Born to License

In this episode of Born to License, David Born sits down with Charlotte Payne, Head of International Licensing for Care Bears, for a deep dive into one of the world’s most beloved and enduring brands.

Charlotte shares how Care Bears transformed from an 80s classic into a multi-generational force — appealing to kids, parents, collectors, and Gen Z fans across the globe. She reveals how nostalgia, cultural relevance, and bold licensing strategies are driving the brand’s worldwide growth.

You’ll learn:

- Why nostalgic brands are dominating today’s licensing landscape
- How Care Bears balances classic heritage with modern reinvention
- The strategy behind collaborations with Barbie, Hello Kitty, Roblox, and more
- How global markets like Asia are reshaping the brand
- What licensors look for when evaluating new partnerships
- The importance of local agents and cultural adaptation
- A sneak peek into the brand’s 45th anniversary and future experiences

If you want a masterclass in brand longevity, cultural relevance, and global licensing, this episode is essential listening.

🎙 Born to License – Hosted by David Born

🔹 Sign up for Learn to License 

🔹 Learn More about Born to License

🔹 Learn More about Born Licensing

🔹 Follow David on LinkedIn

🔹 Follow David on Instagram

🔹 Check out thedavidborn.com

🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense

👉 Have a question about licensing? Send it in for our upcoming Q&A episode!

📩 Contact: [email protected]

🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

Nostalgia is powerful - and for millions of people, Care Bears shaped their childhood. In this emotional episode trailer, Charlotte Payne, Head of International for Care Bears at Cloudco, shares why these iconic characters are not just surviving… but thriving across generations.

Charlotte opens up about her own childhood bedroom filled with Care Bears, how nostalgia is driving a global cultural shift, and why the brand is experiencing one of its strongest moments in decades. From millennial parents passing the magic down to their kids, to Gen Z rediscovering the brand on TikTok, Care Bears continue to inspire joy, comfort, and emotional connection.

Get a glimpse of what’s behind the brand’s resurgence, how younger audiences are embracing the bears, and why the future of Care Bears is more exciting than ever.

👉 Watch the full episode for a deep dive into brand strategy, collaborations, retail trends, and what’s coming next for Care Bears.

🎙 Born to License – Hosted by David Born

🔹 Sign up for Learn to License 

🔹 Learn More about Born to License

🔹 Learn More about Born Licensing

🔹 Follow David on LinkedIn

🔹 Follow David on Instagram

🔹 Check out thedavidborn.com

🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense

👉 Have a question about licensing? Send it in for our upcoming Q&A episode!

📩 Contact: [email protected]

🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

In this episode of Born to License, David Born sits down with Annabel Rochfort, one of the most influential voices in location-based entertainment (LBE).

From her first trip to Disneyland to leading major projects for Cartoon Network, Warner Bros., and Ferrari, Annabel has built a career turning intellectual properties into immersive, real-world experiences.

You’ll learn:
- How licensing and location-based entertainment intersect
- What it takes to translate a brand like Ferrari or Ben 10 into a physical space
- The biggest opportunities (and risks) in LBE today
- Why passion and partnership are key to every successful activation

Now running her own consultancy, Annabel shares lessons from two decades of creating global brand destinations — and where she sees the next wave of innovation coming from.

🎙 Born to License – Hosted by David Born

🔹 Sign up for Learn to License 

🔹 Learn More about Born to License

🔹 Learn More about Born Licensing

🔹 Follow David on LinkedIn

🔹 Follow David on Instagram

🔹 Check out thedavidborn.com

🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense

👉 Have a question about licensing? Send it in for our upcoming Q&A episode!

📩 Contact: [email protected]

🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

Sometimes one childhood moment can shape an entire career. For Annabel Rochfort, it began with a single trip to Disneyland Paris — a spark that ignited a lifelong passion for bringing brands to life.

