Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy News

Ever spend 5, 10 or even 20 hours writing a high quality blog post only to watch it fall by the wayside?

Your new post fails to attract social shares, traffic or email subscribers.

It's the ultimate reason most bloggers quit after 3 months.

So what should you do?

Spend years honing your writing skills?

Make a deal with the devil, go to sleep a nobody and wake up an Influencer?

But what if there was a way…

To drive more traffic and subscribers to every post you publish, to know with utmost certainty that every post you publish will crush it before you write it?

Well, there is:

Content promotion.

About Cody Lister:

When Cody Lister graduated, he stayed in New York to start his career in corporate finance. When Cody was 24, he caught an intense case of the startup bug and changed careers to work at two startups, one in financial research and news and another in social media reputation management. Before Cody worked at the social media reputation management company, he started managing pay per click ads for small and medium-sized businesses.

Along the way, Cody found out that he had a knack for optimizing online ads! Once he left the social media company, Cody ramped up his pay per click advertising clients to turn it into a full-time business. Along the way, he learned how to write "epic" content and guest posts by following what the other top blogs were doing. (That means he jumped from "Financial Analyst" to "Marketing Director" to "CEO" as my job title)

The issue then became scaling up. He's always had fire in my belly for helping small businesses and he love the impact paid search, content marketing and guest blogging can have on a business' bottom line. But he knew if he wanted to grow his business and make more money, he would need to find larger corporate clients that could pay him bigger fees.

That's when Cody decided to start the MarketDoc blog and create online courses, to help small business owners, solopreneurs and bloggers grow their businesses by combining the power of effective blogging and content promotion strategies that work. There's too much misinformation out there and he wants to serve as your go to resource for what's working right now.

Cody has been featured by some of the top blogs out there, like Lifehack, SEMrush, Kikolani and soon Kissmetrics, Nathalie Lussier's AmbitionAlly blog and more! Cody writes at least 1,000 words per day because he enjoys it and enjoys teaching small businesses as much as possible. 

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video content consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

What we accomplish in life is determined by our relationships—what we do with or through others…and who we spend the most time with. Understanding how to build extraordinary relationships … be generous … vulnerable … authentic … and accelerate intimacy are the X factors that will shape your personal and professional legacy.

Jason is a top business and executive coach. He's a leading expert on human behavior, influence, sales, networking and leadership. At the heart of his strategy is the understanding that people and your relationships are your true "wealth." Everything we accomplish in life is with or through other people. He works with experts, entrepreneurs and executives to help them get known and stand out by building key skill sets and right relationships, creating their brand platform and purpose (including helping them get to the next stage in their business/career), and improving their business strategies/processes. You can reach him at www.BeExtraordinary.tv and to get free networking, personal branding and other free guides. His bestselling book, Social Wealth, the how-to-guide on building personal and professional relationships, has sold more than 32,000 copies, has been #1 in four business and self-help categories, and has more than 125+ five star reviews. He is a frequent contributor to publications such as Brazen Careerist, The Good Men Project, Under30 CEO, KillerStartups, YourTango, Inspirationfeed, and many others. He's been a guest on more than 60+ podcasts. Jason speaks to groups and organizations on: *Networking and building influential and meaningful relationships with customers, prospects, donors and other critical business relationships *Building social, communication, and emotional skill sets *Developing authentic influence, charisma and persuasion *Leadership Has his J.D. and Masters in Communications from Syracuse University, and his B.A. from Indiana University in Bloomington. He has built a network of 30,000 people locally, and double that across the world. He enjoys traveling, great food, philanthropy, the arts, meeting new people, Dallas Mavericks and Cowboys, and spending time with his friends and Jack Russell Terrier, Napoleon.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video content consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Rescuing small businesses is all the rage on television. Whether its Jon Taffer with Bar

Rescue, or Tabitha Coffey's Salon Takeover. Despite the fact that none of them do it, these TV

shows are fueling interest in a new trend. Move over Real Estate Flippers, Ace Chapman is

building a nationwide group of business flippers.

