Brand Architect

Brand Architect

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Brand Architect episodes

  • The Power of Storytelling

    Today I am talking to Dr. Tom Curran. He helps people to discover the unique gift that each of them is and to discover how they can be that gift in the world. He also helps speakers be able to be able to present their message more effectively and helps. organizations lead their organizations more effectively.

    The most important is that Tom is one of the best storytellers that I have met so far.

    In this interview we talk about the power of the storytelling and Tom shares his knowledge and opinions around the topic. It was originally done on Blab and you can see the full recording of it below (including the Q&A and extra talks). The podcast is the edited shorter version of what we had covered.

    Food for thought

    Stories become a bridge between truth and meaning and between the presenter and their audience.

    You don't just make a presentation - you ARE the presentation.

    Don't wait for perfection before you start writing.

    Recognize that before you ever write you are already an author. Meaning that there's a message that is already in you and it's already coming out of you whether you recognize it or not. You're already authoring a message with your life.

    Full Blab interview

    Find out the limited offer for the Blab Traction Course Here
    31 min
  • How to Create Evergreen Marketing Campaign

    Find out the limited offer for the Blab Traction Course Here

    Today I am talking to Bob Yeager. In 1995, at the age of 17, Bob Yeager was recruited from a local college to interview at a telemarketing firm called Dial America. Within two hours of the initial job orientation and with no formal sales experience, Bob was asked to head up training of over 30 sales teams across the country in his unique approach to selling. This interview is long but valuable so invest 1 hour in finding out how to create an evergreen marketing campaign for your books!

    Food for Though

    It's not about what you say about your book.

    It's about what everyone else is saying before the book is even released.

    Sales and marketing it's now a community of people who are going to talk about this message together and they're going to make a group decision to buy it.

    Today what authors and marketers are doing is manufacturing media.

    Publish every day something.

    If you want exposure on the Internet then every day you gotta produce something.

    Today's marketing for everything you're doing  - you have to put a face and a voice now. You have to give people a character, a persona, a tone in a story that they can embrace.

    You have to be willing to engage with people.

    58 min
  • Talk About Habits

    As you have already noticed I am really excited about the new live streaming platform called Blab and as some of you have already seen I am recording some of the podcast interviews live on Blab. So I decided to launch an online course about how to grow your audience and your brand with Blab. The course is called Blab Traction and I am preparing it right now. It will be ready and launch on November 1st. But before that I am pre-selling it at the ridiculously low price + with special bonuses. The limited time bonuses and price offer is will be available only for the first 35 registered students.

    If you are interested please check out all the details here!

    My  guest today is Alex Barker. Alex is By day a pharmacist, by night a hero to his 2 daughters and wife, and by early morning a business owner. His mission is to help men and women find a disciplined approach to success in life and business. I highly recommend his podcast called 66 Day Experiment.  In this interview we will be talking about habits, motivation and writing a book.

    Food for Thought

    If you want something to be contagious and be shared naturally between people your idea has to be unique. There is no such thing as failure - there is only feedback.

    Useful Links

    66 Day Experiment Blab Traction Course  

    48 min
  • How to Stop Sabotaging Your Life

    [spp-player url="http://traffic.libsyn.com/write2bread/128_Voice_Techniques_and__Storytelling_tips.mp3"]Today I am talking with Bruno LoGreco. He is a master life coach, mentor and the author of Stop Sabotaging Your life, 3 Steps To Your Full Potential. In this interview Bruno speaks about

    • why did he decide to write a book
    • what was the hardest part in writing a book
    • how did he overcome the fear of sharing his writing with the world
    • what does he mean by the phrase "stop sabotaging your life"
    • where to find the encouragement if you don't get it from the people around you
    • the 3 steps to achieve your full potential

    • If you are Write 2B Read podcast listener and have written and published your first book thanks to the knowledge and the encouragement you got from the podcast, please drop me a line and I'll feature you in podcast's special episode!
      42 min
    • Voice Techniques and Storytelling tips

      Follow me on Blab and participate in the live interview by asking your own questions to my guest and me.

      Today I am talking to Tracey Goodwin. She is known around the globe as The Red Sweater Lady, a title that somewhat fell into her lap. She started out winning speaking awards when she was 12 years old.

      She was never really a stranger to the spotlight as she went on to become a professional actor for years making her living doing television commercials. But, there’s so much more to the back story. At a young age, while she loved speaking, she did not have a great voice and was put into intensive voice training.

      She learned an incredible system that dramatically changed her speaking voice for the better. Over the years she has pulled all her education and training as well as life experiences together to create a program for clients that truly works.

      In this interview we mainly talk about voice technique and storytelling.

