Boring Is Bad For Business

In this week’s episode Soojee tackles their first guest episode alone, while Joel, like many of us, pushes through a dreaded cold. Soojee is joined by special guest Ty Chapman. Ty is an e-Commerce strategist that helps brands grow and scale rapidly. He has spent $6 million+ in profitable social media buying, helped scale e-commerce brands to 8 figures and built MonsterUpsells which unlocks extra revenue for 1300+ Shopify merchants.

His background is in performance marketing, media buying, conversion optimisation, digital strategy, product-market fit, acquisition, retention and growth hacking. Today they discuss all things ecommerce, shedding light on how to best market your ecommerce brand. Ty offers incredible tips on how to avoid boring offers, creating a community with your clients and remembering that taking risks can pay off.

In this week’s episode we get to learn all about Soojee! Joel puts Soojee to the test, asking questions to help us learn more about the strategist behind The Good Studio. We get an insight into Soojee’s earlier life and how she found her passion for design, she tells us about her extensive career and how she joined The Good Studio to help businesses stand out and not be boring!

About Us

At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

Our personal lives and experiences shapes business people and creatives we are. In this episode, Soojee puts Creative Director Joel in the hot seat and asks him to shed some light on his life and journey within his career. He tells us about the defining moments in his childhood that inspired his career goals, offers tips for the next generation of designers and how Soojee and Joel are building The Good Studio.

About Us

At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

In this week’s episode, Joel and Soojee chat about creativity in business! Letting go and allowing creative juices to flow, is one of the best things you can do for your business. A successful business is constantly growing and constantly innovating, creating newness within a business comes from ideas and thoughts. Being able to understand that all thoughts and ideas are creative thinking, will change your perspective on things that aren’t considered creative.

At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

In this week’s episode, Joel and Soojee bring you part 2 to the secrets of a persuasive website. In Dr Robert Cialdini's book “Influence: The Psychology of Persuasion”, he explores factors that affect the decisions that people make. Cialdini has identified 6 core principles that affect these decision making shortcuts, particularly in relation to purchasing and consumption decisions. They give you the last 3 hacks to boost your website's conversion rate and how this helps to build trust and show consistency.

At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

In this week’s episode, Joel and Soojee tell us all about the process of taking brand strategy and creating brand identity. This is broken into the 4 steps that they take to transform strategy into design. If you’re thinking of investing in a brand strategy & identity, this will give you insight as to what to expect and how the process works at The Good Studio.

At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

In this week's episode Joel and Soojee give advice on hacks to boost your website's conversion rate. In Dr Robert Cialdini's book “Influence: The Psychology of Persuasion”, he explores factors that affect the decisions that people make. Cialdini has identified 6 core principles that affect these decision making shortcuts, particularly in relation to purchasing and consumption decisions. Joel and Soojee have broken these principles into a 2 part series, focusing on Reciprocity, Scarcity & Authority in this episode.

At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

Don’t forget to FOLLOW the podcast!

Do you remember the first time you heard Spotify, Loreal or Nike, these are great examples of abstract names that weren’t words before being created for these brands. There are many pros with having an unconventional brand name, Soojee and Joel sit down and dive deep into these pros and offer some tips to keep in mind when you're creating your brand name.

At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

How do you know if a rebrand is necessary? From working with clients, we’ve found four common scenarios that lead the businesses we work with to rebrand. This episode explains each scenario and what we do to help a business who’s in this situation.

At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

In this week's episode, we cover the importance of culture within brands businesses. A misconception about culture is that it isn’t connected with brand, well we are here to change your mind. As a brand and business, having a clear vision and mission is crucial to building a successful culture. Nurturing culture with values that align & creating a positive & exciting community has amazing benefits within your space. Small things like celebrating wins and staff, offering flexibility and physically displaying your mission or values, will not only boost productivity but will create an incredible culture that excites your team.

At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!