Branding, no matter if it's in books or movies, lets people know what they can expect from the media they're consuming. What happens when a brand jumps the shark and puts something out there that's completely off brand? Danielle Bannister and Tina Moss discuss the Marvel movie Multiverse of Madness, how it doesn't fit into the brand Marvel has built, and what authors can learn from it.
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*Disclaimer: The views expressed at, or through, this podcast are those of the individual hosts acting in their individual capacities only – not those of their respective employers, fellow podcast hosts, or the Bound by Books podcast as a whole. All liability with respect to actions taken or not taken based on the contents of this podcast are hereby expressly disclaimed.*