Brand Boost Podcast: Marketing, Vlogging, Influence, Social Media, Strategy News

Microchip controllers.

Semi-conductors.

Sound sexy? Yea, its not.

However, one company, Atmel Corporation, is changing the game. Led by CMO, Sander Arts and Head of Social, Artie Beavis, the team at Atmel values disruption through marketing. 

Andiamo!

The Brand Boost Podcast mission

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Atmel

Atmel is an American-based designer and manufacturer of semiconductors, founded in 1984. The company focuses on embedded systems built around microcontrollers. Its products include micro-controllers (8-bit AVR, 32-bit AVR, 32-bit ARM-based, automotive grade, and 8-bit Intel 8051 derivatives) radio frequency (RF) devices including Wi-Fi,EEPROM, and flash memory devices, symmetric and asymmetric security chips, touch sensors and controllers, and application-specific products. Atmel supplies its devices as standard products, application-specific integrated circuits(ASICs), or application-specific standard product (ASSPs) depending on the requirements of its customers.

Atmel serves applications including consumer, communications, computer networking, industrial, medical, automotive,aerospace and military. It specializes in micro-controller and touch systems, especially for embedded systems.

Atmel's corporate headquarters is in San Jose, California. Other locations include Trondheim, Norway, Colorado Springs, Colorado, Chennai, India, Shanghai, China, Taipei, Taiwan, Rousset, France, Nantes, France, Patras, Greece, Heilbronn, Germany, Munich, Germany, Whiteley, United Kingdom. Atmel makes much of its product line at vendor fabrication facilities. It owns a facility in Colorado Springs, Colorado that manufactures its XSense line of flexible touch sensors.

CMO, Sander Arts

Head of Social, Artie Beavis

Vincenzo’s Italian Lesson of the Day:

Andiamo fare qualcosa = Let's go make something!

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

Big thanks to my producer, Cody Stevenson.

Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various social platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all us, Fifty 2 Creative's mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.

Cody attributes his knack for leadership and work ethic from his time in the United States Marine Corps. During his time as a Marine, Cody received several awards for going above and beyond in combat situations while supervising junior Marines.

After being honorably discharged from the USMC, Cody went on to start his first business, HMC Media, in marketing and video production. HMC Media has worked with companies like BFGoodrich, King of the Hammers, and Red Bull Media House.

Cody exited HMC Media in 2010 and the company remains successful to this day.

From there Cody was headhunted by Textron Defense Systems for a role in business development and customer retention. Cody has set up operations around the world while managing $100 Million plus contracts. Cody holds awards from several organizations including the U.S Air and Missile Defense Command for going above and beyond in support of the Warfighter and the Nation. After ensuring the success of a group of MIT Alum out to set a World Record, Cody refocused on his passion for storytelling and digital marketing. Thus 52 Creative was born with Vincenzo Landino.

Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

Big thanks to my producer, Cody Stevenson.

Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

The live mobile video streaming revolution may have just gotten what it needed to go mainstream.

Apple TV now offers a Periscope app, allowing millions of users to watch user generated live streams from the comfort of their own couch.

Of course, the writing was on the wall when Periscope first launched “Couch Mode”, a clever way of auto-playing similar streams without the need to select. Then there was the move to landscape mode. Two moves that allow the app to be powerful features on that big screen at home.

Here are my three quick conclusions for Apple TV and Periscope: 

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Periscope    

Periscope is a live video streaming app for iOS and Android developed by Kayvon Beykpour and Joe Bernstein.

Periscope lets you broadcast live video to the world. Going live will instantly notify your followers who can join, comment and send you hearts in real time. The more hearts you get, the higher they flutter on the screen.

Beykpour and Bernstein came up with the idea for Periscope while traveling abroad in 2013. Beykpour was in Istanbul when protests broke out in Taksim Square. He wanted to see what was happening there, so he turned to Twitter. While he could read about the protests, he couldn't see them.

