Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy News

Marketing Mashup: Facebook, Twitter and Snapchat

Topics discussed by Vincenzo and Jed:

Andiamo!

Who is Jed Record?

Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to corporations, associations as well as clubs & groups.

Jed has earned an MBA in Finance & Strategy from UNC’s Kenan-Flagler Business School. As a successful three time entrepreneur, Jed was recognized in 2015 by UNC’s Kenan-Flagler Business School as an inaugural Adams Apprenticeship Advisor, part of a game-changing mentorship and advisory program designed to pair high performing business school students with innovative, trailblazing entrepreneurs.

Jed’s entrepreneurship experience also includes formal training and real-world execution of the principles of Lean Startup. As a consultant for Moves The Needle, Jed is often called in to facilitate Lean Startup workshops for Fortune 500 companies around the world.

Jed is in the top 0.1% of people speaking about social media, marketing & business as measured by Klout. He has a Klout influence score of 80 and an audience of more than 100,000 followers across his social network profiles. Other influencer measurement organizations also identify Jed as a top influencer including: Klear, Kred and Tap Influence.

Fun fact: At one time Jed was world class wrestler. Wrestling for the University of North Carolina Tar Heels, and competing in Freestyle and Greco Roman events in Germany, Belgium and the Netherlands. He can certainly take command of the room when it’s time to get the attention of a distracted conference audience.

About Vincenzo Landino:

Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.

Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

The Coolest New Way to Spend $5

Snapchat is introducing yet another revenue stream today in the form of on-demand geo-filters.

As it stands now, Snapchat already has two types of geofilters. Community Geofilters can not include logos or marketing and can be submitted for free. For example, where I live in Brooklyn, there are options for Williamsburg, Bushwick, and Brooklyn. The other type of geofilter is a Sponsored Geofilter, where big brands can cover a large area with marketing-based filters.

With on-demand geofilters, anyone with a bit of design savvy can pay Snapchat to create and distribute their own custom geofilters in a specific area for an allotted time.

The minimum size for these geofilters is 5,000 square feet (enough to cover an office building) and the minimum amount of time the geofilter can exist is 30 minutes. On the other side of the spectrum, users can spread their on-demand geofilters as far as 5,000,000 square feet.

The turnaround time for review is about a day, and pricing starts at $5.

Andiamo!

About Vincenzo Landino:

Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.

Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Enjoy the podcast? Give us a rating or a review on iTunes!

Changes Are Coming... To Your Facebook Like Button

Direct excerpt from Facebook News Room: http://newsroom.fb.com/news/2016/02/reactions-now-available-globally/

Every day, people come to Facebook to discover what’s happening in their world and around the world, and to share all kinds of things, whether that’s updates that are happy, sad, funny or thought-provoking. News Feed is the central way you can get updates about your friends, family and anything else that matters to you, and the central place to have conversations with the people you care about. We’ve been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you feel. That’s why today we are launching Reactions, an extension of the Like button, to give you more ways to share your reaction to a post in a quick and easy way.

To add a reaction, hold down the Like button on mobile or hover over the Like button on desktop to see the reaction image options, then tap either Like, Love, Haha, Wow, Sad or Angry.

Andiamo!

About Vincenzo Landino:

Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.

Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Enjoy the podcast? Give us a rating or a review on iTunes!

Building Partnerships in Sports with Lauren Creedon 

Lauren Creedon is a partnerships consultant for digital brands. 

She has worked on the founding team or ground floor of 3 sports startups, including most recently Fancred. 

She is a former artist and baseball player, and has always been obsessed with startups, tech & innovation. 

She'll be sharing her insights as a millennial startup founder, a consultant to digital brands, and a woman in the overlapping worlds of sports business & tech.

Links in the show: 

Lauren's Twitter

Hashtag Sports

Andiamo!

About Vincenzo Landino:

Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.

Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Enjoy the podcast? Give us a rating or a review on iTunes!

Can Foursquare prove digital ad ROI for offline retailers?

