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YouTube Shorts are the #1 low-effort, high-return marketing tool for small businesses right now.

In this episode of Boost Your Visibility, I’m sharing why I went all in—and how one cap & gown Short hit 218,000+ views, brought in new followers, and STILL shows up in Google Search and ChatGPT results.

🔑 Here’s what you’ll learn:

• How to repurpose Reels as YouTube Shorts (no fancy gear needed)
• The secret to storytelling that actually converts
• Why YouTube is the only platform giving long-term results
• A content workflow you can copy: 1 long video, 4–6 Shorts, and 1 email every two weeks
• How to wake up the algorithm—even with low views or likes

💡 Whether you’re a service-based business, a creative, or just tired of chasing trends, this strategy is your shortcut to consistent growth (without ads).

🎓 Want help implementing this? Check out my Boost Your Visibility Academy for step-by-step marketing education designed for real business owners.

👉 Like, comment, and let me know how YouTube is working for you.

#YouTubeShorts #SmallBusinessMarketing #ContentStrategy #MarketingTips #RepurposeContent

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Google AI content is transforming search and requires immediate attention from businesses. By September or October, businesses unprepared for this shift may face significant challenges in being found online.

• Create content that answers frequently asked questions from customers
• Use transcripts from videos to develop blog posts that address search queries
• Make ChatGPT your "best friend" for business intelligence
• Document customer questions as they occur in real-time
• Mark your location in every social post for local business visibility
• Rotate through different nearby cities in location tags to attract regional customers
• Teenagers are already using ChatGPT voice features instead of typing searches
• This voice-first approach will become mainstream for all customers by November
• Old content properly tagged with locations is gaining new visibility in Google AI results

If you need help implementing these strategies, reach out to me and my team. We can guide you, coach you through the process, or even handle it for you if needed. Leave a comment to share your thoughts and I'll catch you on the next episode of Booster Visibility.

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If you’ve ever wondered, “Is anyone even finding me online?”—this episode is for you.

You’re showing up. You’re posting consistently. You’re doing what’s “right.” But it still feels like no one’s seeing it. I get it—and I’m breaking down why platforms like YouTube and Pinterest (yes, even in 2025) are still game changers for small, local, service-based businesses like yours.

This episode isn’t about adding more to your plate—it’s about doing what works behind the scenes so that when a slow season hits, you know your business is still getting found.

🎯 What you’ll learn:

• Why Pinterest and YouTube are powerful long-game tools (even with low follower counts)
• How they differ from Instagram and Facebook’s “post it and forget it” cycle
• What it means to stack your digital footprint
• How to turn past Reels into evergreen content that gets seen
• A simple quarterly strategy to optimize visibility without burnout

✨ BONUS: I walk you through 3 steps to repurpose your best content and get found on Google—no extra content needed.

💡 Free Resource Mentioned:
👉 Download the Content Clarity Planner to simplify your posting strategy and show up with intention.

📍Let’s Connect:
Marketing IG: @boostyourvisibility
Photography IG: @brendaeckhardt
Website + Coaching: brendaeckhardt.com

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💬 Ready to grow your business with clarity and less stress? Apply to work with me

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Feeling the squeeze in your local, service-based, or creative business right now? You're not alone. The market is shifting, consumers are taking longer to make decisions, and many entrepreneurs are panicking – but this isn't the time to shrink or stand still.What's happening might surprise you:

• People aren't hunting for the cheapest option; they're looking for businesses that provide genuine value and demonstrate expertise.
• History shows that lowering prices during uncertainty often backfires. Instead, focus on maintaining your prices while enhancing your value.

In this episode, I share my personal experience navigating economic shifts, including how I pivoted my photography business in 2010 when others resisted change. While competitors clung to outdated methods, I adapted to meet evolving customer needs—and thrived.Key Takeaways:

• Why the middle market disappears during economic uncertainty.
• How to stay visible, consistent, and authentically connected to customers.
• The importance of listening to your customers instead of competitors.

Ready to stay consistent with your marketing through uncertainty?

