Branching Out Podcast | Maximizing Impact: Driving Incremental Growth with the Perfect Media Mix | With ASHLEY BINGHAM

In this Episode titled "Demystifying Digital Ad Auctions," our host Matt Butler breaks down the complexities of digital ad auctions and challenges common misconceptions held by advertisers.

Matt explains that most digital ad auctions, including those on platforms like Google and Facebook, are actually impression-based rather than click- or view-based.

The episode emphasizes the importance of understanding how platforms use machine learning algorithms to predict the likelihood of clicks, which ultimately determines the value of an ad impression.

He also provides insights into how advertisers can maximize their ad spend by leveraging platforms with strong click prediction capabilities and hints at further discussions in the next episode about the true value of CPC ads and the potential benefits of regulating digital ad auctions.

In the upcoming episode of Branching Out Podcast, titled "What Should Marketing Analytics Actually Do?" our host Matt Butler delves into the role of Marketing Analytics in proving marketing impact and its overlap with finance's measurement of return on investment (ROI). He highlights the challenges faced by marketing analytics, which is often pressured to show positive marketing impact regardless of actual results.

The episode critiques the current state of marketing analytics, arguing that it should not merely measure or prove marketing effectiveness but instead act like a hedge fund manager, directly contributing to the marketing's contribution margin. The discussion extends to the necessary skills and compensation for marketing analysts, proposing that 2% of the marketing budget should be allocated to analytics tools and teams, with a performance-based fee structure akin to hedge fund managers.

The episode concludes by comparing the struggles of marketing analytics to those of hedge fund managers, emphasizing the need for a comprehensive, first-party data platform and automated decision-making to truly measure marketing success.

🌿🎙️ New Episode Alert! 🎙️🌿

We're excited to announce the release of the second episode of Bonsai's podcast series, Branching Out! In this episode, we delve into the fascinating world of P MAX – a revolutionary approach that's set to change the way we think about data analytics.

🔍 What is P MAX? P MAX, or Performance Maximization, is the latest breakthrough in data analysis techniques. It combines advanced machine learning algorithms with real-time data processing to deliver insights faster and more accurately than ever before. Whether you're a data scientist, an analyst, or just someone interested in the future of data technology, this episode has something for you.

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Let's grow and branch out together 🌱

We're excited to introduce our latest venture: a brand-new podcast called Branching Out with Bonsai hosted by our co founder and CEO Matt Butler and special guest, our co founder Mike Remke! 🎙️

Join us as we dive deep into the world of data science, analytics, and technology with a side of sarcasm. In each episode, we'll explore the latest trends, share industry insights, and interview thought leaders shaping the future of data.

Whether you're a seasoned data professional or just starting out, our podcast is designed to provide valuable knowledge and inspiration for everyone.

Subscribe to our channel and hit the notification bell 🔔 so you never miss the latest updates and episodes.

Let's grow and branch out together 🌱