<p>Matt Rich shares how bp has transformed its global marketing function into a data‑driven, AI‑enabled engine, bringing teams along the journey, navigating change and fuelling growth. He also looks into the crystal ball to explore what's next for marketers as AI reshapes the future.</p>

Matt Rich shares how bp has transformed its global marketing function into a data‑driven, AI‑enabled engine, bringing teams along the journey, navigating change and fuelling growth. He also looks into the crystal ball to explore what's next for marketers as AI reshapes the future.

bp: AI in the Engine, People at the Wheel

In just 20 minutes, explore the most exciting innovations and pressing challenges across business, technology, and leadership. Byte Sized is hosted by Bella Thornely, Accenture's UK and Ireland Centre for Advanced AI lead.
 
Join Bella as she delves into game-changing findings from Accenture research, gleans insights from leading industry brands and unravels stories of reinvention. Subscribe now to dive into the essentials of business and technology leadership - all in the time it takes to enjoy your coffee break!

Business

Technology

In just 20 minutes, explore the most exciting innovations and pressing challenges across business, technology, and leadership. Byte Sized is hosted by Bella Thornely, Accenture's UK and Ireland Centre for Advanced AI lead. Join Bella as she delves into game-changing findings from Accenture research, gleans insights from leading industry brands and unravels stories of reinvention. Subscribe now to dive into the essentials of business and technology leadership - all in the time it takes to enjoy your coffee break!

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bp: AI in the Engine, People at the Wheel

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