Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy News

 

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer.

This weeks' guest host is Amy Schmittauer, aka Savvy Sexy Social and we'll talk about how Snapchat is killing the YouTube star!

What is Savvy Sexy Social?

The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.

I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share.

SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off.

SEXY — Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations.

SOCIAL — Discovering amazing opportunities at your disposal that you have to connect with people by finding where they’re hanging out and how to best work your brand name into the conversation.

All in all, this is a place where you can learn executable steps to discover your brand’s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories.

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

 

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Social Media Mashup: Instagram Algorithm

Topics Discussed by Jed and Vincenzo:

• Green Beer
• March Madness
  • Jed picks North Carolina
  • Vincenzo picks Michigan State
• Snapchat
• Instagram Algorithm

Andiamo!

Who is Jed Record?

Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to corporations, associations as well as clubs & groups.

Jed has earned an MBA in Finance & Strategy from UNC’s Kenan-Flagler Business School. As a successful three time entrepreneur, Jed was recognized in 2015 by UNC’s Kenan-Flagler Business School as an inaugural Adams Apprenticeship Advisor, part of a game-changing mentorship and advisory program designed to pair high performing business school students with innovative, trailblazing entrepreneurs.

Jed’s entrepreneurship experience also includes formal training and real-world execution of the principles of Lean Startup. As a consultant for Moves The Needle, Jed is often called in to facilitate Lean Startup workshops for Fortune 500 companies around the world.

Jed is in the top 0.1% of people speaking about social media, marketing & business as measured by Klout. He has a Klout influence score of 80 and an audience of more than 100,000 followers across his social network profiles. Other influencer measurement organizations also identify Jed as a top influencer including: Klear, Kred and Tap Influence.

Fun fact: At one time Jed was world class wrestler. Wrestling for the University of North Carolina Tar Heels, and competing in Freestyle and Greco Roman events in Germany, Belgium and the Netherlands. He can certainly take command of the room when it’s time to get the attention of a distracted conference audience.

About Vincenzo Landino:

Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.

Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

  Enjoy the podcast? Give us a rating or a review on iTunes!

After a second faux pax by Nikon, Vincenzo started thinking about technology and if people are becoming brain dead.    Who uses their brain anymore?   Let's discuss.   Andiamo!   About Vincenzo Landino:   Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Paul Mitchell Schools, Tinder, DC United, SocialFresh and more!   Voice Over provided by Amy Schmittauer (intro) and Rachel Creveling (outro)   Enjoy the podcast? Give us a rating or a review on iTunes!

 

  Facebook Canvas ads, when clicked, expand to full-screen size, giving users an immersive branded experience. They’re effectively mini-websites built within Facebook - with the advantage for Facebook being that people don’t have to leave their platform to view the content. Within a Canvas ad, users can “swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail, making the Canvas experience immersive and engaging in a way that mobile sites aren’t”. HOW DO CREATE YOUR OWN CANVAS ADS?

In Facebook’s official announcement, they note that:

“The tool is available to advertisers in both Power Editor and the Publishing Tools tab on their Page.”

To get access, you can fill in this form. Once the tool becomes available to you, you’ll be able to start building your Canvas through either your Page (under the Publishing Tools menu) or through Power Editor. Facebook has a detailed, step-by-step guide on how to create Canvas ads available in their Help section including details on how to add each Canvas element and build your Canvas experience.

 

About Vincenzo Landino:   Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Paul Mitchell Schools, Tinder, DC United, SocialFresh and more!   Voice Over provided by Amy Schmittauer (intro) and Rachel Creveling (outro)   Enjoy the podcast? Give us a rating or a review on iTunes!

 

Savannah Peterson, a Forbes 30 Under 30 in Consumer Tech, joins Vincenzo on the podcast to talk about Apple predictions on what is to come during the spring release and what we should expect to see from the Cupertino giant.   Savannah encourages you to say hi on twitter @SavIsSavvy Check out her YouTube channel here Or connect with her on Facebook here It's gonna happen: New 4-inch iPhone

The main product unveiling expected at Apple's March 21 event is a new 4-inch iPhone that will replace the current iPhone 5s. It's believed that the handset will boast many of the same internal components as the iPhone 6s, including a 12-megapixel camera, A9 processor, and support for Apple Pay.

If the iPhone 5s is discontinued, Apple's entire iPhone product lineup would then feature Apple Pay for the first time ever.

Leaked schematics suggest the new iPhone model will feature an aesthetic similar to the current iPhone 6s series, such as curved edges and a slightly protruding camera, but smaller in size. The rumored name of the product is "iPhone SE."

With the iPhone 5s currently priced at $449 off contract, expect that Apple's new 4-inch model will launch in largely the same price range. It's likely to launch just a matter of days after the keynote.

Highly Likely: New 9.7-inch iPad

Whether it's branded as an iPad Air or iPad Pro, Apple is also expected to introduce a new 9.7-inch iPad that will serve as the successor to the iPad Air 2, which first launched in 2014.