They started the company in February 2014, under the name Bounty. They raised $1.5 million from Founder Collective, Scott Belsky, Maveron, Google Ventures, Menlo Ventures, Bessemer, Stanford – StartX and Sam Shank in April 2014.

Periscope was acquired Jan, 2015 by Twitter before the product had been publically launched. One investor source says the acquisition amount was "sizeable", above $50 million. Another says it fell between $75 and $100 million. A third says the deal was "smallish".

The acquisition was officially announced in a tweet from Periscope and retweeted by Twitter CEO Dick Costolo on March 13 after the rival video streaming app Meerkat was a breakout hit at South by Southwest 2015 (Mar 13-17). Meerkat became the talk of SXSW partially due to Twitter cutting Meerkat off from its social graph just as the festival was starting.[8]

Periscope was launched on March 26, 2015.[9][10] Later, on May 2

More and more enterprises are taking advantage of corporate information networks to distribute messages and communicate mission goals across great distances. The stronger the connection between workers and a company’s mission, the higher the overall business productivity.

Companies using digital signage can publicly recognize workers and stimulate a positive work environment while boosting employee morale. It’s a great tool for companies to improve employees’ engagement, to enhance internal marketing and even to lower turnover rates.

Brad Parler of Blinds.com, a Home Depot company, is at the forefront of this movement and shares with us his five tips on how to implement digital signage within your organization.

Andiamo!

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Brad Parler

Brad Parler is the Digital Communications Administrator at Blinds.com, the world’s largest online window covering store that was recently acquired by The Home Depot.

As a broadcast design and technology veteran, Brad draws from over 15 years of experience with one foot firmly planted in the world of video production and the other planted in the world of Internet Technology.

Brad has achieved national industry attention with his innovative take on displaying important data in beautiful and easy-to-understand ways. He conceptualized, built and actively maintains the graphics and HD video-rich internal corporate communications network that includes over 70 large format displays and two large video walls.

Twitter: @BradParler 

LinkedIn: Brad Parler

About Blinds.com

Blinds.com is the largest e-commerce retailer of window blinds and window coverings in the world. In addition, the company sells curtains, shades, window shutters, and awnings.

Blinds.com was founded by Jay Steinfeld in 2004 from a previous online window coverings venture. By 2006, the company was named #186 on the Internet Retailer Top 500 Guide as well as the 10th fastest-growing e-commerce company on the list.

In 2009, Blinds.com was given the Marketer of the Year Award by the American Marketing Association, in recognition of its innovative marketing strategy.

In January 2014, Blinds.com was acquired by 

LinkedIn has quickly changed the way business recruit, communicate and publish content. At the very least, LinkedIn has also become, of recent, one of the more difficult social media platforms to tame. 

From InMail spam to ads that are hard to tame, LinkedIn has frustrated so many, from marketers to brands and everyone in between.

Enter the LinkedIn expert.

Viveka von Rosen

Andiamo!

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Viveka von Rosen

Viveka von Rosen started using LinkedIn in 2005 when she saw a presentation on the opportunities of Business Networking with LinkedIn. Having doubled her own business with F2F networking, she saw the immense potential of a business online networking site.

Viveka is known internationally as the "LinkedIn Expert” and speaks to business owners, corporations, Legal Firms and associations on the benefits of marketing with social media, and in particular LinkedIn.

Author of  “LinkedIn Marketing: An Hour A Day” for John Wiley & Sons, she is also a regular source on LinkedIn for prestigious news outlets such as Forbes, Money Magazine, Mashable.com, Ragan.com, SocialMediaExaminer.com, CNN and The Miami Herald.

Viveka is the host of the biggest LinkedIn chat on Twitter: #LinkedInChat (Recently quoted by Mashable as one of the top 10 business blogs) and co-moderator of LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. She is constantly learning, sharing and transferring social media skills and strategies to her tribe.

Viveka has 29,000+ first level connections and a network of over 31 million people on LinkedIn, and 52,000+ followers on Twitter.  Her seminars, webinars and workshops have taught and trained well over 100,000 people.

