Chinasa Udeala is Regional Director for East Africa at Boomplay Music. The music streaming platform is a subsidiary of the Chinese firm Transsnet Ltd which also owns TECNO Mobile.

In this quick chat with Andile Masuku, Chinasa explains how Boomplay is attempting to outsmart the likes of Spotify and Apple Music to deliver localised digital downloads and streaming service offerings that are relevant to key consumer markets on the continent.

Listen in to hear Chinasa unpack Boomplay’s revenue streams and speak to some of the challenges they have to overcome in terms of building a solid catalogue of local music and delivering on differentiated curation.