The Business Strategist With Adam Strong

Boost Your LinkedIn: Build a Rockstar Brand and Triple Engagement

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Do you leverage your personal brand to build business growth?


In this episode, Adam Strong interviews Rachel B. Lee, the branding lady boss, about personal branding and its impact on business growth. Rachel is a marketing and branding expert and a Top Voice on LinkedIn.


They discuss the importance of authenticity, storytelling, and building credibility in personal branding. They also touch on the pitfalls of chasing algorithms and using AI tools in personal branding. 


Overall, the conversation emphasises the need to show up as your true self and build a personal brand that aligns with your values and resonates with your target audience. Rachel emphasises the need for human conversation and real-life experiences to build brand and trust. They also touch on the misconception of follower count and the significance of impacting even just one person.

Takeaways


  1. Why Authenticity and human connection are key in personal branding.
  2. Why Personal branding is not just self-promotion; it is about showcasing your expertise and value.
  3. Building a personal brand on platforms like LinkedIn is essential in today's digital world.
  4. Learn about the common pitfalls in personal branding include chasing algorithms and using AI tools inauthentically.
  5. Follower count does not necessarily reflect credibility or expertise; impacting even just one person is significant.


    6. Struggling to find clarity in your business strategy? We’ve create ‘The Ultimate Guide To Creating Clarity in Your Business Strategy’ No sign up needed… https://adamstrong.notion.site/The-Ultimate-Guide-to-Creating-Clarity-in-Your-Business-Strategy-697404c2e42c4e5c98367ebf46cf55dc?pvs=73

     

    Chapters


    00:00 Introduction and Background

    03:03 The Challenges of Building a Personal Brand as a Parent

    07:20 The Link Between Personal Branding and Business Growth

    08:37 The Perception of Personal Branding as Self-Promotion

    11:15 The Importance of Authenticity in Personal Branding

    13:33 Building Credibility and Trust in Personal Branding

    21:46 The Role of AI in Personal Branding

    24:09 Integrity and Ethical AI in Business

    27:13 Building a Personal Brand on LinkedIn

    28:57 Content Creation and Value Proposition

    43:46 The Power of Impacting One Person


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      4. Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com


      ABOUT THE GUEST

      instagram.com/therachelblee/

      twitter.com/TheRachelBLee

      linkedin.com/in/therachelblee

      youtube.com/@therachelblee

      standoutauthority.com


      Giveaway: https://standoutauthority.com/personal-brand


      ABOUT THE HOST


      LinkedIn: https://www.linkedin.com/in/adamistrong

      Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

      Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

      Learn more about your ad choices. Visit megaphone.fm/adchoices

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      The Business Strategist With Adam StrongBy Adam Strong
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