Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy News

Twitter won the rights to stream Thursday Night Football games. This was a battle they won over the likes of Amazon, Verizon and Facebook.

With these rights, the NFL is looking to reach the cord-cutters without cable and Twitter is looking for the content it so desperately needs to realize user growth.

What do you think?

Andiamo!

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

 

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

Jed and Vincenzo discuss the advantages of owned, earned and paid media along with discussing benefits of content marketing.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Who is Jed Record?

Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a speaker for college audiences around the country about Likeforce and social media, Jed also speaks on a variety of business and entrepreneurial topics to corporations, associations as well as clubs & groups.

Jed has earned an MBA in Finance & Strategy from UNC’s Kenan-Flagler Business School. As a successful three time entrepreneur, Jed was recognized in 2015 by UNC’s Kenan-Flagler Business School as an inaugural Adams Apprenticeship Advisor, part of a game-changing mentorship and advisory program designed to pair high performing business school students with innovative, trailblazing entrepreneurs.

Jed’s entrepreneurship experience also includes formal training and real-world execution of the principles of Lean Startup. As a consultant for Moves The Needle, Jed is often called in to facilitate Lean Startup workshops for Fortune 500 companies around the world.

Jed is in the top 0.1% of people speaking about social media, marketing & business as measured by Klout. He has a Klout influence score of 80 and an audience of more than 100,000 followers across his social network profiles. Other influencer measurement organizations also identify Jed as a top influencer including: Klear, Kred and Tap Influence.

Fun fact: At one time Jed was world class wrestler. Wrestling for the University of North Carolina Tar Heels, and competing in Freestyle and Greco Roman events in Germany, Belgium and the Netherlands. He can certainly take command of the room when it’s time to get the attention of a distracted conference audience.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

Brian Fanzo joined me, again, on the podcast to talk about how limitations can inspire creativity when it comes to todays marketing tools.   Andiamo! About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq and Afghanistan for the United States Army.   His passion for change and people is evident as he delivers keynotes on topics ranging from employee advocacy and social selling to personal branding. He was recently awarded the Top 25 Social Business Leaders of 2014 by IBM & The Economist Intelligence Unit.   Currently he's the Chief Change Officer at iSocialFanz while also hosting two weekly twitter hangouts #SbizHour & #Cloudtalk and also is the cohost of the SMACtalk podcast. (Social, Mobile, Analytics, Cloud)  

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

 

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

 

What the hell is FOMO Marketing and why do we hear about it so much?     Brian Fanzo joined me on the podcast to explain how he's using the fear of missing out to market for brands to today's consumers.   Andiamo! About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian’s presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq and Afghanistan for the United States Army.   His passion for change and people is evident as he delivers keynotes on topics ranging from employee advocacy and social selling to personal branding. He was recently awarded the Top 25 Social Business Leaders of 2014 by IBM & The Economist Intelligence Unit.   Currently he's the Chief Change Officer at iSocialFanz while also hosting two weekly twitter hangouts #SbizHour & #Cloudtalk and also is the cohost of the SMACtalk podcast. (Social, Mobile, Analytics, Cloud)  

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

 

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

 

Today founder and Creative Director of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino talks to the amazingly talented, Amy Schmittauer.

What is Savvy Sexy Social?

The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.

I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share.

SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off.

SEXY — Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations.

SOCIAL — Discovering amazing opportunities at your disposal that you have to connect with people by finding where they’re hanging out and how to best work your brand name into the conversation.

All in all, this is a place where you can learn executable steps to discover your brand’s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories.

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

 

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Social Media Headlines for April 1, 2016:

1. Mamma mia, Instagram!

Last week, we found out women love social media. This week, Instagram revealed that 93 percent of moms access its network at least once per week, with 68 percent doing so daily. What's more, more than half of mothers on Instagram follow businesses.

