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Born to B2B episodes
- Adapting To Thrive In B2B - Helen Badger, Marketing Director at IRIS Software Group
This week we chat to Helen Badger, Marketing Director at software specialists IRIS. Helen and Liam discuss her varied career in B2B Marketing, the ethics of targeted marketing, how video platforms like TikTok are influencing the way we consume information and why sales teams need to get hands-on with their software.
34 min - Harnessing the power of authenticity in marketing - Robin Cordy, Managing Director at NBS
In the first episode of our Born to B2B podcast, Liam Bateman, The Think Tank Founder and MD, is joined by Robin Cordy, Managing Director at NBS, an integrated digital construction platform. Robin shares his expertise on navigating the digital marketing realm and the importance of authenticity in business. Tune in to discover how to change customers' perceptions, the transformation of NBS into a SaaS platform and the benefits of leveraging AI in marketing and more – Listen now!
43 min
About Born to B2B
From the publisher's feed
Liam Bateman, founder of award-winning B2B marketing and PR agency The Think Tank, will be talking to some of the industry's top talent, inviting them to share their stories, insights and ideas. Each…
episode, Liam and his guest will bust myths, divulge secrets and have a bit of fun talking about the industry whilst tackling some of the big B2B questions.