This book, “How Magicians Think. Misdirection, Deception, and Why Magic Matters,” is my love letter to magic,” says Jay, ”and it answers the questions people ask me every night after the show.” This book is divided into 52 essays, same number as a deck of cards, and is filled with Jay's insights from working as a magician since he was a kid. Jay answers common questions like "How do you know who to call up from the audience to help you with your show?" “What do magicians do in secret?,” and “What does it feel like when you perform?"
An international prize winner for his magic tricks, Jay averages 300 days each year putting on shows and watching other masters at work. He’s performed magic in more than 100 countries and can tell you with precision who is his toughest audience.