On their first Zoom together, seven would-be authors meet—and discover there isn’t one “right” book, there’s a right-for-you book. Amy breaks down eight proven frameworks and live-brainstorms how each plays in the real world: divorce-proof finances, senior-seller real estate, kitchen-table chemistry, and even arts-education fundraising. If you’ve stalled at “what should my book be?”, this episode hands you the blueprint.

The idea of writing a book felt thrilling — until Sarah realized she’d need to figure out what she really wanted first. In this episode, she meets her book coach, Amy, who helps her identify her dream clients, her ideal business, and the kind of book that could help her reach both.

As she joins a group of future authors from wildly different fields — a professor, a contractor, even a college student — Sarah discovers that everyone starts somewhere, and that establishing clear goals is the first chapter in any success story.

Sarah’s business is growing — but so is her stress. Between balloon arches and bridezillas, she’s wondering if she’s built a business she actually loves. Then she meets Michelle, a calm, confident coach whose secret weapon isn’t a marketing strategy — it’s a book.

In this episode, we explore how sharing your story can reshape your business, elevate your brand, and attract the clients you’ve been dreaming of. Ready to turn your expertise into a book? This might be the inspiration you’ve been waiting for.

Everyone tells you to “follow your dreams” — but what happens when the dream starts feeling like a nightmare? In this first episode, Sarah’s day as a wedding planner unravels into one long lesson about the difference between passion and practicality. If you’ve ever built a business, chased a dream, or questioned the path you’re on, this story will feel all too familiar.