Ace bought his first business at 19 with some savings from a summer job and caught the

business buying bug. He leveraged $3,000 he saved working the summer before college into

buying a business for $70,000. Over the last 16 years he has bought 40 businesses.

Everything ranging from a Mortgage Company to a Clothing Retailer.

And right now he is seeing an explosion in the market for businesses under $2,000,000. "There are millions of Baby Boomer business owners who will bring their business to market in the next decade so they can retire. During the recession, many baby boomers wanted to sell their company but decided to hold off until better economic times."

At the same time many entrepreneurs are realizing the risks associated with starting from scratch are too high and are deciding to buy an existing profitable business instead.

Business sales saw a spike in 2013. While we saw a 68% increase in 2013 according to BizBuySell.com, business brokers expect 2014 to be even bigger. And while private equity firms are well positioned to take advantage of this increase in inventory, very few are paying attention to what Ace calls the Micro Private Equity Market.

Ace began working with first time business buyers of business buyers and helping them find, do due diligence, and finance small business acquisitions. "I have had a lot of people who find me and ask to invest in my deals. I'd rather show you what I am doing than take your money and have to split my returns."

Since starting his network of business buyers he has helped members close deals all over the country. From 2 Sylvan Learning Centers in Seattle, to a Software Company in Pittsburgh and from a Fitness Gym in Huntsville to a Catholic Retailer in South Dakota were deals done in recent months by the network.

Business buyers are attracted to buying a business instead of starting one for obvious reasons.

● It's easier to get financing to buy an existing business than to start the new

one. Bankers and investors are more comfortable in dealing with

businesses which already have a proven work results.

● Starting a new business requires investments in a period of 3 to 6 months,

and many entrepreneurs never get to the period of earning. When buying

an assisting business you have an idea of what your salary is going to be

day one.

● Business buyers do not have to go through hiring and training new

employees, developing operation systems, and marketing plans. They

start day one improving the business instead of building each department

from scratch.

Still, Mr. Chapman says buying a business is risky, especially if you do not know

what you are doing. "Whenever you are buying a business you are looking at the

past, there is no guarantee that those numbers reflect the future", says Chapman.

"You should find a business broker or advisor who has your best interest at heart.

The more experience you and your advisors have the easier it is to find the hidden

landmines in any business."

Check out more of Ace:

www.Acechapman.com

https://www.youtube.com/channel/UCaNlGb8yu09Pvp-kUsyeW-w

Buy his book here: The Ace Formula

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

MoniQue "Q" Hoffman (QtheBrand) is a Restaurant and Hospitality Marketing Specialist and serial entrepreneur. Q is passionate about food, health and nutrition, food politics, as well as educating the community about a variety of edible-related topics.

Along with her enthusiasm for everything food-related, she designed an outlet to promote restaurants, hotels, as well as other businesses through QtheBrand. This company offers social media marketing, search engine optimization, website design and development, as well as graphic design, branding, and public relations. Q's background in Culinary Arts, from Le Cordon Bleu and Nutrition Communication degree from Arizona State University, combined with her hospitality experience, have provided her with a solid foundation for marketing the greatest industry to the masses.

She is also the host of Marketing Therapy, a show that inspires real and effective communication.

Website: www.qthebrand.com

Twitter: @qthebrand

Blab: @qthebrand

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

There is a battle taking place online every day. It's not a fight for the fate of the world… just the future of your business. A battle fought with content. A battle far too many businesses are losing. This is Content Warfare. We're here to win the battle for attention.

Buy the Content Warfare Book

Listen to the Content Warfare Podcast

Work with Ryan

About Ryan Hanley 

Ryan Hanley is the Digital Marketing Lead for TrustedChoice.com and Managing Editor of Agency Nation, the insurance industry's leading resource for sales, marketing and automation education and training. Previously Ryan founded Hanley Media Lab, a content strategy firm helping brands grow their audience, to grow their business. Ryan is also the producer of the Content Warfare Podcast, where every week the internet's more prolific content creators share their secrets for winning the battle for attention online. He is also a professional speaker, teaching trade organizations across the US harness the power of content marketing.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Are you wondering if your business should invest time and money into Periscope? Need help telling a story in this new medium? The secret sauce is in the instant, live connections. Join Vincenzo Landino with business leaders from SAP, Experian and Atmel as they reveal how global businesses are harnessing the power of Periscope through storytelling and disruption. You'll walk away with real case studies and actionable tips on how to implement a live streaming strategy for your brand while sharing your brand story using Periscope to engage your community in real-time.