2. Facebook is still about likes

Unmetric, per The Social Times, looked at 10 of the top brand Facebook posts (based on the data vendor's proprietary engagement score) from Feb. 25 to March 5. The mission: to see how the social platform's new reaction buttons—such as Love, Haha, Wow, Sad and Angry—are performing for marketers.

Its research entailed posts from Nissan, Mini Babybel, Bertolli, Windex, LG Mobile, Giorgio Armani Beauty, Arby's, Rebel's Market, LittleThings.com and US Cellular.

The stats show that 93 percent of all interactions are still Likes, while Love is used 4.6 percent of the time.

3. Livestreaming comes of age

Periscope celebrated its 1-year birthday by revealing that it broadcasted 200 million livestreams, and that 100 million of those real-time videos were made in the last three months. 

4. Bedside buttons 

On Thursday, Amazon said orders via its Dash buttons have increased 75 percent in the last three months. By pressing the Wi-Fi-enabled buttons, Amazon Prime members can quickly order household goods for home delivery. 

The Seattle-based e-retail giant released buttons for 78 brands Thursday, including Red Bull, Energizer, Illy Coffee, L'Oréal Paris Revitalift, Slim Jim, Clorox and Trojan, the condom company.

So now folks don't have to stand in line at the grocery store to buy rubbers—they can do it without getting out of bed.  

5. Official global hashtags

Trademarks specialty company Thomson CompuMark says that in the last five years 2,898 applications have been filed globally to trademark hashtags. And last year alone, 1,398 applications were filed worldwide to trademark hashtags.

6. The real social happens @work

The influencer marketing player Experticity, buzz-focused company Keller Fay and University of Pennsylvania Wharton School professor Jonah Berger teamed up to run a survey to suss out the volume and impact of recommendations from the average consumer versus an influencer. The study, which polled more than 6,000 people in the U.S., unearthed this interesting tidbit: 53 percent of influencers' recommendations happen while they are at work, compared to 19 percent of the general population's product suggestions.

7. Is there a delivery bubble?

Last week, DoorDash announced it had raised $127 million in Series B funding led by Sequoia Capital, with Khosla Ventures and Charles River Ventures also participating. A report from The Wall Street Journal referred to the development as a "down round" that was a struggle to accomplish.

With DoorDash competitors like Postmates, Instacart and Favor also vying for investors' and consumers' dollars, one must wonder if there is a delivery startup bubble afoot. 

8. What marketers think about

A study from Epsilon last week showed that millennials are receptive to emails from retailers like never before. The stat below from Salesforce shows that marketers already knew that. 79% of marketers agree, email actively generates ROI

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

 

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

This bonus episode for March was recorded on Blab for the Vincenzo Landino Show and featured Amy Schmittauer, Brian Fanzo and friends as we discussed Snapchat and why we've become cuckoo for the little ghost!

We talk geofilters, messaging, video, brand marketing, storytelling and more!

~~~

follow me on snapchat - vincenzolandino

on http://instagram.com/vincenzo.landinoon https://www.facebook.com/enzomicheleon https://twitter.com/VincenzoLandino

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

 

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

Social Media Headlines for March 31, 2016:

• KLM Uses Facebook Messenger As Social Portal for Passenger Boarding, Flight Info and more
• New Jersey wants to throw people in jail for walking and using their phone
• Pinterest launches interactive how-to pins

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

 

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

 

Learn how segmentation can help you gain success and why spray and pray tactics are a thing of the past.

What are the results of well-structured segments?

• 39 percent of marketers who segment see higher open rates, while 34 percent experience lower unsubscribe rates, eMarketer reported several years ago — and the impact is likely to be even higher in today’s cluttered environment.
• Tim Swindle of Pointdrive shares that companies generate higher conversion rates and deeper sales conversations when they segment their audiences appropriately.

Andiamo!

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

 

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

Today's Headlines:

• Instagram Opens Up 60-second Video for All Accounts
• Twitter Adds Alt-Text Ability
• Snapchat Releases New Messaging Features
• Facebook Buzz Predicts Bernie Sanders Rise in Primaries

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

 

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!