She was also recently listed:

FOLLOW VIVEKA ON TWITTER AT WWW.TWITTER.COM/LINKEDINEXPERT

JOIN HER LINKCHAT GROUP ON LINKEDIN: HTTP://LINKD.IN/LINKEDINCHATGROUP

YOU CAN FIND VIVEKA ON FACEBOOK AT WWW.FACEBOOK.COM/YOURLINKEDINEXPERT

Starting an integrated marketing plan from scratch is no easy feat. Add to that being in an industry where the competition is extremely stiff, it can be downright daunting. 

Today's guest is Robyn Baldwin, Senior Integrated Marketing Manager for Kobo.com.

Robyn will give us her five tips on how to implement an integrated marketing plan.

Andiamo!

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

Robyn Baldwin is a dedicated and passionate senior integrated marketing manager. After graduating with a Honours Bachelor of Commerce from McMaster University, she launched her career with more than nine years of experience in the media agency world. 

She began her marketing career at Kobo in spring 2013 and has been at the company for the past two years. Her skills include integrated marketing, social strategy, business planning, connection & communication planning, and media strategy. Her role encompasses organizing and creating collaboration among the merchandising, marketing and business performance teams.

Kobo is a global eReading service built by booklover for booklovers, with a catalogue of 4.7 million eBooks, top-rated free eReading apps for the most popular smartphones and tablets, and a lineup of E Ink eReaders to suit any taste. Our mission is to encourage more people to read more often – the way they want – on any device they choose.

Andiamo leggere libri = let's go read books

Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more!

Big thanks to my producer, Cody Stevenson.

Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Jack Kosakowski:

Jack Is known as the "SaaSaNova" of marketing automation in his social networks. He is a passionate practitioner and proselytizer in the social selling space, which is apparent in all of the content he has published on LinkedIn, Business2Community, Sales Hacker, Convince and Convert and Act-On Software's blog. He is a Regional Sales Manager at Act-On software and a graduate of NAU.

About Act-On Software:

Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products include tools for email marketing, landing pages, lead management, social media prospecting, CRM integration, webinar management andanalytics among others.

Act-On has a Twitter Prospector tool introduced in 2010 that automates the publishing and monitoring of content on Twitter, tracking prospective customers and measuring their activity. An Act-On Insight tool, released in June 2012, compares a company's social media marketing performance to competitors. Its Hot Prospects tool, introduced at the 2011 Dreamforce conference, creates a dashboard in Salesforce.com that scores the likelihood a prospect is ready to make a purchasing decision. A set of software tools for search engine optimization, pay-per-click advertising and other inbound tactics was introduced in May 2013 under the name Act-On Inbound. Act-On also introduced a mobile app and mobile optimization features. In July 2014, Act-On announced a set of product updates intended to improve data visualization and customize the user experience.[30] Enhancements included a responsive email composer and expanded CRM integrations.

In March 2015, It introduced Act-On Anywhere, a Chrome application allowing users access to marketing automation data and functionalities across any web-based browser. Allowing users to embed calls-to-action in web pages and blogs from any web-based content management system, this extension along with Act-On’s open APIs, supports a larger vision for an open marketing ecosystem, in which third-party applications can plug and play with Act-On – ensuring that end-users can continue to leverage their current systems and augment the use of those systems using engagement data collect

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Mike Stelzner:

Michael Stelzner is the Founder and CEO of Social Media Examiner, author of the books, Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast and Founder of the Social Media Marketing Society.

Links:

http://www.socialmediaexaminer.com/

https://twitter.com/Mike_Stelzner

https://twitter.com/smexaminer

https://www.facebook.com/smexaminer

About Social Media Examiner:

The world’s largest online social media magazine, Social Media Examiner® helps millions of businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales.

Our mission is to help you navigate the constantly changing social media jungle.

Our editorial team works with the world’s top social media pros to bring you original and comprehensive articles, expert interviews, reviews of the latest industry research and the news you need to know to improve your social media marketing.