In this Born to License episode trailer, Annabel shares the emotional story of how her love for theme parks evolved into a 20-year career leading licensing and location-based entertainment for some of the world’s most iconic brands — including Warner Bros., Cartoon Network, and Ferrari.

Get ready for an inspiring preview that reminds us that passion, when paired with persistence, can turn childhood dreams into global impact.

🎧 Watch the full episode to hear how Annabel built a world-class career in licensing and how she’s helping brands today create unforgettable experiences.

🎙 Born to License – Hosted by David Born

🔹 Sign up for Learn to License 

🔹 Learn More about Born to License

🔹 Learn More about Born Licensing

🔹 Follow David on LinkedIn

🔹 Follow David on Instagram

🔹 Check out thedavidborn.com

🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense

👉 Have a question about licensing? Send it in for our upcoming Q&A episode!

📩 Contact: [email protected]

🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

Think you can launch licensed products in 2 months? Think again.

Join product development expert Jenna as she reveals why licensed products take 9-18 months from concept to shelf. With nearly two decades of experience from Disney to Cartoon Network, Jenna breaks down the three-stage approval process that every licensee must navigate.

In this episode, discover:
- The three approval stages that make or break products
- Why mixing Ben 10 with Shrek's Donkey was a disaster
- The 10-working-day reset that kills timelines
- How Chinese New Year can derail your launch
- The Wicked URL mistake that went viral
- Why 1000+ submissions create approval bottlenecks
- The real cost of providing 120 product samples

From her first Disney pin meltdown to managing Fort Knox of samples at Cartoon Network, Jenna shares the victories and disasters that shaped her career.

🎯 Planning templates discussed
📦 Sample requirements explained
💡 First-timer mistakes to avoid

🎙 Born to License – Hosted by David Born

🔹 Sign up for Learn to License 

🔹 Learn More about Born to License

🔹 Learn More about Born Licensing

🔹 Follow David on LinkedIn

🔹 Follow David on Instagram

🔹 Check out thedavidborn.com

🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense

👉 Have a question about licensing? Send it in for our upcoming Q&A episode!

📩 Contact: [email protected]

🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

Get an exclusive preview of our conversation with product development expert Jenna, who's handled 1000+ submissions at once. Discover why your 2-month timeline is impossible and what really happens behind the scenes of every licensed product.

In this preview: 

✓ The Ben 10 riding Donkey disaster 

✓ Why approvals reset every 10 days 

✓ The first Disney pin that changed everything

Full episode reveals: Complete approval process, Chinese New Year delays, and the Wicked mistake breakdown!

🔔 Subscribe for the full conversation

⏰ Full episode: 11/10/2025

🎙 Born to License – Hosted by David Born

🔹 Sign up for Learn to License 

🔹 Learn More about Born to License

🔹 Learn More about Born Licensing

🔹 Follow David on LinkedIn

🔹 Follow David on Instagram

🔹 Check out thedavidborn.com

🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense

👉 Have a question about licensing? Send it in for our upcoming Q&A episode!

📩 Contact: [email protected]

🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

Think licensing is just about paying royalties? Think again.

David Schnider, licensing attorney at Nolan Heimann, reveals the legal minefields hidden in every licensing contract. From his journey licensing Top Gun costumes to negotiating Disney deals, David exposes the costly mistakes that can destroy licensing partnerships before they begin.

In this episode, learn:
- The three financial elements that make or break deals
- Why "net sales" definitions can cost you thousands
- Transfer fees that eat 25% of your company sale
- How audits find "mistakes" 95% of the time
- The approval trap that turns revenue into penalties
- Insurance requirements that surprise every licensee
- Why "inspired by" products kill licensing careers

From selling outside territories to the Steamboat Willie trademark trap, David shares real client stories and hard-won wisdom from thousands of contracts reviewed.

