Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy News

18 Things Mentally Strong People Do

My uncle left this for me before he left Florida. It was a snippet from a Forbes article about what mentally strong people do. 

Being in the midst of the Freedom Economy Series, I thought this was something that all independent workers, entrepreneurs and freelancers could use.

Get 30-days FREE of spera.io by clicking here.

Here are the 18 things mentally strong people do. What do you do well? What do you need to work on?

1. They move on. They don't waste time feeling sorry for themselves.

2. They keep control. They don't give away their power.

3. They embrace change. They welcome challenges.

4. They stay happy. They don't complain. They don't waste energy on things they can't control.

5. They are kind, fair and unafraid to speak up. They don't worry about pleasing other people.

6. They are willing to take calculated risks. They weigh the risks and benefits before taking action.

7. They invest their energy in the present. They don't dwell on the past.

8. They accept full responsibility for their past behavior. They don't make the same mistake over and over.

9. They celebrate other peoples success. They don't resent that success.

10. They are willing to fail. They don't give up after failing. They see every failure as a chance to improve.

11. They enjoy their time alone. They don't fear being alone.

12. They are prepared to work and succeed on their own merits. They don't feel the world owes them anything.

13. They have staying power. They don't expect immediate results.

14. They evaluate their core beliefs and modify as necessary.

15. They expend their mental energy wisely. They don't spend time on unproductive thoughts.

16. They think productively. They replace negative thoughts with productive ones.

17. They tolerate discomfort. They accept their feelings without being controlled by them.

18. They reflect on their progress every day.

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Who is Vincenzo Landino?

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Who is Amy Schmittauer? Amy Schmittauer is producer of Savvy Sexy Social, a YouTube series dedicated to helping you lift your day so you can love your life. This proactive lifestyle channel has amassed a community from over 179 countries whose viewers have contributed more than 3 million views. A co-founder and video marketing consultant at Aftermarq, Amy has helped clients discover brand awareness through video blog content and is writing her first book on the topic.   An internationally-acclaimed public speaker and edutainer, Amy has walked on stages from her hometown of Columbus, Ohio, all the way to the other side of the world in the Philippines, while achieving high marks at the world's most influential marketing events such as Social Media Marketing World and Hubspot's Inbound.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Get 30-days FREE of spera.io by clicking here. 

We are at the front-end of a revolution in work and the pursuit of freedom is its driving force.   There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who've declared independence from the traditional corporate world. They have chosen to pursue their passion, take control of their work lives, and enjoy the freedom that comes with this lifestyle.   This is the Freedom Economy revolution.   The Brand Boost Podcast has partnered with Spera.io to bring to you a deeper look inside the revolution known as the Freedom Economy. Over the course of the next few months, we'll dive deeper into the minds and stories of folks that have chosen freedom over "cushy" 9-5 jobs.   Expect to hear from folks, like Koka Sexton, Savannah Peterson, April Smith and more!   What is Spera.io?   Spera is developing a full-service digital office platform that will significantly improve the freelance work style. Get a free 30-day trial of the Spera platform by heading over to brandboostcast.com/freedom   

• Manage Projects
  • The lifeblood of the Independent. View your open projects, track your progress, manage users, and keep up on your goals with the Spera Project Management tools.
• Get Paid Fast
  • More money, no problem. Offer clients the ability to pay you via the Spera Platform Payments offering. Collect Checks, Credit Cards, and ACH via text, email, and through the Spera Platform.
• Tasks to Invoices
  • Show me the money. Migrate your project tasks directly to customizable invoices with the Spera Platform Invoices tool.
• Robust Mobile App
  • Independents on-the-go. Access your Spera account from your mobile phone and remotely send off and collect payment on your latest invoice.
• Manage Clients
  • It's all about your people skills. Keep track of projects for former, current, and potential clients with the Spera Platform.
• Access to Capital
  • Build your business. Help your business grow by receiving exclusive access to growth capital with Spera's special lending partners.

Who is Vincenzo Landino?