Foursquare looks to help retailers by proving ROI of digital ads through use of its new Attribution Program.

Andiamo!

About Vincenzo Landino:

Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.

Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Enjoy the podcast? Give us a rating or a review on iTunes!

Are You Wasting Money on Social Media Marketing?

We take a look at a study conducted by the AMA, Deloitte and Duke University's Fuqua School of Business to see why marketers are spending more even without seeing results.

Andiamo!

About Vincenzo Landino:

Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.

Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Enjoy the podcast? Give us a rating or a review on iTunes!

Brand Boost Podcast presents "She’s On First”, hot takes on sports culture, sports tech, sports fan culture, sports marketing and more!

Co-hosts Vincenzo Landino and Lauren Creedon provide an in-depth look at topics often bypassed for the more glorious Sportscenter highlights and attention grabbing headlines.

This episode of the Brand Boost Podcast is recorded LIVE on blab.im, Friday’s at 10am and includes audience interaction after the recording.

In this episode, we talk:

Hot Takes

Main Event

Shoutouts

Other Mentions:

Andiamo!

About Lauren Creedon:

Lauren has worked on the founding team or ground floor of 3 sports startups, studying the intersection of sports, media, and tech. Fun facts: she is a former artist and baseball player, and wrote her college thesis on the baseball card industry.

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Ten Business Lessons from Mad Men's Don Draper

1. Break the mold

“If you don’t like what is being said, then change the conversation.” – Don Draper

2. Play on emotion

“Advertising is based on one thing – happiness.” – Don Draper

3. Focus on customer retention, more than lead generation

“What’s happiness? It’s a moment before you need more happiness.” – Don Draper

4. Fail fast and move on

“I have a life and it only goes in one direction – forward.” – Don Draper

5. Not everything is as it seems

“The reason you haven’t felt it is because it doesn’t exist. What you call ‘love’ was invented by guys like me – to sell Nylons.” – Don Draper

6. Don’t twist the truth

“It wasn’t a lie, it was ineptitude with insufficient cover.” – Don Draper

7. Bring a constant stream of ideas

“I’m sure you do (have ideas). Sterling Cooper has more failed artists and intellectuals than the Third Reich.” - Don Draper

8. Roll with the constant pace of digital change

“Change is neither good nor bad. It simply is.” – Don Draper

9. Be brave – fail often

“I’m glad this is an environment where you feel free to fail.” – Don Draper

10. Look at it another way

“Everyone else’s tobacco is poisonous. Lucky Strike’s is toasted.”

Andiamo!

About Vincenzo Landino:

Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.

Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Enjoy the podcast? 

Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode.

The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest.

This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about 2016 marketing trends!

This weeks' update comes from one great article from Adage entitled "RIP Millennials: Marketing Will Be 'Age Agnostic' Next Year". In this episode we will discuss:

What is Savvy Sexy Social?

The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.

I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share.

SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off.

SEXY — Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations.

SOCIAL — Discovering amazing opportunities at your disposal that you have to connect with people by finding where they’re hanging out and how to best work your brand name into the conversation.

All in all, this is a place where you can learn executable steps to discover your brand’s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories.

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

About Cody Stevenson:

Cody Stevenson is a outdoor adventure enthusiast, Entrepreneur, and CEO of Fifty 2 Creative.  He has built successful companies, consulted on world record projects, and served as a United States Marine.

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Being Social in Chicago, Announcing the Chicago Social Conference 

We sit down with Jason Baumann, Founder and Chief Strategist at Boxless Media in Chicago.

Boxless Media is a full service digital marketing agency, located in the heart of downtown Chicago, helping brands grow online, locally, across the US and around the world. From web development to traffic building strategies and content management, Boxless creates campaigns that inspire and influence.

Find Jason, Boxless and the Chicago Social Conference here:

Jason Twitter

Boxless Twitter

Boxless Website

Chicago Social Conference

Andiamo!

About Vincenzo Landino:

Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.

Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Enjoy the podcast? Give us a rating or a review on iTunes!