Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy News

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Learn to transform your business into a dragon: an agile company fit to adapt, innovate and thrive even in disruptive times. Unlike unicorns, which, for all their popularity, tend to rely on risky and experimental business models, dragons are established companies that continue to leverage their original startup mentality to systematically innovate their way to profitability. What makes dragons so much more interesting to executives than unicorns is that they are not built merely on potential and popularity, but on purposeful reinvention, scalable market dominance, and a commitment to long term success. Maybe the best part about the dragon model is that, equipped with the right roadmap and the right set of tools, any business can learn to become more agile and transform itself into a dragon. In this book, you will learn:

• How dragons turn emerging market trends into transformative business opportunities.
• How experiences have become as important to consumers as goods and services.
• What key technologies every business must adopt to remain competitive.
• What digital transformation is, and what it really means to your business.
• The role that leadership plays in driving culture change and digital transformation.
• How to teach your organization to adapt to change and evolve faster than it ever has.
• How to not only adapt to disruption but turn it into a profitable business model.

With bonus insights from SAP, HP, IBM and more, this book will help you get to a sustainable, scalable level of digital excellence.

About Daniel Newman:

Daniel Newman is the Co-CEO of V3B, a leading B2B Digital Marketing Agency, CEO of Broadsuite Media Group and a four-time Amazon Best Selling Author. A leading speaker on Technology, Marketing and Social Business, Daniel is a frequent contributor to Forbes, Entrepreneur and The Huffington Post.

Olivier Blanchard is a French-born, American-based Brand Management and Digital Marketing consultant, author of three best-selling books, and an acclaimed keynote speaker. He develops digital strategies, deploys social business capabilities, and aligns corporate programs to business goals.

Newman and Blanchard are frequent collaborators in the change management, technology and social media business space. Their first book together, The Ultimate Field Guide to Digital Program Management, helps managers streamline digital programs, achieve greater ROI from initiatives, and teaches employees how to present cases for enterprise-wide adoption, to enhance the customer experience and ultimately sell more.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

In a business world where sexy = scalable, the membership model is big talk amongst all kinds of businesses. Robbie Kellman Baxter is the author of The Membership Economy and has worked with companies such as Survey Monkey and Netflix on this type of business model. What are the best practices of a recurring revenue business and it's offerings? More on this in this exclusive interview with Robbie.

The Membership Economy (Amazon Affiliate)

"Membership is a mindset."

"Acquisition is way more expensive than retention."

"Annual is better in almost every case."

"You don't want to get confused about where your real business is coming from."

"Retention becomes the more important action for the marketer than acquisition."

"People who have already had the best experience are the best people to sell what you're doing."

Free YouTube Course: How to Setup a Professional YouTube Channel

Free Email Marketing Course: How to Get Your First 500 Email Subscribers

The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you'€™ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.

I'€™ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words savvy, €˜sexy€™, and ˜social€™ truly described everything I knew I wanted to share.

SAVVY Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off.

SEXY Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations.

SOCIAL Discovering amazing opportunities at your disposal that you have to connect with people by finding where they�€™re hanging out and how to best work your brand name into the conversation.

All in all, this is a place where you can learn executable steps to discover your brand�€™s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories.

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee'€™s, Barilla Pasta, Cinnabon, SocialFresh and more!

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Entrepreneurs face a dilemma, daily.

Focus, focus, focus.

How to fail fast and focus on the goals at hand is something Evan Duby has faced since his hockey days at the University of Connecticut. Now a successful real estate agent, as well as a musician and record label owner, Evan has developed the thick skin it takes to do business in the concrete jungle that is New York City.

"You have to fail fast. It doesn't matter how old you are."

"Should you quit, or should you go forth?"

"There is a difference between failing and failure."

"Just because you may land a big project, you still must keep the pipeline full."

"Too much success can be dangerous."

"If you don't do it, it ain't gonna get done."

"We always try to rationalize by telling ourselves a story as opposed to actually moving on."

Free YouTube Course: How to Setup a Professional YouTube Channel

Free Email Marketing Course: How to Get Your First 500 Email Subscribers

The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you'€™ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.

I'€™ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words savvy, €˜sexy€™, and ˜social€™ truly described everything I knew I wanted to share.

SAVVY Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off.

SEXY Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations.

SOCIAL Discovering amazing opportunities at your disposal that you have to connect with people by finding where they�€™re hanging out and how to best work your brand name into the conversation.

All in all, this is a place where you can learn executable steps to discover your brand�€™s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories.