      Food for Thought

      Our voice, whether it is written or spoken is absolutely directly linked to our psychology.

      Voices are like message they are different and they are all beautiful.

      The minute we become predictable we lose our audience.

      You're not going to speak to everyone.

      42 min
    • A Talk About Challenges

      My grandfather was an astrophysicist and all my vacations (including the 3 month summer vacation) we spent at the observatory, which was in a mountains. It was a beautiful quite place, where at nights stars were closer to you than anywhere else. I was fortunate to grow surrounded by nature, fruits from my grandfather’s garden and fresh air that had nothing in common with the toxic asphalt scented air we breath in the city. Needless to say that we spent most of our time playing outside…

      We were careless and happy. I remember that in those times we loved challenging each other. And it seemed like I was the one who would always accept the challenge.

      If someone (especially a boy) told me you can’t do… something, like climb on the highest branch of the tree, or jump down from a wall, or ride the bicycle hands free, or anything else – my first reaction was immediately answering “I can”.

      I was not sure I could, but as soon as I was hearing that they thought I can’t I immediately wanted to prove them wrong. As a result I had few triumphal victories by proving them wrong and also few bruises and bleeding knees when they were actually right…

      Now let’s fast-forward many years. I am not a child anymore. Almost everything has changed in my life since then… but I still get different “you can’t” statements from people.

      And we all do, right?

      There will always be someone who will say that we can’t do something, or that we have to stop dreaming, or we should compromise or that it’s time to quit. They tell that you need to be realistic, that you need to be responsible and that you have to finally grow-up.

      And every time that happens I recall those guys back from my childhood and I immediately want to prove them wrong. Then I realize that the most important person, who has to believe that I can – is me.

      Because if I don’t believe in myself then even if others do nothing will work out… and just the opposite, if I do believe in myself – no matter how many people tell me I can’t – I still will do it and succeed.

      So now when I get those negative statements I no longer need to prove them wrong. In fact I don’t think I have to prove anything to anyone. All I have to do is keep believing in myself and keep doing what I think is right for me.

      So if you have found your passion and if you have a dream and you have decided to follow them – go for it! Don’t wait for permission. Don’t ask for acceptance. Don’t listen to what people think.

      They are not in your shoes – but you are. They don’t have the right to make decisions concerning your life. Listen to your inner voice instead. Listen to your heart and what it tells you, because it knows you best.

      You don’t need other people in order to gain self-confidence – you already have it inside, you simply need to tap into it.

      So now, when someone tells I can’t – I smile to myself and think “watch me”, but I don’t rush and climb that tree like I did years back. I do it on my own terms, I take my time and do what I had planned initially and believed it would work out. And I don’t quit until it actually works out

      Challenges are good – they keep you motivated and make you push forward. People who don’t believe in you can’t hold you back if you don’t let them.

      So follow your passion, keep writing and when you reach where you wanna get send signed copies of your published books to all those, who told you that you couldn’t.

      Meanwhile, don’t give up and keep pushing forward!

      8 min
    • Journalism vs Creative Writing

      Today my guest is A.C. Fuller. He is fiction author, he leads writing workshops for adults, and hosts the WRITER 2.0 Podcast.

      In this interview we talk about
      • journalism and creative writing
      • A.C's first book The Anonymous Source A.C.'s writing process
      • dealing with criticism
      • his book launch strategy
      • why did he create the WRITER 2.0 Podcast.

      • Useful links

        A.C. Fuller's website

        The Anonymous Source

        Writer 2.o Podcast

        44 min
      • Lead Inspired Life

        In this episode I would like to talk about inspiration.We all know how important being inspired is.

        Most of us lead dull and ordinary lives, and spend most of our days doing what needs to be done and have no time left to do things that inspire us instead. Life gets on the way and keeps us away from what we dreamed of.

        We grow up and get stuck in the routine, responsibilities overload us and with the time we get used to it. Some people stay in that state forever.

        Some others manage to break through and get inspired again. Those who do eventually start inspiring others by their own example…

        Looking at people who lead inspired life brings hope and faith. Faith that it is possible and hope that we will be able to do the same…

        People, who inspire us are those, who don’t wait for the inspiration to come to their life – they provoke it.

        Those are the people, who have a dream and are not afraid to do everything that needs to be done to get closer to that dream.

        Those are the people, who find the courage to face and overcome their fears and who are willing to go through the painful process of growth.

        They don’t let procrastination get on their way. They are willing to leave their comfort zone, because they know that success is outside that comfort zone. And then as a contrast we have the other group of people… unfortunately that group is much bigger.

