Polling is now seem as Entertainment.
This is the reason we have more polls than "Joe the Plumbers" in the America.
McCain on SNL is politics as entertainment.
On this point the Zogby/Lear Center Poll shows he is right, er, correct. The extensive interactive survey of deeply held beliefs and behavior patterns – conducted June 26–29, 2007, including 3,939 adults nationwide and carrying a margin of error of +/– 1.6 percentage points – shows that liberals were much more likely than conservatives to listen to commentary and entertainment with which they disagreed philosophically. This could be part of the reason Air America has faltered – there are simply fewer potential listeners.