Boring Is Bad For Business

Today Joel and Soojee are here with their last educational episode of season 1! This episode they wanted to tackle the topic of branding vs marketing. As a business owner it can be confusing to understand the difference between the two and what one to focus on first. 

By listening to this episode, you’ll leave with a whole new perspective on business strategy, brand strategy and marketing strategy, to help you start to create these strategies to optimally grow your business. 

About us

At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

@on.track.studio

For advertising opportunities please email [email protected]

In this week's episode, Joel and Soojee are here to discuss the strategy behind pricing products and services within a brand. Why does price matter? Revenue, profitability, positioning with your market and the overall opinion determined by your customers, are few of the important factors to consider when pricing within a brand. Something Soojee has noticed isn’t done enough, is brands taking into consideration the level at which they’ve set their prices, and the effect that then plays on the brand. By listening you’ll gain tips to help you, as a brand owner, align your brand strategy with your price strategy.

About us

At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

@on.track.studio

For advertising opportunities please email [email protected]

Welcome back to another episode of our brand strategy unpacked series. In this episode, Soojee and Joel unpack marketing through the buyer journey, and the type of content you can create to shift your customer from aware to an advocate of your brand. Soojee breaks down what she considers the 4 phases of the marketing funnel, to simplify the customer journey and bring clarity to your business. Listen in to gain an understanding of the phases of awareness, consideration, delivery & loyalty. 

To access your free worksheet mentioned in this episode, click here.

About us

At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

@on.track.studio

For advertising opportunities please email [email protected]

We all start somewhere. In the early days, your budget might allow for you to invest in professional brand development. Today’s episode is a simple outline to bootstrapping your brand yourself. Joel and Soojee give an incredible insight into the first 8 categories to tackle when building your brand during the birth of your business. By listening you will be given a framework to begin laying the foundations to set your business up with a brand that stands out!

About us

At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

@on.track.studio

For advertising opportunities please email [email protected]

In this week's episode, Joel and Soojee are joined by special guest, Hareta McMullin of Third Space. Hareta is an ex-HR Manager turned Leadership Coach, shaking up the way we think and feel about HR. Advocating the power of human connection, she founded Third Space to help leaders like you who want approachable, forward thinking and slightly unconventional HR leadership support.

Today they discuss the importance of reframing the traditional thoughts around HR departments and outline the need of prioritising the employee journey and not just the customer journey. This episode gives a great insight into how brand and culture work hand in hand to grow businesses, and includes tips and tricks to start shifting the overall culture of your business. 

To access Hareta’s 5 part delegation series mentioned in the episode, click here. 

To find out more about Hareta, Visit her website here.

And follow Third Space here. 

About us

At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

@on.track.studio

For advertising opportunities please email [email protected]

Brands are powered by people, so whether you are a solopreneur, founder, or a leader in an organisation mental health affects everyone either directly or indirectly. The mental health of the people within your organisation has a huge influence on business affecting everything from project results, to creative thinking, and of course the livelihood of the people powering your brand.  

While the stigma of mental health is definitely shifting, there is still progress to be made in the workplace. It's with this episode we want to start the conversation about mental health and brand. We open up and get vulnerable, sharing how our own mental health experiences have shaped The Good Studio and what we think brands can do to ensure mental health is made a priority.  

If you or someone you know needs immediate support please refer to: 

• Beyond Blue (anyone feeling depressed or anxious) — call 1300 22 4636 or chat online
• Black Dog Institute (people affected by mood disorders) — online help
• headspace (online tools for young people)
• Mensline Australia — call 1300 78 99 78
• Lifeline (anyone having a personal crisis) — call 13 11 14 or chat online

About us

At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which, as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

@on.track.studio

For advertising opportunities please email [email protected]

In this week's episode, Joel and Soojee bring us part 2 of what they predict for the future of branding. Joel gets a little technical with us, explaining how systems like the metaverse and block chain could possibly evolve into the commercial world of branding. They get excited by the potential growth within branding and tech, and the possibility of using voice tech and generative design within the branding business world.

About us

At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

@on.track.studio

For advertising opportunities please email [email protected]

In this week’s episode Joel & Soojee start by filling us in on the future plans for the podcast. They are excited to bring in more expert guests and kick start a new mini series called, Brand Strategy Unpacked. A smaller episode series, where they unpack all the things that brands and companies need to know about brand strategy. To get started with the new series, they tackle the commonly confused topic of the differences between purpose, mission, vision and values. 

The link to the triangle example mentioned in this episode here. 

About us

At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!

Don’t forget to FOLLOW the podcast!

This podcast was brought to you by On Track Studio.

www.ontrackstudio.com.au

@on.track.studio

For advertising opportunities please email [email protected]