⚖️ Contact David: nolanheimann.com
📧 Email: [email protected]

🎙 Born to License – Hosted by David Born

🔹 Sign up for Learn to License 

🔹 Learn More about Born to License

🔹 Learn More about Born Licensing

🔹 Follow David on LinkedIn

🔹 Follow David on Instagram

🔹 Check out thedavidborn.com

🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense

👉 Have a question about licensing? Send it in for our upcoming Q&A episode!

📩 Contact: [email protected]

🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

Preview our conversation with David Schnider, the licensing attorney who's seen it all. From Top Gun's million-dollar success to Disney audit disasters, discover the legal landmines hiding in every licensing contract.

In this preview:
✓ The $100,000 transfer fee surprise
✓ Why selling before approval costs everything
✓ The "inspired by" career killer

Full episode reveals: Complete contract breakdown, audit survival tactics, and Steamboat Willie trademark secrets!

🔔 Subscribe for the full conversation

⏰ Full episode: 11/03/2025

🎙 Born to License – Hosted by David Born

🔹 Sign up for Learn to License 

🔹 Learn More about Born to License

🔹 Learn More about Born Licensing

🔹 Follow David on LinkedIn

🔹 Follow David on Instagram

🔹 Check out thedavidborn.com

🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense

👉 Have a question about licensing? Send it in for our upcoming Q&A episode!

📩 Contact: [email protected]

🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

What will licensing look like in 2035? Sharon Weisman has the answers.

As US CEO of Portman Street and former executive at License Global and Licensing International, Sharon reveals how AI, dynamic royalty structures, and responsive IP ecosystems will revolutionize our industry. From virtual influencers making $2.6M monthly to AI clones that could teach licensing, this conversation explores the dramatic shifts ahead.

In this episode, discover:

• Why fixed royalties will become dynamic and performance-based
• How virtual influencers are making millions (but won't last)
• The truth about NFTs and secondary market royalties
• Why "ugly is the new cute" in licensing trends
• How AI will eliminate guesswork in product design
• The wellness and education white spaces worth billions
• Why private companies win at sustainability

From predicting anime's trajectory to explaining why Gen Alpha doesn't know what they want yet, Sharon challenges everything we think we know about licensing's future.

🔮 Connect with Sharon: LinkedIn @Sharon Weisman 

🏢 Learn more: PortmanStreet.com

🎙 Born to License – Hosted by David Born

🔹 Sign up for Learn to License 

🔹 Learn More about Born to License

🔹 Learn More about Born Licensing

🔹 Follow David on LinkedIn

🔹 Follow David on Instagram

🔹 Check out thedavidborn.com

🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense

👉 Have a question about licensing? Send it in for our upcoming Q&A episode!

📩 Contact: [email protected]

🎧 Subscribe & Follow for new episodes on licensing and the business of IP!

Get an exclusive preview of Sharon Weisman's bold predictions for licensing's future. From AI that eliminates guesswork to virtual influencers earning millions, discover why everything you know about licensing is about to change dramatically.

In this preview: 

✓ Dynamic royalties that adjust to performance 

✓ Why Gen Alpha doesn't know what they want 

✓ The $100B wellness opportunity

Full episode reveals: AI clones, secondary market royalties, and the end of logo slapping!

🔔 Subscribe for the full conversation ⏰ Full episode: 27/10/2025

#LicensingFuture #Trailer #ComingSoon #BornToLicense

🎙 Born to License – Hosted by David Born

🔹 Sign up for Learn to License 

🔹 Learn More about Born to License

🔹 Learn More about Born Licensing

🔹 Follow David on LinkedIn

🔹 Follow David on Instagram

🔹 Check out thedavidborn.com

🔹 Join the Licensing Conversation: #BornToLicense #LicensingIndustry #BrandPartnerships #LearntoLicense

👉 Have a question about licensing? Send it in for our upcoming Q&A episode!

📩 Contact: [email protected]

🎧 Subscribe & Follow for new episodes on licensing and the business of IP!