Brand Anatomy

At the end of this episode, you’ll understand how building a brand will raise you above the competition.
Branding is a Bridge and it’s like an M&M. I’ll explain everything, just press play. 

For more brand resources and episodes visit https://brandanatomypodcast.com

For services and my portfolio visit https://onthentic.com

In 2012, Sara Blakely was crowned the youngest self-made billionaire by Forbes. Today I dissected the Brand Anatomy in her Forbes interview 5 Tips to Build a Billion-Dollar Brand. Learn how to find market gaps, stand apart and cut the line to your next level of business success.

What is a brand and how can you make yours stronger than your peers and competitors? As a real estate investor, financial advisor, attorney and business owner you are working harder then you need to grow your business if you don't have a fully developed brand.  What is a brand and why is it so important to your business strategy and marketing? Press play and visit brandanatomypodcast.com to find out!

What's Monica Fawn's secret and why is Branding so important to growing a sustainable and legacy driven business? Past client Austin Linney  (a serial entrepreneur, real estate investor and business + mindset coach to 7 and 8 figure earners) is the guest of honor today.

He asks Monica all the questions you want to know and shares his experience what it was like to develop a brand with her. Find more about Austin at austinlinney.com. Press play now and visit brandanatomypodcast.com

Why did I delete over 40 episode and 8 months of work to rebrand my podcast? The answer proves that your message and audience is more important than building credibility through numbers.

I answer the top questions my new clients ask me about rebranding their Real Estate Investing and Financial Services company as well. Press play and visit brandanatomypodcast.com

 In Brand Anatomy podcast Monica Fawn from Onthentic.com draws from years of expertise and guest experts to reveal the brand mystique, science and strategies that make up your most important business asset >>> Your Authentic Brand. In this podcast we help Leaders, Real Estate Investors and Financial Services like you become incomparable in their saturated industries by creating a stronger brand than their competitors. Reach new levels of revenue and opportunities that were not available to you before without increasing your marketing budget or time spent. Subscribe to Brand Anatomy to become incomparable with a stronger brand. 

There is nothing that challenges my authentic self in my business as much as social media marketing. I felt all alone in hating social media marketing for my business until I started being vulnerable and sharing my distress with my tribe. If you’re struggling with Social Media this episode might be for you. But this episode is not the next hack, tip or trick to do better on it. Remember… in our branding and business offering we don’t have to be better we just need to be different. Well, I am taking that core belief and strategy to another level in my business. Listen in. You have more options than you think.

SEO is something that every client should know the basics of if hiring help or these steps will set you up for success yourself.

These steps and questions will help you use keywords to boost your SEO – (Search Engine Optimization) for your website, YouTube, Social Media, or anything to drive more qualified people to your content!

If you are looking to drive website traffic, listen to the other episode,  5 ways to drive website traffic, and remember all this work is recommended after you have a brand with a clear message and a strong brand and website that will connect with your ideal clients. Without that no matter your marketing efforts your masses of interested clients will fall off the face of the earth before they even engage with you.

We must first build brand trust and deliver a memorable experience first.

If you want more help with that subscribe to the Onthentic podcast so you never miss an episode and you can download the Brand Trust Accelerator PDF at ONTHENTIC.COM

When we become incomparable it means that we create our own brand gravity. That clients come to us. That they’re already trusting and convinced that we are the right fit. When we are incomparable, we know what our unique message and story is, and our unique selling point and we know which rooms to be in. We are able to remove the “Compete to Succeed” mentality. I have 2 secrets to being incomparable to share today. 
 Listen to the full episode and find more about accelerating your brand trust and becoming incomparable in your industry at ONTHENTIC.COM 

Your favorite color is teal, your clothes are teal, your bedroom is teal; your water bottle is teal, and your car is teal. Logically your brand color should be teal right? Wrong… Or is it? Uuuuuhhhh how do you know?!

Why does branding take so much thought (or none at all) in the color choice? It’s one of the most important decisions to make about your band. Some of my clients have stumbled upon the right track and chosen close to the right colors and others have completely sabotaged their business with their color choices. How can the success of your business ride on such a seemly innocent decision?
Brand color psychology has the answers.