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

 

We are at the front-end of a revolution in work and the pursuit of freedom is its driving force.   There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who've declared independence from the traditional corporate world. They have chosen to pursue their passion, take control of their work lives, and enjoy the freedom that comes with this lifestyle.   This is the Freedom Economy revolution.   The Brand Boost Podcast has partnered with Spera.io to bring to you a deeper look inside the revolution known as the Freedom Economy. Over the course of the next few months, we'll dive deeper into the minds and stories of folks that have chosen freedom over "cushy" 9-5 jobs.   Expect to hear from folks, like Koka Sexton, Savannah Peterson, April Smith and more!   What is Spera.io?   Spera is developing a full-service digital office platform that will significantly improve the freelance work style. Get a free 30-day trial of the Spera platform by heading over to brandboostcast.com/freedom   

• Manage Projects
  • The lifeblood of the Independent. View your open projects, track your progress, manage users, and keep up on your goals with the Spera Project Management tools.
• Get Paid Fast
  • More money, no problem. Offer clients the ability to pay you via the Spera Platform Payments offering. Collect Checks, Credit Cards, and ACH via text, email, and through the Spera Platform.
• Tasks to Invoices
  • Show me the money. Migrate your project tasks directly to customizable invoices with the Spera Platform Invoices tool.
• Robust Mobile App
  • Independents on-the-go. Access your Spera account from your mobile phone and remotely send off and collect payment on your latest invoice.
• Manage Clients
  • It's all about your people skills. Keep track of projects for former, current, and potential clients with the Spera Platform.
• Access to Capital
  • Build your business. Help your business grow by receiving exclusive access to growth capital with Spera's special lending partners.

Who is Vincenzo Landino?

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

 

Buy Kathy's book, "Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv"

 

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You – the business owner, CEO, CMO, executive – have BIG, bold ideas to share.

Your big story and bold purpose can get lost in all the marketing noise. You deserve marketing storytelling that honors you, and illustrates how you help customers be better. People buy services, so the most important connection you must make is a human one.

Kathy helps organizations and hard-working entrepreneurs – people just like you – turn jargon-monoxide into compelling marketing stories that connect people to your brand and move them to take action. People want to see themselves in your story. They want to be inspired, feel hope, and, sometimes they want to laugh! You have a bigger story to tell customers. With Kathy, you'll create marketing with a human soul. That means marketing storytelling, facilitation and humor for better content, communication, and connection.

Kathy also humanizes internal communication, culture, and training because great marketing starts internally.

Common Challenges Kathy Can Help Solve

• Uncovering, framing, articulating and getting big stories out there
• Strategy challenges with content – telling the right stories in the right places
• Turning teams into better storytellers with training – branding, HR, marketing, sales, engineering
• Brainstorming memorable ideas for story, content, products – Kathy uses improvisation to get results

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Buy Kathy's book, "Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv"

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Who is Vincenzo Landino?

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Kelly Roach is the founder of Kelly Roach Coaching, a rapid growth coaching and consulting company for business owners, entrepreneurs, and executive leaders.   A few years ago Kelly was successful, but was yearning for more. She knew she was meant for something bigger, and wanted to create a business that allowed her to serve others, make a difference, and create unlimited income while doing it. After personally producing more than $30 million in sales in record time, Kelly charged to the top of a global Fortune 500 firm, netting 7 promotions in 8 years. That's when she launched Kelly Roach International, to help businesses do the extraordinary by using innovative strategies to rapidly increase productivity and profits.   Kelly is committed to empowering individuals to create freedom through building a business that nurtures their dreams, brings deep fulfillment and, most importantly, allows them to enjoy an extraordinary quality of life. Her philosophy is deeply rooted in helping others accomplish personal and professional success without compromising the ability to live a balanced, rich life.   Get Kelly's book, Unstoppable, here: http://www.amazon.com/dp/B01BPH9N0E/

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and  marketing. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer.

In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Starting without a list, a product, a name or an offer, Heather Ann molded her client into a successful guru now known as an expert in his field.

Heather Ann has been named by a few as an 'Icon Creator' or the 'Wizard Behind the Curtain'. She has instructed, coached and promoted hundreds of entrepreneurs leading them down the path to success. She has produced and managed over 350 seminars and events and hosted tele-seminars with many top online thought leaders such as Richard Flint, John Alanis, Susan Bratton, Alicia Lyttle, Tom Antion, Alex Mandossian, Legend Joe Sugarman, Anthony Blake, David Lakhani, Robert Shemin and many others.

Heather Ann currently is the Author of…Sexy Boss: How the empowerment of women is changing the Rule Book for sex, money and success (available on Amazon click HERE!)  and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game.

Heather Ann Havenwood is smart, sexy, savvy and now stepping out from behind the curtain to educate, enlighten and empower women entrepreneurs to grow or start an online business and live a fearless and fulfilled life.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

  Check out the latest episode!