Download my free Content Clarity Calendar from the show notes and position yourself as the steady, confident business that discerning customers are seeking right now.

🎧 Like what you hear? Follow the show and leave a review it helps others to find this podcast.

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💬 Ready to grow your business with clarity and less stress? Apply to work with me

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Starting or restarting your creative business in 2025?
Here are the 5 things I’d do completely differently—and the 2 things I accidentally nailed from the start. If you feel like you’ve built your business backwards or wasted too much time on the wrong things, this is for you.

👉🏻 Grab the free AI for Small Business Cheat Sheet
Learn which AI tools work best for writing, content planning, and saving HOURS of your time

👉🏻 Want to stop spinning your wheels with marketing?
Check out the Boost Your Visibility Academy—a library of mini courses to help you save time, show up online, and build systems that work while you sleep

🎧 Like what you hear? Follow the show and leave a review it helps others to find this podcast.

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💬 Ready to grow your business with clarity and less stress? Apply to work with me

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Feeling stuck in your marketing in 2025? It’s not about adding more platforms or chasing endless ideas—it’s about refining your strategy and authentically reconnecting with your audience. 🎯 In this episode, we’ll tackle key marketing hurdles and show you how to build momentum in your business with practical, actionable insights.

What You’ll Learn:
• How to create a solid content plan that works
• Simple strategies to overcome imposter syndrome
• Tips for identifying and connecting with your ideal customer
• Why authenticity is the foundation of modern marketing
• The power of visual marketing in driving engagement
• Building a supportive network to grow your business
• Encouragement to explore coaching and mentorship opportunities

Let’s make 2025 your breakthrough year in marketing! 🚀

#MarketingTips #SmallBusiness2025 #AuthenticMarketing #VisualMarketing #ContentStrategy #SmallBusinessGrowth #OvercomeImposterSyndrome #MarketingCoach

🎧 Like what you hear? Follow the show and leave a review it helps others to find this podcast.

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💬 Ready to grow your business with clarity and less stress? Apply to work with me

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Are you stuck trying to figure out how to grow your local business? Has foot traffic been down? Just posting on social media isn’t enough anymore—but don’t worry, I’ve got you covered!

In this video, we’re diving into simple strategies that actually work to market your business and attract local customers. 
✔️ Transform your entire marketing strategy in just one hour a month
✔️ Game-changing approach to content creation that fits into the busiest of schedules
✔️ Feel more confident in organizing your digital content
✔️ Turns heads on social media platforms like Instagram, Facebook, and YouTube Shorts.

Whether you’re just starting out or ready to take things to the next level, this video is packed with actionable tips you can use right away.

Hit play to learn how to grow your local business and start seeing real results! Don’t forget to like, subscribe, and share—let’s grow together! 🚀

Key Moments:
00:00 - Introduction
Marketing your local business: What’s the key?

00:48 - Overwhelm in Marketing
Acknowledging the challenges of juggling it all.

01:00 - The 1-Hour Content Plan
How spending one hour a month can revolutionize your marketing.

01:27 - Creative vs. Analytical Approaches
Tailoring content creation strategies to your strengths.

02:50 - Organizing Content for Success
Using folders to simplify and strategize your visuals.

04:00 - Capturing Great Photos and Videos
Practical tips for creating calming, engaging visuals.

05:50 - Choosing Your Platforms
Where to start: Instagram, Facebook, and beyond.

07:00 - The Power of YouTube Shorts
Why YouTube is essential for local visibility.

08:29 - Leveraging Pinterest for SEO
How Pinterest can save you when Google reshuffles.

09:30 - Google Business Basics
The importance of optimizing your Google Business profile.

09:50 - Bing and ChatGPT Integration
Why Bing matters for local search visibility.

10:19 - Repurposing Content
Making your photos and videos work harder for you.

10:48 - Planning for Seasonal Success
Preparing during slower seasons to stay ahead during busy times.

11:23 - Closing Thoughts
Final tips and encouragement to take action.

