Matt Wilson remembers tagging along with his older brother, Brian, to comic book shops near his family home of Shelby, N.C. Brian was interested in the investment potential of comic books. The younger Wilson had a different motive. "I didn't know about the collectibility aspect of it," he said. "More than anything, I just liked reading them. I'd find some books to buy and I would just read them over and over again, cover to cover.