By Vincenzo Landino (@vincenzolandino) with Michael Delgado (@mikedelgado)(Experian), Ursula Ringham (@Ursula_Ringham) (SAP), Artie Beavis (@ArtieBeavis)(Atmel Corporation), and Adam Rucker (@adamrucker) (Southwest Airlines)

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

 Being a personal trainer requires a lot of physical work.

However, it also requires focus and consistency, not only in training, but also in marketing.

Melanie Ash, of Melanie Ash Fitness, discusses how she focuses on her email marketing campaign to grow her business and how the Social Authority Membership Group has helped turn her business into a fitness powerhouse helping not only those close by in Columbus, Ohio (Amy's hometown as well) but across the country.

Sign up now to get Melanie's Fat Loss Program

Melanie on Twitter

Melanie's Website

Melanie on Instagram

"You have to make the best experience for the customer, while valuing your own time."

"We started the email list early one, but didn't understand what it was supposed to look like."

"For 2015, I laid out the email list focus."

"If you train for fat loss, you need to train for fat loss."

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Getting Scrappy is not just the title of a book, it is a mindset shift in how businesses today must think.

It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, "Get Scrappy "will help you: Demystify digital marketing in a way that makes sense for your business - Do more with less - Build a strong brand with something to say - Find inspiration in unexpected places - Create relevant and engaging content and promote it via Twitter, Facebook, and other channels - Integrate strategy and message across touchpoints for a unified brand experience--both online and off - Spark dialogue with your community of customers - Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, "Get Scrappy "is the map you need to take your marketing from good to great.

Buy Get Scrappy here: http://amzn.to/20wdn8B

Listen to Nick's Podcast "On Brand" here

Check out Nick's Event "Summer Brand Forum" Get TICKETS today!

About Nick Westergaard:

Nick Westergaard is a strategist, speaker, author, and educator. He is Chief Brand Strategist at Brand Driven Digital, where he helps organizations of all shapes and sizes build better brands online. He also teaches at the University of Iowa's Tippie College of Business, is a regular columnist for The Gazette, and is the host of the popular On Brand podcast.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Pat Flynn is an incredible thought leader in the passive online income industry and has finally put his methodologies in his first book: Will It Fly. Today we talk about the process of writing that book and how it's changing the lives of people all over the world who are getting more time back in their lives with new revenue opportunities.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Shorty Awards and NYC Brunch with Megan Frantz

What are Shorty Awards?

The Shorty Awards honor the best of social media by recognizing the influencers, brands and organizations on Facebook, Twitter, YouTube, Tumblr, Instagram, Snapchat, Vine and more. Past winners include Taylor Swift, Tyler Oakley, Hannibal Buress, Malala Yousafzai, Jenna Marbles, Susan Orlean, PewDiePie, Alton Brown, Smosh and NASA. What happens on social media can change the world, create new stars and ignite global movements. The Shorty Awards were the first awards to honor social media, and by constantly evolving along with the medium it honors The Shortys remains the most prominent award show of its kind, engaging an online audience of millions and culminating in a blockbuster ceremony in New York City. Winners are chosen through a combination of votes from the public and scores given by the Real Time Academy.

Who is Megan Frantz? 

Megan has spent her career bridging the worlds between entertainment and the internet. Beginning her career in television, she has been a producer for Animal Planet, FOX, Nat Geo, and NYCLife. Currently, she is the Senior Producer for the Shorty Awards, which honors the best content creators and brands on social media. She has also freelanced in social media and community management for brands such as Dylan's Candy Bar, Elizabeth Arden, and Veet. Driven by creative projects and building community, Megan co-founded Women Who Brunch in 2013, a monthly brunch event series for women in the New York City Area. She also produces events for Community Manager Meetup and Trivia AD, a pop culture trivia company.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!