The new model is expected to feature many of the same capabilities of the larger 12.9-inch iPad Pro, including the Smart Connector magnetic port for keyboard accessories, as well as a four-speaker array and possibly the beefed-up A9X processor.

  About Savannah:   Savannah Peterson is the Founder and Chief Unicorn of Savvy Millennial, a 2016 Forbes 30 Under 30 in Consumer Technology and known voice in the hardware space. Savannah advises and consults with companies and entrepreneurs alike, working to apply new technologies and develop innovative products products with them. She thrives on the go-to-market journey and is a facilitation hub of ideas, resources, and engineering. Prior to Speck Design, Savannah was the Director of Global Community at Shapeways, the world’s largest 3D Printing community, where she empowered and enabled the over 25,000 3D Printing businesses. A true hardware nerd, Savannah has helped friends, clients, and fellow creatives raise over $4.5M through crowdfunding. Before diving head first into design, Savannah worked at Fox Sports Northwest, the Center for Communication and Civic Engagement at the University of Washington, and founded her own Social Media Marketing Agency, Savvy Marketing Seattle. She travels the world as a public speaker, most recently featured at the Silicon Beached Festival, the Ford Research and Innovation Lab, SXSW, a three city tour of New Zealand for #NZSMJ and last year’s inaugural Gasparilla Interactive. An avid mentor for women and men in tech, she mentors and teaches at Stanford, NYU, and PACE University. She has been featured in/onForbes, the BBC, NBC, The Wall Street Journal, Gizmodo, CNET, The Verge, and many more. When not geeking out, she’s tasting wine and romping through the wild blue yonder with her rescue mutt, Martini.   She encourages you to say hi on twitter @SavIsSavvy Check out her YouTube channel here Or connect with her on Facebook here   About Vincenzo Landino:   Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Paul Mitchell Schools, Tinder, DC United, SocialFresh and more!   Voice Over provided by Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

 

Going viral is the holy grail of all social media marketers. If a business or brand can create one of these in a lifetime, they've accomplished something amazing.

Every year there are new viral campaigns that plaster social media sites and the web and each year we learn new things. If we take a look at these marketing plans, we will see that many times, going viral is an accident!

Going viral is tough. However, some of the elements in these following campaigns can help with your new campaigns of the new year, potentially giving them the boost they need to succeed.

Below shows some of the best viral campaigns we saw in 2015 on several different social media platforms that aren’t Facebook.

Dove: Choose Beautiful 

The Last Selfie: World Wildlife Fund (WWF) on Snapchat

Always: #LikeAGirl on Twitter Mercedes-Benz USA: Build a GLA on Instagram About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more!

Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

  Enjoy the podcast? Give us a rating or a review on iTunes!

The balance between beauty and functionality is something long searched for in product design.                                                                                                      From Fox Sports to 3D Printing, Savannah is hungry for innovation and thrives on bringing new products to the market. She is a passionate need-solver, always looking to raise the bar of form and function and engage new and unique communities.   She not only thrives on the strategy and creativity that goes into designing and executing bleeding edge campaigns but cares about people, passion and great product, in that order.

Andiamo!

The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Savannah Peterson

Savannah is the Director of Innovation Strategy at Speck Design, where she helps companies and entrepreneurs alike develop ingenious new products. She thrives on the go-to-market journey and is a facilitation hub of ideas, resources, and engineering.

Prior to joining Speck Design, Savannah was the Director of Global Community at Shapeways, the world's largest 3D Printing community, where she empowered and enabled the over 25,000 3D Printing businesses.

A true hardware nerd, Savannah has helped friends, clients, and fellow creatives raise over $4.5M through crowdfunding. Before diving head first into design, Savannah worked at Fox Sports Northwest, the Center for Communication and Civic Engagement at the University of Washington, and founded her own Social Media Marketing Agency, Savvy Marketing Seattle. She travels the world as a public speaker, most recently featured at SXSW, Silicon Beach Festival, and Gasparilla Interactive.

An avid mentor for women and men in tech, she teaches digital marketing and crowdfunding at Stanford, NYU, PACE, and SUNY Oswego. She has been featured in/on the BBC, NBC, The Wall Street Journal, Gizmodo, CNET, The Verge, and many more.

When not geeking out, she’s tasting wine and romping through the wild blue yonder with her rescue mutt, Martini.

Vincenzo’s Italian Lesson of the Day: Vorreì prenotare una tavole per due per le sette = I would like to reserve a table for two for 7pm

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

Big thanks to my producer, Cody Stevenson.

Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Stop Making Excuses for Complacency!

Jason Yarborough and Vincenzo talk about marketers making excuses for not using platforms like Snapchat and how to overcome your new platform fears.

 

Andiamo!

About Vincenzo Landino:

Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.

Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

  Enjoy the podcast? Give us a rating or a review on iTunes!

American Airlines is Doing Social Customer Service Right!

 

 

Andiamo!

About Vincenzo Landino:

Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media.

Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

  Enjoy the podcast? Give us a rating or a review on iTunes!