What is the biggest mistake business owners make? Not knowing their customer! If you don’t know who you are serving in business, then you do not know who you are marketing to. You need to understand your customer’s pain point and if your product or service is actually solving the problem!

 Here are a few tips on how to ensure you are creating the best product-market fit! 

1. Create a Minimum Viable Product (MVP) and test your product or service by offering it for SALE and collecting real money! 
2.  Understand the psychographics of your customer to better align the sale of the product or service- A great example of this is how Mcdonald's appears to be selling food but they really are selling the convenience of getting a fast meal.

 At the end of the show, I share with you on how I knew I nailed it with the product market fit for the Also Sophia products at Walmart. So stay until the end! 

 If you want to learn more about how we launched Also Sophia using Social Media and moved into Walmart, click the link here! 

 Remember you got this! 

XO,

Sophia 

A Team Dklutr Production

For a successful business, you need to focus on Money, Mindset, and Marketing! Today I share my thoughts on all three topics and why you need to ensure you’re focusing on all three at once!

Why do we want to focus on all three domains in business? Well if you don’t make money in your business, it’s not a business. 

How do you make money? Well, you need to sell your product or service. Sales only can occur if the ideal client or customer knows about the product or service. This is where marketing comes into play. 

Finally, the mindset of the business owner will always drive the business toward the ultimate vision and goal for the business. It is the owner’s psychology that will dictate the growth of the business. If you have any doubts, check out Jeff Bezos and his relentlessness towards Amazon’s ultimate goal! 

So you might be thinking... “Ok… well what is the easiest way to market”. Currently, the answer is influencer marketing through social media! This is the best Return On your Investment (ROI).

Check out the free training here on how we made our product-based businesses Also Sophia blow up and hit Walmart shelves using Influencer Marketing -https://www.bossitclub.com/IMME

A few additional marketing options are collaborations and networking with other businesses. 

Remember, lead with the mindset that your ultimate goal or vision for the company will happen, and you are more likely to make this true as you will have fewer inhibitions to pitch and sell your product!

Here are a few more great episodes:

Episode 33 speaks to the metrics you should be measuring in your business 

Episode 82 speaks to the psychology of the business owner! 

You Got This! 

XO,

Sophia

A Team Dklutr Production

Time for me to reveal a few of my scheduling life hacks! Trust me, if you asked my friends and family, they are surprised that I haven’t forgotten to pick up my kids from school with all of the responsibilities that I have going on. This episode will tell you how I keep myself organized! 

1. Check in with myself regularly - I know what time of the day I do my best work. For me, I work best between 10 am to 2 pm…ask yourself what time of the day best suits your energy rhythm. Are there specific times of the day that you are more creative and will it serve you and your business to save “creative time” in your schedule? 
2. Organize my schedule the night before - I literally sit down at night, before the next morning start, and ensure I have studied my calendar to understand what to expect regarding deliverables and meetings. I will take my digital calendar commitments and copy these into my paper agenda to prime and prep myself psychologically for the next day 
3. Block my schedule to complete deliverables each day. One deliverable is actually answering all my emails. I will only complete 3 big items each day. To qualify a task as one of the “big 3”, the item must take more than 30 minutes to complete and require a greater level of attention to execute. And if you’re a time optimist and underestimate the time it takes to complete a task, multiply the time by 2 when estimating your time block length. Head to episode 73 to learn more about time blocking or click the link here to listen. 

Remember to follow us on Instagram at https://www.instagram.com/bossitclub/ and sign up for the weekly newsletter at bossitclub.com so you never miss an episode and we can cheer you on as you grow your business and achieve your big goals! 

You Got This! 

 Sophia 

A Team Dklutr Production

Let’s speak about fraud and how you can protect yourself and your business! Be a good friend and pass this episode on to someone else who needs to hear this episode!

Today we’re so lucky to have Laura join us to have this very important chat! Take note and make sure you take care of your money, items, and personal information!! 

 Here are the types of fraud you should look out for! 

1. Physical theft - protect your physical assets such as blank checks 
2. Malware - also known as nuisance theft which could also result in ransoms 
3. Impersonation and phishing scams- the fraudsters are after your money and will fool you to think they are someone else

Laura talks about ways to prevent these types of theft from occurring in your business and in your personal life! 

Follow Laura for more great money-saving tips on Instagram at Financially Organized. 

XO,

Sophia

A Team Dklutr Production

Time to talk with Gina regarding all things business and dive into her mantra “I am enough. I have enough and I am doing enough”. 

She helps women leaders “lead unconventionally” and lead their own leadership practices. She is the proud founder of Inside-Out Incubator and she is also an executive coach. Success is personal and it’s best to follow your instincts to guide your path. 

