Today on the show we have returning champion Heather Hale.  Heather Hale’s new book Story Selling: How to Develop, Market, and Pitch Your Film & TV Projects helps you get your stories out of your head and onto the worldwide stage. From the inspiration and conception of all kinds of creative writing, through the development and refinement of all the elements, to navigating the legal, financial, physical production, distribution and marketing labyrinths of the overlapping businesses of mass media, she explores how (and why) we write, co-create, share and monetize stories around the world today.   Pitching is an art form that brings together content and communication channels. Regardless of What you’re pitching . . . Where, When and to Whom . . . the principles are universal. It’s How you pitch that matters ― and there are countless strategies that combine elements in different combinations.   Heather’s book details all of them, their construction and applications, in a fun and interactive way that inspires readers to create memorable and saleable pitches in order to get their projects made.   Enjoy my conversation with Heather Hale.