Boutique Digital Marketing

If you’ve been looking at digital marketing for a while, you’ve probably ran into the concept of marketing strategy. It may seem scary at first, but honestly, once you know the basics its not that bad.

Maybe you started experimenting with Facebook Ads. You may feel like sometimes they work, and sometimes they don’t. That could be the case if you are not using the correct strategies, but today I want to show you the ropes so that you can avoid making the same mistakes that you didn’t even know you were making.

So many people try Facebook Ads, but they come back saying that they do not work. The main reason for that is that ads need to be executed in the right way and delivered to the right people. If done correctly, Facebook Ads can tremendously help your business. The most beneficial aspects of Facebook ads are lead generation, retargeting, and offers.

Lead Generation is primarily done through lead Ads which are ads that will collect emails from those who click on the ads once they click submit. Once they click submit then all their information will be sent over to whatever email marketing tools you use. The simplicity of the process makes it easier to connect with your desired audience.

Retargeting is established by placing an advertisement in front of someone who has already interacted with your content, website, or any material you have put out.

Offer is when an actual offer is placed in the ad. For example buy one get one for 50% off.

According to a research by Pew Research Center done in 2016 79% of Americans use Facebook. It is still the most popular of all the social media platforms. I can only imagine that this number has gotten higher over the past few years. Whether it has or not, 79% is still an extremely high number for one platform. The research also showed that 76% of these people check the site on a daily basis. So, needless to say, Facebook holds its value when it comes to advertising on social media.

In this episode we talk about how to effectively use images to create more engagement on different social media platforms

One of the greatest pitfalls that businesses fall into when it comes to social media is that they use social media as a broadcast channel. There is still a mindset that carried over from television broadcasting, that is of a platform where the audience’s only role is to listen. This however does not work in the case of social media.

In social media, the power is in the hands of the consumer. The consumer can leverage how much your content is viewed through the way they interact with it. If the company is using social media solely to broadcast rather than to connect, they are making a grave mistake. Social media is a chance to connect.

How then do we connect?

Well, we can start through community management.

This episode discusses the following 3 things: 1. Customer Person. 2. The importance of a customer persona in business. 3. Example.

In this episode we talk about 3 things: 1. Understanding the different types of media. 2. Thinking strategically. 3. Time is money.