Connie's motivational quote for today is by Ronn Torossin: “PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape."

 

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It’s funny how important PR is to any business, and yet for me, I feel like I don’t fully understand the many outlets that exist, how to tap into the correct platforms or resources, and lastly how to stand out and remain relevant for the long game. Being an expert in sales is a far cry from understanding, let alone being a PR expert. 

 

About Lynette Hoy: 

Lynette is the founder of Firetalker PR. We are going to discuss how we can all start showing up to get seen and heard in the industry we serve.

 

It is about going after the right media, so we can reach our ideal client through interviews that count. But where do we begin? Lynette will lead us! 

 

Since 1994, Lynette Hoy has practiced public relations in different capacities, inclusive of founding her firm, Firetalker PR, 11 years ago.

 

The “fire chief” has worked with organizations like the National Institutes of Health, and the American Cancer Society to put their products, services, and events on the map. In the profit sector, Lynette has turned C-suite executives into speakers and thought leaders featured in major media, including CNN, MSNBC, Inc. Magazine, and Fortune Magazine, to name a few. A fiery connector and idea generator, her work increases the bottom line!

 

How to Get in Touch With Lynette Hoy: 

• Website

• Email

• Free Gift: 20 Tips to Get Visible Starting Now

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