice?
  • Revenue - CARR, ARR and GAAP


B2B SaaS companies regularly use the above terms, but unfortunately not always consistently defined, calculated and/or utilized.

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The Metrics Brothers (fka SaaS Talk)By Ray Rike & Dave Kellogg
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