        Those are the people, who are ready to let you down, who can always find reasons why your dreams won’t come true and who settle with the mediocre.

        Now, let’s recall what Robin Sharma often tells. He says that we are the average of 5 people we spend the most time with.

         So look around. Who are those 5 people? Do they inspire you? Do they bring you down to the reality? Do they encourage your passion or advise to grow up instead?

        I personally love being different and don’t like copying what others do. But when I am looking at people who lead inspired life I think it’s worth doing an exception and copy their mindset, lifestyle and excitement.

        Writing may be a lonely process, so you will need to get excited about that. You need to be inspired enough to be willing to take action.

        You have to be inspired enough to initiate changes. You need to be motivated to follow your passion.

        If you don’t have those 5 people in your real life, who will help you with that, look for them somewhere else. Read the books that inspire you, listen to podcasts that encourage you, find groups where like-minded people gather, go to meetups. Find ways to provoke the inspiration in your life. Anything that might work is worth trying.

        Meanwhile, what I can offer is this podcast. So if you haven’t done so yet please subscribe to it on iTunes or Stitcher and leave a review for me there.

        Also go and download your free guide that will help you FIND THE WRITE MINDSET and Build Your Writing Confidence 

        Keep writing and stay inspired!

        6 min
      • Writing Memoire to Change Your Life

        Today I am talking to Emmanuel Wolfe. Emmanuel is  an optimal mindset coach and the creator and host of the podcast called "The Steep Side of The Mountain".

        In this interview we speak about
        • writer's block
        • finding your writing voice
        • how to become your ultimate self
        • personal change
        • writing a memoire

        • Food for Thought

          You have to be willing to write crappy stuff until you get to the good stuff.

          If we're afraid to show who we really are we have no business writing.

          Memoire writing is a deep healing process.

          You will change when the pain of staying the same is greater than the pain of changing.

          33 min
        • Find the Write Mindset

          Download Your Free Guide - FIND THE WRITE MINDSET & GET PUBLISHED: The 5 Steps To Build Your Writing Confidence

          The thing is many talk about how to write a book, how to self-publish it and how to do book marketing but very few talk about how to actually get emotionally prepared to become a writer. I am talking about the write mindset here…

          There are many emotional barriers that newbie writers have in the very beginning and unless they overcome those they will not get to the stage of writing a book, let alone publishing and marketing it.

          As I already mentioned in one of the previous episodes 81% of people say they want to write a book…and only 1% DO.

          I strongly believe that although the 80-% come up with logical and objective excuses for not writing their books, in reality the reasons for not writing are mindset related. When people say that they don’t have time to write or that they can’t write well… the real reasons are much deeper.

          I think many of us used different credible excuses but in the reality we did not write the book because we were afraid and we were not ready. To be honest, I think all those who have not written a book yet think they are not ready. And I think absolutely all writers go through the same emotional journey in the very beginning. So believe me, even the most well known authors have been in your shoes before.

          We all think that our writing is not good enough. We are not yet ready to open up and share our writings and we are afraid of being judged. And that’s normal. All published writers have been there. I even think that even after reaching success, even after getting acknowledgement and status many writers still think that their writing is not good enough.

          There are different emotional barriers that stand between the newbie writer and his dream of seeing his name on a book cover. On the other hand the sad fact is that the only way to find readers is overcoming those barriers and actually publishing.

          Writer’s doubts are what we all experience and need to overcome to become authors. And sometimes those doubts are so strong that overcoming them alone is very hard. Sometimes you do need support and encouragement.

          So last week I decided to address that issue and create something that will help you out in case you are one of those writers, who is just starting. I created a guide called   FIND THE WRITE MINDSET & GET PUBLISHED : The 5 Steps To Build Your Writing Confidence.

          I wrote that guide to help you get over the mental blocks to publishing your first book. I tried to explain there How To Become A Writer and what it takes to become a writer, so you know in advance and get prepared. You will also find out about The step most writers never take..although it is often the easiest one. And you’ll also learn What To Do With Your First Draft.

          I truly hope that this guide will help you with the emotional aspects I mentioned in this episode. So if you’d like to get my guide and build your writing confidence I am giving it out for free at www.anialexander.com/mindset I will truly appreciate if you could share the link with everyone who you think will need it and help us change the statistics and have more than 1% of people writing their books.

          So get your free guide now.

          Meanwhile let’s write and create amazing pieces that others will enjoy reading.

          Don’t miss the opportunity to join me and other Write 2B Read podcast listeners at our Facebook group.
          6 min

        About Brand Architect

        From the publisher's feed

        At the crossroad between marketing and tech the podcast is covering topics related to tech, startups, marketing, personal branding, audience building and communities.