(0:33)
Introduction -
Kara is the founder and CEO of hint Inc, which is best known for its award-winning hint water.
Kara is skilled in entrepreneurship, brand management, sales, e-commerce, marketing leadership, and public speaking and has been involved in the sales department for leading companies like CNN, and Time Magazine.
Kara has been named one of the InStyle badass 50 fast company's most creative people in business fortune's most powerful women entrepreneurs fortune, most innovative women in food and drink, and Ei Entrepreneur of the Year for Northern California.
The Huffington Post listed Kara as one of the six disruptors in business alongside Steve Jobs and Mark Zuckerberg.
Kara has successfully navigated the world of large companies and startups in many industries including media, tech, and consumer products. In addition, she understands retail and is direct to the consumer market as well.
She's an active speaker and writer and hosts the podcast, the Kara Goldin show where she interviews founders, entrepreneurs, and other disruptors across various industries.
kara's first book undaunted, overcoming doubts and doubters, published by Harper leadership was released in October 2020. and is now a WSJ and Amazon bestseller.
The interview-
(2:06)
1. So you've had a very successful career. And you know, you've done some amazing things. Help us? How did it all come about? Maybe walk us down Memory Lane? How did it all get started?
(2:25) I started my career in New York City and media, and I was at a magazine called Time Magazine. And I actually wrote about it in my book that I wanted to work for Fortune Magazine, but they wouldn't hire me. So that was probably my first big hit where I thought, why won't they hire me? I mean I'm a great writer and I thought of it when I was at age 21.
I was very interested in finance, and I would love to work for them but they weren't hiring people unless you had experience. I ended up getting a role at Time Magazine in circulation, which was direct to consumer businesses and subscriptions. That was really where I was trained. in sort of that first role. I left after a few years, was recruited out to a late-stage startup called CNN. I was there at a time when Ted Turner was still running around the office, he was bouncing between Atlanta and New York.
It was definitely my first experience with a visionary entrepreneur, there were plenty of people who thought that he wouldn't be able to do what he was setting out to do, that he wanted 24-hour news across the world. He was lucky at this point to have it in 50% of the households because people didn't have cable.
So watching somebody who I believed in, but I also thought there was a chance that it's not really going to play out the way that he wants it to. I watched him build the brand, put stakes in the ground, and he never floundered. I mean, he was always very consistent about his messaging and what he believed was such a pleasure to even see him and hear him talk in the kitchen because you think like, he is a little crazy, but he believes and I believe, because he believes I got to spend more time with this person.
Anyway, it was then the Gulf War rolled around when Iraq learned that they were being bombed, frankly, that's that, they turned on CNN, and now really the hockey stick for CNN and I was there during that time. So I was there for a few more years. And then I decided to move to Silicon Valley and was engaged.
My husband had just graduated from law school and wanted to do technology law. So we moved out to Silicon Valley, the only person that I thought of when I thought about
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