Learn more about what Gina can offer at Inside Out Incubator!

Follow us on Instagram at https://www.instagram.com/bossitclub/ and sign up for the weekly newsletter at bossitclub.com

XO,

Sophia

A Team Dklutr Production

Who says you need to do it all? Sarah Peck is on our show and she has some hard truths for us all to hear!

With her mantra, “We don’t need to do things the way they have always been done”, and philosophy that we don’t need to do it all, Sarah is guiding fellow parents and entrepreneurs to gain more balance as they progress with their goals.

Her company Startup Parent “helps tired and working moms make friends” while making the world more equitable removing gender biases for dads. 

Check out more about Sarah P. at Startup Parent or on Instagram at @startup_parent 

Follow us on Instagram at @bossitclub and sign up for the weekly newsletter at bossitclub.com

XO,

Sophia

A Team Dklutr Production

Time To Save some MONEY! 

In this episode, we’re in for a special treat as we have Laura returning back to the show after a long hiatus! Not only do we catch up with Laura, but she is giving US All practical tips to save more money!

1. Check Your Subscriptions - don’t be paying for redundant services  
2. Negotiate your Contracts, such as insurance and cell phones  
3. Take advantage of points programs such as American Express - Click the link HERE if you would like to gain 90,00 bonus points. That’s $900 in statement credits you can reinvest into your business.
4. Stop pouring your money down the drain and make your own coffee and tea at home!  

With the cost of living going up, we all can benefit from applying these tips, so make a plan and take action! 

Follow Laura for more great money-saving tips on Instagram at Financially Organized. 

Xo 

Sophia

A Team Dklutr Production

Action Conquers Fear! This is the mantra that keeps our guest, Shaleen, going on her entrepreneur journey! Fear is what stops us from reaching greater heights. We have been so used to blaming fear for our failures or our inability to start working on our goals. If this can greatly affect us, why don’t we use its effect positively? Instead of just letting it hinder us, why don’t we use it as a stepping stone to take action?

Today we speak to Shaleen about:

02:30 - Her entrepreneur journey

11:34 - Advice she would give entrepreneurs who are starting their journey 

14:52 - Tips on how to manage her time using co-working sessions

18:53 - Tips on how to manage her mental health 

Find more from Shaleen on the following platforms:

FB & Linkedin - Shaleen Sheth, and Women Who Win

Instagram: @shaleen98 and @womenwhowin100

Website:  https://www.womenwhowin100.com/

Remember, Make a Plan and Take Action… You Got This! 

XO,

Sophia

A Team Dklutr Production

Why create a business? In episode 85, why spoke about WHY, and today we will speak about HOW to create a brand! Now, let’s speak about  HOW  we will create a brand and not just a business.

Here are the four tips on HOW to create a Brand! 

1. Learn as much as you can about who is the Ideal Customer Avatar - also known as - ICA or avatar - who is your business meant to serve? - great to understand their psychographics and demographics. 
2. Create an emotional connection to the brand through copy and other mediums. A feel-good emotion will connect your ICA to the brand and help to increase the lifetime value of your customer. 
3. What does your logo look like- keep it simple while eye-catching and ensure it’s consistent on all social platforms.
4. Socialize your brands so your ICA knows your business exists. Influencer marketing can help you achieve this goal with less stress. 

Catch the Training - How to sell more with Influencer Marketing Training: https://www.bossitclub.com/IMME

Remember, it will take time for a brand name to grow, but once it does, it will be hard to keep up with the business as your brand will be doing a lot of the selling for you! 

Remember, you got this!

Sophia 

P.s. Catch episode 85 all about WHY you need to take the time to create a brand by clinking over to www.bossitclub.com/85

A Team Dklutr Production

Time to speak pretty openly about why building a brand and not only a business is the best strategy to ensure longevity! Yes, it will take more energy and time upfront but it is well worth it! 

1. Reduce your customer acquisition cost - building a brand will help to increase customer loyalty and will result in referring others customers. This will reduce acquisition costs plus expand your customer base! 
2. Due to the increased brand loyalty, you will have a greater return customer rate further increasing the lifetime value of your customer and profits for your company.  
3. Connecting the brand’s story to emotion will further help with brand loyalty further propelling sales and profits without increasing marketing spending.  Sell more products with less hesitation.
4. Building your brand will help you pivot to other items in the market if your main product goes “out of trend”.

Remember to follow us on Instagram @bossitclub

If you want to check out our other business you can head to alsosophia.com or follow us on Instagram at @also_sophia

Remember you got this! 

Xo,

Sophia

A Team Dklutr Production