Could appearing on a podcast help grow your editing business? Not only can it grow your brand, but it can set you up as an expert in your field. In today’s episode, Haylee Gaffin of Gaffin Creative joins us to explain why editors should consider leveraging podcasts as a marketing tool in their business.

Listen in as we talk all about why freelance editors should pitch themselves as podcast guests, the power of borrowing someone else’s audience, and what makes a great podcast pitch.

Ready For More Podcast Training?

If you want to dive deeper into podcasts, whether that’s as a host or a guest, join us inside the Freelance Editors Club. Haylee is leading a podcast training in May 2025, where we’ll talk more about pitching yourself as a guest and how to use podcasts to grow your business.

(Seeing this after May 2025? You can still access the video recording when you join the club!)

Important Sections:

• (1:08) Are Podcasts Still Relevant in 2025?
• (10:51) The Power of Borrowing Someone Else’s Mic
• (13:10) How to Pitch Yourself as a Podcast Guest
• (18:52) The Key to Finding the Right Podcasts to Pitch Yourself to as a Guest
• (27:48) Pitch Yourself With Clear Goals in Mind
• (35:57) Where to Find New Podcasts
• (39:57) What to Do After You Appear on a Podcast
• (47:47) Ready For More Podcast Training?

Resources Mentioned

• Listen Notes
• Rephonic

Connect With the Guest

• Gaffin Creative
• @hayleegaffin
• Clocking In podcast

Work with Me:

• Grab the Editing Contract Template
• Join the Freelance Editors Club