Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy News

NFL Divisional Round Picks with Yarby

With four NFL Divisional round games this weekend, and being a huge football fan, it was only right to make these picks live on the show. 

Joining me today for the Saturday Special is good friend, Jason "Yarby" Yarborough.

Kansas City at New England 

Green Bay at Arizona

Seattle at Carolina

Pittsburgh at Denver (Vincenzo picked Pittsburgh, Yarby picks Denver)

Andiamo!

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more!

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Enjoy the podcast? Give us a rating or a review on iTunes!

Super Bowl Ads, Facebook Audience Overlap and Apple iAd Marketing Update

Andiamo!

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more!

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Enjoy the podcast? Give us a rating or a review on iTunes!

Star Wars: The Marketing Machine

Star Wars is the biggest cross-generational marketing machine we've ever seen. In fact, over the past 38 years, Star Wars licensed products have earned a whopping $20 BILLION!

That's billion, with a 'B'.

It's no surprise that the latest movie has only increased the desire for these items and fuel the Star Wars marketing machine even more.

Andiamo!

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more!

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Enjoy the podcast? Give us a rating or a review on iTunes!

CES Technology Trends for 2016 and Beyond

Which tech trends will matter the most to marketers?

Agency executives that were at CES in Las Vegas last week shared their biggest takeaways for marketing and tech for the future.

In this episode we talk about:

Andiamo!

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more!

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Enjoy the podcast? Give us a rating or a review on iTunes!

Twitter Integrates Periscope Broadcasts in Tweets

Since launch, there have been over 100 million broadcasts created on Periscope. Whenever a broadcast is shared on Twitter, you tap the link to open the Periscope app. Today, Twitter is replacing those links with the broadcast itself, autoplaying right within the Tweet. And when you tap the video, it goes full-screen and shows Periscope comments and hearts from other viewers. You don’t need the Periscope app or even a Periscope account.

Andiamo!

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more!

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Enjoy the podcast? Give us a rating or a review on iTunes!

Steelers, CES, Drones and more!

Every year, in Las Vegas, the Consumer Electronics Show brings out the latest startups and technology to a global stage.

I couldn't make it this year, however, thanks to Snapchat and livestreaming video, along with friends Brian Fanzo, Sunny Lenarduzzi, Amy Schmittauer, Robert Scoble and Joel Comm, I felt like I had a front row seat. 

Here is some of the coolest tech that showed up this year.

Andiamo!

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more!

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Enjoy the podcast? Give us a rating or a review on iTunes!

Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost

Times Square and Balls are Dropping

Snapchat has come up a lot lately, enough for it to be at the center of one of the world's biggest events -- New Years Eve Ball Drop in Times Square, New York City.

We had the pleasure of having the amazing Frankie Greek, a Snapchat storyteller and does some really cool stuff for awesome brands like the Shorty Awards, Animoto and the aforementioned Times Square Ball Drop!
Andiamo!

Links of Interest:

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more!

Voiceover Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost

Enjoy the podcast? Give us a rating or a review on iTunes!

Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost

'The Gym Membership Effect'

Why do people sign up to the gym and never use it?

Why do entrepreneurs and individuals purchase tools they'll never use, or don't really have use for?

We'll dive a little deeper into the reasons why this happens as well as some data to back it up.

Andiamo!

Vincenzo's Italian Lesson:

Che palle! (keh PAL-leh)

Translated word for word as, "What balls!" it's the short and sweet equivalent to "What a pain in the ass!" Tack it onto the end of any annoying activity for added emphasis: "We have to climb all those stairs? Che palle!" or mumble it under your breath when someone causes you general agitation: "Put a scarf on or you'll get pneumonia!" Che palle.

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more!

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost

Enjoy the podcast? Give us a rating or a review on iTunes!

An AOL Night Before Christmas

'Twas a month before Christmas, from my wife came the wail,
"Take out the garbage and go get the mail."
So I trudged to my mailbox and what did I see?
Why, a miniature disc and computer CD!

'Twas a limited offer from America Online,
I knew in a twinkling that this deal was fine!
"Unlimited" access for one little fee,
And if I didn't like it I could cancel it free.

So I plugged the thing in and it just wouldn't load,
The message said "Error!" and something in code.
And this is when I started getting real nervous
So I waited four hours for "Customer Service."