More than 400,000 email subscribers look forward to our daily original articles.

Social Media Examiner also hosts two popular podcasts and a weekly live video show.

The Social Media Marketing podcast—a top 10 marketing podcast on iTunes—is a weekly 45-minute interview show hosted by our founder, Michael Stelzner. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing.

The Social Media Examiner Show is a daily 10-minute showdesigned to keep you up-to-date on the latest social media marketing know-how. Consume snack-sized social media content each day. The result: this daily dose of marketing know-how will equip you to take your social media to an entirely new level.

The Morning Social Media TALK show is a weekly live show where we review the week’s top news in social media and what it means for marketers.

The industry’s leading physical conference, Social Media Marketing World®, is also hosted by Social Media Examiner. The event takes place in the spring of each year in San Diego, California.

Items/people mentioned in the show:

The Brand Boost Podcast mission:

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Tinder:

Tinder is a location-based social discovery application that facilitates communication between mutually interested users. The dating app allows users to chat with their matches. The app was launched in 2012, and by 2014 it was registering about one billion “swipes” per day. Tinder was among the first “swiping apps”, where the user uses a swiping motion to choose between the photos of other users: swiping right for potentially good matches and swiping left on a photo to move to the next one. In 2015 Tinder acquired the messaging company Chill, the developers of Tappy.

About DC United:

D.C. United is an American professional soccer club based in Washington, D.C. that competes in Major League Soccer in the Eastern Conference of the league. The franchise is one of the ten charter clubs of MLS, having competed in the league since its inception in 1996.

D.C. United is the most decorated club in MLS, having won thirteen international and domestic titles over the club's history. It was one of the most successful clubs in the early years of MLS, winning eight of its thirteen titles between 1996 and 1998 under head coach Bruce Arena. United holds the joint MLS record for most Supporters' Shields, has four MLS Cups, and been crowned U.S. Open Cup champions three times. It is also the first club to win both the MLS Supporters' Shield and MLS Cup consecutively.[6] On the international stage, D.C. United has competed in both the CONCACAF Champions League and its predecessor, the CONCACAF Champions' Cup. The club won the 1998 CONCACAF Champions' Cup. Subsequently, United won the now-defunct Copa Interamericana in 1998 against Vasco da Gama of Brazil. This is the only intercontinental title won by an MLS club.

The team's home field is the 45,596-seat Robert F. Kennedy Memorial Stadium, owned by the District

The Brand Boost Podcast mission:

The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

About Amanda Hite:

Amanda Hite, Co-Founder, Chief Change Officer of BTC Revolutions - Building Communities, Igniting Movements that make Meaning and Money and CEO and Founder of Talent Revolution, Inc lives her message of “Be The Change” and, for those who work with her and have heard her speak, that message is forever tattooed in their conscience. Amanda is revolutionizing the way companies think about social media, marketing, and branding. And most importantly, sheʼs an innovator who shows that itʼs truly possible to make the world a better place while growing your bottom line.

She was awarded Share Our Strength's 2011 Advocate of the Year Leadership Award. Hite's been featured as a Social Media Influencer in Entrepreneur, Nation's Restaurant News and the Huffington Post.

About BTC Revolutions:

Be The Change Revolutions is a digital marketing agency dedicated to building communities and igniting movements that make meaning and money. We make customers and employees fall madly in love with brands and do things with technology that will blow your mind.

BTC Revolutions specializes in Social Media Strategy, Cause Marketing, Community Building, Mobile Application Development, Community Management, Digital Marketing, and Mobile Website Development.

Items/people mentioned in the show:

Vincenzo's Italian Lesson of the Day:

Mi puo aiutare? = Can you help me?

About Vincenzo Landino:

Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee's, Barilla Pasta, Cinnabon, SocialFresh and more!

Big thanks to my producer, Cody Stevenson.

Voice Over Artist, Rachel Creveling.

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her athttp://www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Check out this episode!