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee'€™s, Barilla Pasta, Cinnabon, SocialFresh and more!

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Marketing, finance, and fitness collide when we meet today's guest!

Danny Johnson is a serial entrepreneur who has created multiple successful brands and online businesses with one underlying principle: "Make People More Awesome(r)."

As a Social Authority member, she owned a very successful personal training and online-training business, No Excuses Fitness, and has helped thousands of people lose tens to hundreds of pounds. She has also coached fitness competitors to the stage and has even graced the stage as a National Level Athlete and Fitness Magazine Cover Model herself.

Enjoy a very colorful, insightful episode!

Click to get –> Danny-J's 5 Best Strategies to Make $500 EXTRA This Week and Get Out of Debt Fast!

• "If you're faithful with the little things, you'll be ruler over much"
  • If you complain about only having 50 or 100 followers on your Facebook page, why do you deserve to have millions?
• Lose the clutter, lose the pounds, find the money.
• Cut the fat from your budget.
• You reap what you sew.
  • Are people not liking your FB page? Commenting on your blog?
  • Are YOU commenting on their blog? Liking their page?

The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you'll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.

I've always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words 'savvy', 'sexy', and 'social' truly described everything I knew I wanted to share.

SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off.

SEXY — Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations.

SOCIAL — Discovering amazing opportunities at your disposal that you have to connect with people by finding where they're hanging out and how to best work your brand name into the conversation.

All in all, this is a place where you can learn executable steps to discover your brand's personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories.

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee's, Barilla Pasta, Cinnabon, SocialFresh and more!

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Who is Jenny Q?

Jenny Q interviews people who demonstrate excellence in their fields. Jenny is especially interested in the concept of excellence and what makes some people drive towards it.  She's also not afraid to ask the hard questions because of her curiosity of what makes people tick. She truly loves getting to know people and what drives them to do what they do.

Her show covers everything with topics that are geared towards entrepreneurs, small business owners, and solopreneurs. Some of her most recent guests have been Judge Alex from the Judge Alex TV Show, and don Miguel Ruiz, Jr., author of "The Five Levels of Attachment."

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Who is Gary Vaynerchuk?

Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M investment fund.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Who is Jenny Q?

Jenny Q interviews people who demonstrate excellence in their fields. Jenny is especially interested in the concept of excellence and what makes some people drive towards it.  She's also not afraid to ask the hard questions because of her curiosity of what makes people tick. She truly loves getting to know people and what drives them to do what they do.

Her show covers everything with topics that are geared towards entrepreneurs, small business owners, and solopreneurs. Some of her most recent guests have been Judge Alex from the Judge Alex TV Show, and don Miguel Ruiz, Jr., author of "The Five Levels of Attachment."

Who is Gary Vaynerchuk?

Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M investment fund.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Who is Jenny Q?

Jenny Q interviews people who demonstrate excellence in their fields. Jenny is especially interested in the concept of excellence and what makes some people drive towards it.  She's also not afraid to ask the hard questions because of her curiosity of what makes people tick. She truly loves getting to know people and what drives them to do what they do.

Her show covers everything with topics that are geared towards entrepreneurs, small business owners, and solopreneurs. Some of her most recent guests have been Judge Alex from the Judge Alex TV Show, and don Miguel Ruiz, Jr., author of "The Five Levels of Attachment."

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

It's that time of year again! The NFL Draft is one of the most exciting times of the year for die-hard NFL fans.

As a way to kick off the day, I asked James Royer, Director of Digital Media and Strategy for the Kansas City Chiefs to join me on the podcast! 

We talk about:

• NFL & Twitter deal
• The Chiefs on Snapchat
• Nationwide/Eric Berry Campaign
• Cairo Santos and the US Navy Blue Angels
• more!

Andiamo!

About James:

James is entering his second season as the Director of Digital Media and Strategy for the Kansas City Chiefs. In this role, he oversees all digital platforms, from content, social media and mobile app initiatives.

Previously, James served as the Director or Digital and Social Media for the Tampa Bay Lightning, where he spent four seasons. A 16-year digital veteran, James also spent seven years on the digital agency side and most notably served major clients like Jeep.com and the redesign of the Hilton Hotels digital properties. He started his career with the Detroit Lions as the New Media Producer from 2000 to 2004.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Customer Experience leads the trends for 2016

Read my thoughts on the Gary Vaynerchuk interview here: https://medium.com/@vincenzolandino/30-minutes-with-gary-vaynerchuk-my-thoughts-36367104321c#.bxc28wm4y

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!