This techno-geek helped me to load and install it,
Then demanded the VISA I keep in my wallet.
So I gave him my number and what did I spy?
"Terms and Conditions" screens whistling by.

Then I got me a password now I'd surf the Net!
But I never hit waves, man, I never got wet.
I soon got so mad I was shaking and dizzy
For my modem kept trying but lines were all busy!

And all through the month I kept trying this thing
But all I would hear was the "busy" sound ring.
So I called 1-800 and the AOL number
And waited on hold 'til I lapsed into slumber.

So I tried then to cancel but where's the address?
Somewhere in Virginia? It's anyone's guess.
And several days later I heard on the news
That 8 million people were trying to use
This AOL network at the very same time

And that's when this CEO Weasel-necked Slime
Announced the solution on how to log on,
Don't hog the phone lines and call in at dawn!
As you can imagine this didn't sit well
With lots of mad users who started to yell.

And soon the AG's Joined them in the attack,
"Give them their money (Or at least part of it back)!"
And this Weasle-Man leader tried to calm down the throng:
"Hey, I wanted those refunds for you all along!"
So in grandiose fashion and a big press release
Members were told how to get back their piece.

"Just call up this number and ask for your money,"
But then something happened that's practically funny.
When you call up the number (Don't get in a tizzy)
You can't get your refund cause the damn number's busy!!!

Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here –>patreon.com/brandboost

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as Applebee’s, Barilla Pasta, Cinnabon, DC United,Tinder, SocialFresh and more!

About Cody Stevenson:

Cody Stevenson is an outdoor adventure enthusiast, Entrepreneur, and CEO of Fifty 2 Creative.  He has built successful companies, consulted on world record projects, and served as a United States Marine.

Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

About Fifty 2 Creative

Fifty 2 Creative is a Digital Media Agency that focuses on

Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost

Brand Identity

It's already 2016... well, almost 2016. Less than two weeks away and a new year will bring new business challenges and new solutions. With that, it is time to figure out your brand identity too.

With each passing year comes a natural desire for brands to evolve, to push themselves further and to plot the best path forward.

Let’s face it: there’s a ton of pressure involved, too.

Several major players – including Google, IHOP, Facebook and Spotify – opted for logo makeovers during the past 12 months, all of which were met with a mixed bag of praise on social media.

Then again, other companies have found a fine balance between their tried and tested formulas and a willingness and enthusiasm to expand creatively.

That’s what’s so impressive about Blue Moon’s upcoming rebrand, recently covered in AdAge and set to be unveiled during the spring of 2016. The cosmetic changes ahead are a simple way for the award-winning brewery to acknowledge its customers and take its business to the next level. The allure of new packaging may seem fairly simple and lusterless, however, consumers are open to and often excited when such changes occur.

So with January fast approaching, where’s your head at?

Are you happy with your brand identity and the way it is positioned in the market?

Do you need a new look or direction, but find yourself struggling to build a plan?

Could there be a better way to tell your story?

Whether you’re nodding your head and eager to get started or just beginning to entertain the idea of a rebrand, Fifty 2 Creative believes there is a process you can trust to help you achieve your intended results.

By maintaining the integrity of your story, creating advocacy through engagement and trusting proven yet customized strategies, you can positively influence the evolution of your brand.

And of course, Fifty 2 Creative is here to help.

Far too often we see brands go way outside the lines when they consider an overhaul of their logo, website or social strategy.

We’re convinced that remaining true to who you are as a company is a must while considering revisions of any sort.

When sales aren’t where you feel they should be or your marketing campaigns don’t resonate with consumers, the natural instinct is to reverse course and make sweeping changes. Unfortunately, this can result in a disconnect with your biggest advocates and maybe worse, usher in a weak chapter in your brand’s overall story. What you need to avoid at all costs is alarming your customers: for instance, a logo change can equate to a brand’s products/services changing too.

And that’s not necessarily the message you want to send, is it?

Spend some time focusing on what it is about your brand that customers appreciate, the things that keep them coming back for more. By tapping into the elements of your brand that unites people in their support of your products/services, your new direction is going to remain relevant with customers and set you up for future success.

There’s a reason that human beings stick to what they know. Being comfortable with a brand, counting on a certain level of quality and consistency from a specific organization… these are all imperative while you’re considering ways to evolve. Straying too far from what your customers have come to understand and love about you not only weakens the work that’s been done already, but creates confusion and needless uncertainty.

Believe it or