Whether you're looking to attract more customers, raise cash – or just make more people aware of what you do – being featured in places like the Guardian, Huffington Post or Psychologies magazine, or landing a spot on BBC Breakfast or Sky News, will help you get there quicker.

Janet Murray loves to teach how to do this – without writing endless press releases or hiring a PR firm.

Janet Murray knows what she's talking about 

Janet has spent the last fifteen years writing and editing for UK newspapers, magazines including the Guardian, Telegraph, Independent, Times, Sun and Daily Mail.

Janet has pitched (and successfully placed) countless stories in the national media and also commissioned hundreds of stories (and turned down many more).

You could say, Janet knows a thing or two about what journalists are looking for in a story (and, crucially, what they're not).

In fact, she recently wrote a book about it: Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media. 

 

5 ways Janet can help you for free (or next-to-nothing)

1. Get her FREE online training program: how to write awesome press releases. 

2. Join her FREE Facebook community 

3. Read her blog

4. Listen to her podcast 

5. Buy her awesome book (it's even got a free course with it)

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

 

Amy Schmittauer joins me to discuss why video is right now and discusses the new show, by Aftermarq, "Afterthoughts".

What is Savvy Sexy Social?

The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you'll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.

I've always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words 'savvy', 'sexy', and 'social' truly described everything I knew I wanted to share.

SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off.

SEXY — Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations.

SOCIAL — Discovering amazing opportunities at your disposal that you have to connect with people by finding where they're hanging out and how to best work your brand name into the conversation.

All in all, this is a place where you can learn executable steps to discover your brand's personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Brian Fanzo joined me, again, on the podcast to talk about Pokemon Go, Angry Birds and if we're really ready for participatory apps.   Andiamo! About Brian Fanzo Brian is a leading voice of the millennial generation in digital media. He has 10+ years experience managing, deploying and training enterprises and small businesses on cyber security, community management, collaboration, digital marketing, video conferencing and social business. As a technology and social media strategist, Brian's presented at numerous technology conferences, as well as quarterly presentations for the Federal Government Joint Chiefs of Staff and on-site in Iraq and Afghanistan for the United States Army.   His passion for change and people is evident as he delivers keynotes on topics ranging from employee advocacy and social selling to personal branding. He was recently awarded the Top 25 Social Business Leaders of 2014 by IBM & The Economist Intelligence Unit.   Currently he's the Chief Change Officer at iSocialFanz while also hosting two weekly twitter hangouts #SbizHour & #Cloudtalk and also is the cohost of the SMACtalk podcast. (Social, Mobile, Analytics, Cloud)  

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

 

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!

Any 90's kid knows this game from getting either Red, Yellow or Blue game cartridge for their Gameboy. Or maybe you played the card game and winning the epic Mewtwo in a battle with your friends at recess was your jam. Either way, Pokèmon was a game that everyone would play and talk about.

Fast forward nearly over 25 years to 2016.

Pokèmon Go is the new rage with an added twist. Rather than move your thumbs to guide a digital character across the map, you now have to physically move around to catch 'em all. Your world is your map.

Mark Fidelman and I take a look at Pokemon Go, the craze, the opportunities and the future of Augmented Reality.

Here are the articles mentioned in the podcast:

Wall Street Journal: In 'Pokémon Go' Craze, How Much Profit Does Nintendo Capture?

New York Times: Pokemon Go, Millennials First Nostalgia Blast

Wired: Pokemon Go Might Just Be the Perfect Dating App

The Guardian: Is Pokemon Go the Solution to Americas Obesity Problem

Telegraph: More People Search for Pokemon Go than Porn

Financial Times: Advertisers' Set for Piece of Pokemon Go Action

Gizmodo: It Looks Like Pokemon Go is Seeking McDonalds Partnership

Andiamo!

Find Mark here:

YouTube: www.youtube.com/fanaticsmedia

Twitter @markfidelman

Instagram @markfidelman

Mark's Book: SOCIALIZED! Adapt, Evolve, Influence

Mark's Forbes Column: Socialized and Mobilized

About Vincenzo Landino:

Vincenzo Landino is an entrepreneur, speaker and host of the Brand Boost Podcast. Vincenzo is the the co-founder and Creative Director of Aftermarq, a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Aftermarq

Aftermarq is a video content consultancy that focuses on brand amplification, customer experience and storytelling through video, live video and experiential marketing. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Aftermarq's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

 

Enjoy the podcast? Give us a rating or a review on iTunes!