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🚨 Feeling stuck when it comes to finding new clients? 🚨

Discover a fresh approach in my video, "How to Get Unstuck: Mindset Shift." I'll show you how to transform your FREE content into a steady stream of high-paying clients using a game-changing framework for lead generation.

👉 Watch now and start seeing results: https://youtu.be/6fB5ssqy5Ws?si=fyhnAzEpGOVA_KBM

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About Brenda Eckhardt:
Brenda Eckhardt is a seasoned photographer and marketing strategist with over 20 years of experience helping individuals and businesses shine. Known for capturing timeless senior and family portraits, Brenda’s work goes beyond photography—she empowers small business owners and social media managers to confidently grow their online presence. Through personalized consulting, captivating content creation, and strategic guidance, she combines creativity with proven mark

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Send a text

Ever wonder what it really takes to build a thriving photography business in today’s fast-paced world? Everyone has a camera, and this career is not for the faint of heart. Looking back at my 20-year journey, I’ve managed to evolve, scale, and continuously bridge the gap between how I started my business and how I’d do it if starting from scratch 2025. In this episode, I get real about the steps I took back then—the wins, the mistakes, and everything in between—and compare them to the strategies I’d use today to launch and grow a successful photography and marketing business in 2024.

From learning to adapt to social media trends to building lasting client relationships, I’ll share the lessons that have shaped my approach to entrepreneurship. Whether you’re just starting out or looking to refine your current strategy, this episode is packed with actionable tips to help you navigate today’s business landscape.

Stay tuned as I uncover the strategies that have helped build my successful photography business. From leveraging the power of Google reviews to maintaining consistent branding and engaging effectively on social media, I’ve learned the importance of adapting to trends and client preferences. Discover the significance of genuine five-star reviews and the evolving nature of social media engagement, especially among high school seniors. By understanding these dynamics, I’ve managed to connect better with clients and maintain a balance between professional success and personal fulfillment. I invite you to engage with our conversation further, and your feedback is invaluable as we continue on this journey together.


Let’s dive into the evolution of business-building together, and as always, I’d love to hear how you’re applying these insights to your own journey. Because sometimes, the biggest breakthroughs come when we reimagine what’s possible. #entrepreneurjourney #smallbusinesssuccess #photographerlife #marketingstrategies #businessgrowth

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Send a text

How I grew my business without Paid Ads. What if the key to future business success lies in the hands of today's high school seniors? Join me as I explore how my journey from x-ray tech to thriving entrepreneur can inspire your own path. In this kick-off to season two of Boost Your Visibility, I share the deeply personal story of building a photography business from scratch in a town where I knew no one. With the help of community connections, and my family, I've translated the art of capturing senior pictures into empowering business owners with the tools they need to shine online. You'll hear how the insights gleaned from working with teenagers have become the compass guiding businesses towards the trends of tomorrow.

Get ready to uncover the symbiotic relationship between photography and social media marketing, as I reveal the strategies that turned simple photo sessions into powerful marketing campaigns. Discover how collaborating with local businesses transformed my perspective and allowed me to create dynamic social media strategies that truly tell their stories. Whether you're a seasoned business owner or just starting out, this episode is packed with lessons on authenticity and growth. Tune in for an authentic conversation about balancing family life, entrepreneurship, and the ever-evolving landscape of digital visibility.

🎧 Like what you hear? Follow the show and leave a review it helps others to find this podcast.

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Guide to finding, hiring, and working with a VA.  ➡️ http://www.boostyourvisibility.net

If you're an overwhelmed small business owner, a virtual assistant might just be the answer. I wish I had hired one sooner, which is why I recorded this interview with my video editing VA, Jessie.

Learn more about him here: www.jessiepaano.com. Let us know if you'd like to hear more on this, and drop your questions in the comments!

Follow along here:   / boostyourvisibility 
and my photography account:   / brendaeckhardt  

🎧 Like what you hear? Follow the show and leave a review it helps others to find this podcast.

📥 Grab your free Content Clarity Planner
📸 Connect on Instagram
🌐 Explore free resources + programs
💬 Ready to grow your business with clarity and less stress? Apply to work with me