Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy News

New York-based Anchor, which launched last week for iOS, is offering a new, easier way to record and transmit interactive audio content.

The company’s two co-founders Nir Zicherman and Michael Mignano, who previously worked at the photo-editing toolkit developer Aviary, hatched their new company over a shared love of radio. And have even enlisted some of New York’s heaviest high-end radio broadcasters to help with the app.

Local National Public Radio affiliate WNYC and Radiolab are both signing on to be initial “anchor” (I had to), users of the app.

Andiamo! 

Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Sticking to the small business and local advertising kick we've been on, today we'll chat briefly about how to spend local to be a big fish!

Earlier this week, Adweek put out an article entitled "How Regional Chains are Competing in the Fast-Food Breakfast War". I found an immediate parallel to the small, local businesses that regularly compete with big box stores and chains. 

In today's marketing update, Vincenzo talks about how to spend local to beat the big guys at their own game.

Andiamo! 

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more!

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Enjoy the podcast? Give us a rating or a review on iTunes!

How simple brands like Amazon, Google, Dunkin Donuts and Chipotle create amazing customer experience and always win.

Andiamo! 

Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more!

Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines.

This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording.

In this episode, we talk:

Hot Takes

Main Event

Shoutouts

Other Mentions:

You may recognize Sunny Lenarduzzi from the Applebee's Taste The Change campaign that her and I worked on together in July. 

For the rest of you, Sunny is known as the social broadcaster, a hat tip to the melding of two of her passions: social media and on-air broadcasting.

In this special spotlight episode of the Brand Boost Podcast, Sunny helps us learn how to monetize the message we are trying to deliver to our clients.

Andiamo!

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

Sunny is the Social Media Host of #SocialBytes on Breakfast Television Edmonton on City TV. She hosts a sports trivia game show called Beer Money on City TV in Vancouver, and is a regular panelist on Unfiltered on Global TV. Sunny’s passion for communication has been fulfilled both on air and online. She loves working as a social media strategist for individuals and corporations and as a contributor for The Huffington Post.

Take a look at Sunny's 'Views While You Snooze' Checklist: The Ultimate YouTube SEO Checklist for targeted views, subscribers and leads: bit.ly/1M8NcR7

This is the link for Sunny's video editing cheat sheet: http://bit.ly/1M3hdn0

Connect with Sunny on Twitter: @SunnyLenarduzzi

Vincenzo’s Italian Lesson of the Day:

Andiamo giocare a calcio = Let's go play soccer

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

Big thanks to my producer, Cody Stevenson.

Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at http://www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Marketing Mashup: Instagram, Twitter and Clorox

Topics discussed by Vincenzo and Jed:

Andiamo!

Who is Jed Record?

Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to corporations, associations as well as clubs & groups.

Jed has earned an MBA in Finance & Strategy from UNC’s Kenan-Flagler Business School. As a successful three time entrepreneur, Jed was recognized in 2015 by UNC’s Kenan-Flagler Business School as an inaugural Adams Apprenticeship Advisor, part of a game-changing mentorship and advisory program designed to pair high performing business school students with innovative, trailblazing entrepreneurs.

Jed’s entrepreneurship experience also includes formal training and real-world execution of the principles of Lean Startup. As a consultant for Moves The Needle, Jed is often called in to facilitate Lean Startup workshops for Fortune 500 companies around the world.

Jed is in the top 0.1% of people speaking about social media, marketing & business as measured by Klout. He has a Klout influence score of 80 and an audience of more than 100,000 followers across his social network profiles. Other influencer measurement organizations also identify Jed as a top influencer including: Klear, Kred and Tap Influence.

Fun fact: At one time Jed was world class wrestler. Wrestling for the University of North Carolina Tar Heels, and competing in Freestyle and Greco Roman events in Germany, Belgium and the Netherlands. He can certainly take command of the room when it’s time to get the attention of a distracted conference audience.

About Vincenzo Landino:

Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.

Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at 

When You've Got Evergreen Content, Meet Edgar

Laura Roeder joins the podcast to talk about how she started the scheduling tool, Meet Edgar, and what kinds of content are the most engaging. 

Laura's tips:

Connect with Laura:

Andiamo!

About Meet Edgar

Signup to MeetEdgar here

Add updates to your library

When you save an update to Edgar, tell him what social networks you want to post it on. You’ll also save each one in a certain category, like "Quotes," "Blog links," or "Haiku poetry about John Stamos." (Hey, you do you.) Every time you save an update, Edgar adds it to your online library.

Create a posting schedule

Edgar goes to work!

Edgar uses the updates saved in your library to create a queue. After he posts an update, he’ll put it back in the library at the bottom of the pile, so he can post it again later when he runs out of new ones. The result? A never-ending update queue that fills and refills itself automatically - and you never have to worry about an update going to waste. Thanks, Edgar!

About Vincenzo Landino:

Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.

Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We str

Why Nobody is Buying Your Sh*t!

With so many new tools and platforms to tell your brand story, many are losing focus of HOW to tell a story. Storytelling content is king!

In this drive and talk, Vincenzo breaks gives some tough love, and shows love for his buddy, Yarby.

Andiamo!

About Vincenzo Landino:

Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.

Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Enjoy the podcast? Give us a rating or a review on iTunes!

Small Business Marketing with Rich Brooks

Rich Brooks is founder and president of flyte new media (http://www.takeflyte.com), a web design and marketing firm in Portland, Maine. He is a nationally recognized speaker on entrepreneurship, digital marketing and social media.

He is a founder of The Agents of Change (http://www.agentsofchangecon.com/), an annual conference, podcast, and blog, all about search, social & mobile marketing.

He is also a regular contributor at SocialMediaExaminer.com, the world’s most popular social media marketing blog. 

He is the “tech guru” on WCSH Channel 6’s evening news show, 207, and teaches web marketing and social media courses for entrepreneurs at the University of Southern Maine's Center for Continuing Education.

Andiamo!

About Vincenzo Landino:

Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.

Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Enjoy the podcast? Give us a rating or a review on iTunes!

Less Hashtags and Social Mentions for Big Super Bowl Spenders

Where did the hashtags go?

Something that was apparent to my eyes, was also something that Marketing Land tracks. Here is the list of ads and what social mentions were made.